Each business is unique, and what works for one may not work for another. A small business owner, entrepreneur, or even a marketing professional may not always know what the best digital marketing tools are to help grow their business. With so many options on the market, it can be tough to pick the right ones. That’s why we’ve put together this blog to review 5 of the best digital marketing tools to help you grow your small business online.
The best digital marketing tools to grow your business – a digital marketing software, a Facebook ads tool, a keyword research tool, a landing page creator and a website analytics tool. We spent hours researching contemporary companies that have gained prominence in the marketing niche and have gained an enviable customer base for their marketing services. These are the best tools of 2016 to help you grow your business!
What’s the Correlation Between Business and Digital Marketing?
If you want your business to succeed, you must have a sound online marketing plan. It provides the business with the vision and guide to what actions must be taken, whether it’s through social media, search engine optimization, PPC, or other methods meant to generate online traffic.
The fact is that today you are shooting yourself in the foot if you don’t take advantage of digital marketing platforms. You cannot afford to miss out on the variety of tools at your disposal.
However for all this to evolve efficiently, a business must make the best use of digital marketing tools.
What Are Digital Marketing Tools?
Digital marketing tools are platforms that simplify the use or augment digital marketing channels. They are designed to make digital marketing easier to manage and elevate performance.
Whatever the case may be, our goal here is to introduce the essential digital marketing tools.
Once you’re able to understand and implement them, you can sit back and enjoy the benefits they’ll bring your business.
An automated webinar is a pre-recorded webinar that simulates live activities so that participants think they are a part of a live event but you only host it once. It’s a great way to scale your business. Webinars can also serve as part of the sales funnel and be used for explaining any complicated facets of your business. It may be a complex product or an unusual concept or the lack of sufficient demand on the market. Thanks to using webinars, companies can automate the sales process, saving resources and time. Hence, if you want to cultivate your potential customers, a webinar can be an attractive method for moving clients from one rung of the funnel to another. But remember that for webinars to be successful, you need a very high demand from the potential audience because you want the users to pass preliminary registration, to come to the webinar and to watch it in full. At each of these steps, the number of listeners may be reduced by as much as 70 percent. That’s why webinars are more suitable for B2C companies. For instance, according to 99firms statistics, a single webinar can generate approximately 500 to 1,000 leads. This is why more than half of all companies use automated webinars as promotional tools and implement them in their marketing strategy.
Several companies have started using webinars as their main source of leads. For instance, StudyFree created daily webinars, explaining the advantages and opportunities associated with studying abroad, as well as the product itself. These simulate live webinars, with a presentation, a Livestream, and even live comments. With this strategy, StudyFree has more than 150 webinars running every day in different time zones, countries and languages.
A chatbot is not a novel tool. It’s an instrument based on Artificial Intelligence software that interacts with people in a natural way through text chat windows. However, companies often invest heavily in this instrument to make their communications with a potential client more personalized and efficient.
For instance, Google, Yahoo, and Facebook have all implemented the chatbots from such aspiring startups as Chatfuel and ManyChat. Insider predicts that the global annual cost savings derived from chatbot automation across the insurance industry alone will surge from $500 million in 2020 to $5.8 billion in 2025.
According to Accenture’s research, the top five trends on the chatbot market today are the development of artificial intelligence, the growing use of instant messengers, cost reduction and ease of development, interaction between bots, and bot-enabled payments. Chatbots provide multiple benefits to the company. By offering 24-hour customer service and tirelessly responding to customer queries, chatbots can support and scale the organization’s customer relations and may even replace their sales managers because of enhancing personalization with Artificial Intelligence. Basically, chatbots reduce processing time and improve employee productivity. In general, the use of this technology can improve the company’s business performance by 5% to 25%.
Google Trends shows you the latest trends in any area you’re interested in. Just type the chosen keyword (product, industry name, or something else) in the search panel. You’ll immediately know how much online buzz there is about your topic. If this is yor brand name or a competitor, the information is incredibly valuable.
How this helps
It’s important to know which products or services are popular and trending to come up with better ideas for your own. With Google Trends, you’ll be able to verify whether your business idea is outdated, and if there are a lot of similar offers which may obstruct your success.
Keywords Explorer by Ahrefs
It’s hard to overestimate how much this tool will help you in creating your marketing strategy. Keywords Explorer’s Database proposes more than 3 billion keywords, updated on a monthly basis. It’s also supported in more than 100 countries.
A few of its standout features:
- Keyword difficulty score: tells you how easy it will be to rank for each keyword
- “Clicks” metric: shows the data about actual clicks for keywords
- Advanced metrics: includes an analysis of return rate, paid clicks, and clicks per search
How this helps you
Keywords play a core role in the promotion process since help searchers find the content they’re looking for. Thus, knowing what keywords users seek more often, you’ll be able to incorporate them widely into your content and make your content easier to find.
Facebook Audience Insights
Facebook is the biggest social network in the world. It’s also the most effective tool for targeting your advertising campaign to the right market. Audience Insights gives you demographic data, interests, habits, the devices people are using, and even the household income (for some countries) of these Facebook users.
How this helps you
There’s a saying: “who owns information, owns the world.” When you know your customers’ interests, you can offer them the products and services they really need. Plus, knowing the events which your target audience attend can inspire you to include these activities in your own marketing plan.
There are many digital marketing tools to use but finding the best take time and research.