If you want to be informed email marketer and want to understand the process of email marketing, you’re at the right place. The 10 Best Email Marketing Books 2022 gives you a huge resource of information so you can succeed in email marketing. Here’s a quick guide to the best email marketing books 2022 that helps to make all your goals come true and give your business a healthy boost.
Email marketing is a great way to engage current clients and to encourage new customers. By sending relevant content to your clients, you can build relationships that help engage and retain customers. The books below offer both creative ideas for email marketing campaigns as well as step-by-step guides on how to build those campaigns.
What is Email Marketing?
But you might wonder to learn that email marketing is a cost-effective way of marketing to sell your products or services quickly if you do it rightly. It is the form of marketing done through emails. It strengthens business communications and targets real customers directly at any time.
In this system, you advertise, sell, or send any information to clients/customers. This type of marketing will help you connect with them efficiently. You also do it for building customer loyalty and brand awareness.
This way of marketing saves time, cost, and space while reaching the targeted market quickly. There are excellent email marketing software tools that accelerate and automate your work. You can maintain a list of email recipients with email software tools based on several criteria. You can create email messages to send out to the targeted people who are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.
You do your email campaigns in several ways. You can provide a welcome message when someone subscribes to your newsletter or does any activity on your site. You can also deliver time-to-time announcements, product updates, and more. In this way, your site will drive more traffic and improve search engine ranking. With an email tool, you reach the target market quickly and stay connected with them to build the purchasing mood.
But how to do email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing using email marketing. You, too, can do it for any of your businesses!
It would help if you learned valuable lessons from successful marketers. Utilizing their tips and secrets, you can unfold the success easily and quickly. The following are the best books on email marketing (for any large and small business) as I know, and featured in many reviews. Click on the title of any book for more details at Amazon. Also, check their Kindle eBook edition for instant reading.
The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
by Étienne Garbugli
Email marketing can help to increase conversions and grow your monthly revenue. Set up an automation to send the correct email to the right user at the right time. You’ll see increased engagement and sales. It is better than investing in ads. But you need to learn an effective strategy to avoid many mistakes before you jump into it.
This new book teaches you how and when to create new emails to influence the users’ behaviors and buying decisions, how to increase the performance of every email sent out, stand out in a crowded inbox and systematically grow the performance of your email marketing program. The author says that you don’t need to be a master copywriter to send effective emails. The book has everything to plan, build and optimize your email marketing strategy.
In an Amazon review, a reader writes, “A well-written book for those who want to learn about SaaS email marketing from A to Z. How to create, segment and send successful campaigns, what templates to use, and how to optimize key elements….”
The New Email Revolution by Robert W. Bly
Save Time, Make Money, and Write Emails People Actually Want to Read!
Launching your email campaigns and building a decent list of email subscribers is purely a matter of time and skill. But what truly transforms an email campaign is the email message itself.
The New Email Revolution will help you get your subscribers to actually read your messages. You will learn the secret tactics of perfect email copywriting, find out how to choose the right templates for your campaigns, how to implement visual, audio and video content into your emails, and much more.
Email marketing beginners should definitely read this ebook among the first few because the sooner you sharpen your email copywriting skills, the better.
In short: Great copywriting book for beginners covering general copywriting techniques, as well as visual, audio, and video content in emails.
Buy: Amazon – $9.87 (Kindle), $10.39 (Paperback), Kobo – $10.99 (eBook)
Email Persuasion by Ian Brodie
Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
This one is not a new book – it was released in 2013 – but Email Persuasion by Ian Brodie is still a gem, and I believe it’s a must-read book for all the digital and email marketers who are entering the cruel world of online marketing.
Many famous marketers and ordinary readers name it as one of the best books on email marketing – it’s full of practical methods, strategies, and easy-to-understand theory.
If you want to understand just how good this book is, take a look at the reviews. Here’s one:
“I used the advice in this book with my e-commerce business. I was able to generate over $80k in sales over a 12-month period with no other advertising. Email marketing works. And the strategies in this book are sound.”
