Email marketing apps let you automate your sales cycle, engage with your customers and manage your email lists. These 25 email apps give you the tools to send informative, beautifully designed emails faster than ever.
Email works. No matter what else changes in marketing, email is here to stay. You’re probably already using it to communicate with your customers. You could be doing a lot more, though. So we tracked down 25 apps that can help you make the most of your email marketing efforts.
Best Email Marketing Software for Marketers (Free – $50/month)
Are you looking for a combination of marketing power that’s easy to use? In that case, my pick would be Hubspot, as it provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your business to scale. With various hubs for sales, marketing and operations, you will find all the tools you need for your business.8.5out of 10
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HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails. They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.
When creating an email, you either use one of their pre-made email templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.
I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:
Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client. These previews ensure your emails look great in any inbox.
Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name. HubSpot takes it a step further.
You can also personalize content based on a user’s device, list segment, and geographic location. Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.
Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.
After sending your email, it’s time to view your metrics. The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email.
Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:
For example, you may see that subscribers are only glancing at your emails for a short time. This data helps you know which types of email content need to be improved.
Consistently hitting users’ inboxes is another benefit with HubSpot. They have a healthy 99% email deliverability rate. These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.
The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product. The real benefits come with their Marketing Hub Starter Package.
This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:
- Full-featured CRM
- Automated sequences
- Mobile optimization
- Personal calendar to schedule appointments
- Gmail extensions to track email sends and automate outreach
- Form builders
- Inbound lead, email, and ad analytics
- Phone and email support
HubSpot is my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
Best Email Marketing Service for Small Business ($20/month)
Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004. In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.
As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.
Constant Contact pricing is tiered based on the number of email contacts in your list. Their paid plans start at $20/month for up to 500 contacts.
Their drip campaigns are easy to use and intuitive. You can create simple sequences, but can’t combine conditions or use advanced filtering.
Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you. They are my #2 choice for email service providers this year.
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
HubSpot Email Marketing – All-in-one Email Marketing Automation Software
HubSpot has an email marketing tool that comes along with Inbound marketing & CRM features. The interesting part is that both email and CRM tools have forever free plans. Having both CRM and Email Marketing together allows you to fully personalize your emails, see how each individual contact is interacting with them, and personalize other marketing activities accordingly.HubSpot Email MarketingHubSpot Email EditorHubSpot Email MarketingHubSpot Email MarketingHubSpot Email EditorHubSpot Email MarketingHubSpot Email Marketing
Best Features: HubSpot Email Marketing stands out as being easy-to-use and mobile-optimized. You can create beautiful emails using a dozen templates or just drag-and-drop to customize. Not just that, you can schedule your emails up to one year in advance.
Every email you send is optimized for different device types. You can easily test your message to see what it’ll look like on any popular email app.
One more cool feature: HubSpot Email Marketing helps you get every detail right, from timing your messages to send at the right moment based on every recipients’ timezone, to giving you helpful suggestions on how to adhere to the latest best practices while crafting your email.
Integrations: HubSpot has integrations for all of their free tools including email marketing. If you’re looking to create multi-step workflows, Automate.io lets you connect HubSpot to 100+ other apps. It’s a certified HubSpot Partner, that lets you sync data and run workflows to automate your tasks.
Pricing: HubSpot’s Email Marketing tool starts with a free plan that comes with up to 2000 email sends per month. The next plans start at $50 along with the HubSpot’s Marketing Hub Starter pack.
Best Suited For: Existing customers of HubSpot’s Inbound marketing software should definitely think about trying out their in-built email marketing features too. Also, for businesses looking for a single platform for Email, CRM & Customer Sevice, this is a must-try option.
ActiveCampaign – Marketing Automation Platform with Robust A/B TestingActiveCampaign-split-testActiveCampaign-OpenReads-Report-Exampleactivecampaign dashboardActiveCampaign-split-testActiveCampaign-OpenReads-Report-Exampleactivecampaign dashboardActiveCampaign-split-test
In the past couple of years, marketing automation trends have shown that they’re here to stay and ActiveCampaign isn’t just an email marketing app — it’s more of an end-to-end marketing automation tool that comes jam-packed with features.
If you sign up for the “Plus” plan, for instance, you get access to ActiveCampaign’s CRM software (complete with sales automation, contact, and lead scoring), etc.
Since we’re focusing on email marketing software in this article, though, we’ll be evaluating ActiveCampaign based on its email marketing features, not on how it stacks up as a CRM or sales tool.
- List segmentation
- Robust A/B testing
When it comes to list segmentation, ActiveCampaign allows you to segment your subscribers using both lists and tags.
Both systems come with their own pros and cons — so it’s great that ActiveCampaign lets you decide which best suits your needs.
Next, ActiveCampaign also comes with a top-notch A/B testing feature.
With ActiveCampaign’s A/B testing, you can:
- Choose when you want to determine a winner (during your test, or after your test has concluded).
- Decide on the split of traffic between different variants.
- Decide how the winning message is determined (best click rate or best open rate).
Best of all, ActiveCampaign even comes with a function that allows you to test the ENTIRE automation workflow.
Predictive Content: ActiveCampaign has already proven to be the email marketing software with the most robust A/B testing. It’s gone a step beyond A/B testing using the NLP (currently in beta) to predict which version of content a user is most likely to click on in an email.
All in all, this is the app to beat when it comes to A/B testing.
Pricing: No Free Plan. Plans start from $15 per month.
Integrations: You can connect ActiveCampaign to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly, etc. using connector apps like Automate.io.
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Email is the fastest and easiest way to keep in touch with your clients and customers, whether or not they’re actively shopping on your website. That’s why email marketing apps for ecommerce shops are a must-have for getting your name out there—and keeping it there.