It worked for this guy in 2017 and it can still help you take your email marketing to the next level in 2022.
In short: Great email marketing book full of practical advice, strategies, and understandable theory. Highly recommended by both marketing gurus and simple marketers.
Buy: Amazon – $6.49 (Kindle), $15.99 (Paperback)
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers
by Kath Pay
Follow the holistic approach discussed in this book. You can break the barriers and drive more robust results. With this up-to-date guide, you can develop strategies and tactics as a better email marketer, create emails customers will love, and use a scientific method to learn what works for you.
One of the readers says, “Fantastic book for anyone wanting to put together a solid email marketing strategy. Kath shares brilliant advice that will help any company get more from their emails.”
Email Marketing Demystified by Matthew Paulson and Elisa Doucette
Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series)
This book is only $2.99 on Amazon, but don’t let the price fool you. Email Marketing Demystified will show you actual strategies and methods for growing your list from 0 to 300,000 subscribers.
This book is one good case study full of practical steps that were all tested by Matthew Paulson and Elisa Doucette. Piggyback on their experience and grab your chance to build a massive email list yourself.
This book is probably not the best choice for complete beginners, but as soon as you feel comfortable with building smaller email lists, this book is your key to a massive expansion of your email campaigns.
E-Mail Marketing For Dummies by John Arnold
Regardless of where you stand as a professional — either you are a beginner testing the waters or an experienced specialist, — a dummies guide can be handy for both! A newbie in the world of email marketing can use one to pick up the basics of the craft and get a better understanding of all the techniques and tools available to them. At the same time, an expert in the field can go back to their roots to organise and refresh the knowledge they’ve accumulated over the years, use the guide as a source of inspiration, or simply have some light reading! No matter what your goals are, John Arnold’s E-Mail Marketing For Dummies has something for everyone.
The manual is divided into six sections, each of which contains lots of practical and up-to-date information about the art of email marketing.
The first part of E-Mail Marketing For Dummies explores the fundamental concepts within email marketing, explains the benefits of email marketing for businesses and talks about how you can incorporate this strategy into your current business model. Sounds like an awful lot of theory, but here’s the catch! John Arnold is terrific at keeping the reader’s attention. He knows exactly what his target audience and spices it up with some hand-on tips. For instance, in this section of the book, he discusses how email marketing can be used to strengthen communication with your customers and gives some practical advice on how to become a trusted sender and convince your recipients to want to open your emails.
The second part is dedicated to planning out your email marketing strategy, identifying your campaign objectives and building your mailing list. On top of that, Arnold shares his go-to content solutions and explains how to add value to your emails. By the end of the section, you’ll know how to ensure your recipients are excited to open your emails.
Sections three and four contain all you need to know about the actual emails and how to construct the most almighty email. Starting with the visual design of the email copy (which templates work best, which fonts and colours are most effective for call-to-action, whether or not you should include an image) and ending with coming up with the most enticing subject line. Besides, Arnold also shows how to simplify your life a bit by automating some of the critical processes.
The fifth section talks about collecting responses and assessing your campaign for subsequent adjustments. The final chapter debriefs the most common email marketing mistakes and how to avoid them.
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts by Chad White
Amazon reviews say that Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts is ‘an essential item on every email marketers bookshelf’. With a name like that, I bet it is!
Does the book live up to the expectations it sets with a promising funky title? After all, the bar is set high. With this one, it’s almost guaranteed that you’ll enjoy your time reading Chad White’s creation. He really put a lot of thought into creating a comprehensive and accessible guide into email marketing. Yeehaw, Chad!
The book comprises three major parts, each of which tells the reader about one of the key cornerstones of email marketing: the first section contains email marketing rules, the second offers an insight into the successful email marketing strategy and the last one discusses the future of email marketing. Still not sold?
Email Marketing Rules is packed with useful, practical information and handy extras such as checklists, frameworks and study cases. The first chapter of the book outlines the difference between good email marketing and great email marketing, with examples, so you could become the best of the best.
The New Email Revolution by Robert W. Bly
If you aren’t a complete stranger to marketing, chances are, you already know who Robert W. Bly is. He is the author of numerous publications on the industry’s most avant-garde platforms such as Entrepreneur as well as a series of successful self-development books. He’s been helping business owners to prosper since 1982 when he published his first guide. Robert W. Bly mostly centres his works around content marketing and copywriting as opposed to a lot of other authors on this list who focus their works on explaining pure marketing strategies. However, this is exactly what earned The New Email Revolution a place on this top 5 must-reads for email marketing.
A lot of other books focus on how to build a mailing list and how to segment it effectively. It almost seems like for a lot of handbooks on email marketing the ‘how’ is more important than ‘what’. Fortunately, it’s not the case with The New Email Revolution. The book extends way beyond the usual overused templates for email marketing campaigns and teaches you how to craft a powerful copy yourself.
In one of the sections of The New Email Revolution, Robert W. Bly shares his best email copywriting tactics and techniques and teaches the reader how different words can have a different effect on prospects. After completing this section, you will be able to choose the most appropriate verbs for your CTA, construct and structure your emails in such a way that they keep the recipient wanting to read further and have a long-lasting positive impact on your brand image. On top of that, Bly also reveals the secrets of successful implementation of visual content into your emails so that they could stand out among the competitors’ copies in the prospects’ inbox.
Email Marketing Demystified by Matthew Paulson
The word on the street is that email marketing is a long time dead! Chances are, you didn’t hear it here. Perhaps, you might’ve even believed it the first time you came across this loud statement.
I don’t blame you… With email marketing, there’s so much contradicting information going around that you simply don’t know what to believe in. Some rumours are obviously untrue as they sound absurd. However, there’s also plenty of information that gives off a pretty legit vibe. So, it can be confusing!
The only solution in a situation like this is to turn to a trustworthy source for help. You need someone reliable to debunk all the myths and tell you what the deal with email marketing is. Matthew Paulson suits the role well! A serial entrepreneur and the runner of MarketBeat.com that publishes newsletters to over 250,000 investors daily, he knows a thing or two about email marketing and how to make it work for your business. Hence, in his book Email Marketing Demystified, Paulson doesn’t only try to put an end to the common misconceptions about email marketing but also gives many useful tips and tricks for implementing it into your business model.
The book comprises 9 chapters, each of which is packed with theoretical insight into email marketing and some practical advice. Almost every chapter of Email Marketing Demystified offers a fret case study to actualise the knowledge and put a face to a concept.
Some of the most useful topics Matthew Paulson covers in his book include choosing the most appropriate mailing service for your email marketing activities (which might not sound that exciting but is actually crucial for the campaign’s success); building your mailing list both through your website and without it; bumping up the value of your mailing list, etc.
The hidden gem of Email Marketing Demystified that isn’t featured in many other email marketing books is Paulson’s discussion on outbound email marketing. Just in one neat chapter, he teaches you how to reach people who aren’t your subscribers directly through emails and not end up in spam.
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success (Third Edition) by Chad S. White
Email Marketing Rules author Chad S. White has been acknowledged as the number one email marketing expert on Twitter.
As research director at Litmus, he gathers data from thousands of marketers every year for the Litmus State of Email Research Series. In 2018, he was recognized as the Email Experience Council’s Email Marketer Thought Leader of the Year.
In this book, he takes his vast email marketing knowledge and provides a very thorough resource on how to best leverage your email subscriber list to succeed in the online business game.
Email marketing remains one of the most powerful and effective ways to reach out to potential customers and clients. As a result, it remains imperative that you learn as much as possible about this field. The best place to gain a stronger understanding of email marketing is through books by domain experts.