Everyone wants to grow their audience. This means more visibility and more potential customers or clients for your business or brand. Here are five online marketing strategies you can use and adapt to help grow your audience! Growing your audience for your writing can be difficult, especially if you’re not leveraging the right online marketing strategies to help you grow. Here are five online marketing strategies that can help you grow your audience and draw in a steady stream of daily visitors to your blog.

You might not be aware that we’re entering a new era of marketing. Not just for us marketers/business owners, but for our customers as well. They are getting savvier about advertising than ever before — with DVRs and ad blockers, consumers have the power to ignore almost any type of message. I write a lot about online marketing because I’m passionate about my business and brand reputation. But after learning the techniques below, I noticed my audience started to grow organically through referrals and many of these other channels (none of this costs money either). It was an amazing feeling — one that motivated me to keep writing content.

Go Live

Want to grow your audience?

Try going live on social media.

There are two main ways to do this. You can either set up your own live stream, or you can use a platform like Periscope or Facebook Live. Either way, the idea is the same: you’re reaching out to people and letting them see your face and hear your voice so that they’ll feel more connected to you—and thus more likely to follow and interact with you.

If done well, a live stream can be a really powerful way of connecting with potential customers. For example, if you’re an artist who has just released a new album, going live could be a great opportunity for fans to hear the album before it’s released and get excited about it! Or if you’re launching a new product line at your business, hosting a live stream could help generate buzz around those products before they even launch! It’s also an easy way for potential customers to get to know you better—and feel like they’ve gotten closer to knowing who YOU are as a person (which will make them feel more comfortable buying from you).

Going live is a great way to reach a new audience, and it’s becoming more popular every day. If you’ve never done a live video before, it can seem intimidating—but the truth is that all it takes is a little practice. The best thing about going live? You don’t have to wait until you’re at the top of your game. You can start when you know what you want to say and how you want to say it.

The first step is making sure your phone or camera is charged up and ready to go. Then, find somewhere quiet where you won’t be disturbed. Once you’ve got everything set up, open up the app and start recording! When it comes to actually recording yourself, try not to think too hard about what exactly you’re going to say—just relax and let whatever comes naturally flow out of your mouth.

When it comes time for editing and posting your video, there are a few things that make all the difference:

-Use filters or effects sparingly (or not at all)

-Keep your videos short (two minutes or less)

Create an Engaging Profile

Creating an engaging profile is the first step in growing your audience. You want to create a profile that will make people want to follow you and check out your content.

When you create your profile, focus on creating a catchy bio that stands out. This is where you can let your personality shine through, so don’t be afraid to have fun with it!

Include pictures of yourself, but make sure they’re professional-looking and show only your face. You can also include a picture of your logo or mascot if you have one.

Make sure that all of your social handles are listed on the page, including any other accounts where you post similar content such as Instagram or Pinterest.

If possible, add links to other pages that are related to what you’re posting about (ex: if you’re posting about hiking trails in Colorado, include links for other outdoor resources).

If you’re trying to grow an audience on social media, one of the best things you can do is create an engaging profile.

This doesn’t mean you should be constantly posting or trying to keep people entertained with witty banter. Instead, it means that you should make sure your content is interesting and relevant to your audience. If it’s not, they won’t engage with it—and then they won’t see any of the other content you share in the future.

So what does “interesting” mean? That’s up for debate—but if we had to give one piece of advice on this front, it would be this: don’t just post about yourself. Post about things that are relevant to your audience and help them solve problems.

Encourage New Followers to Follow Your Other Accounts, Too

One of the best ways to grow your audience is to encourage new followers to follow your other accounts, too.

If you are already an Instagram influencer with a niche audience, this strategy can be especially effective because it allows you to introduce new followers to your existing audience.

For example, if someone follows you on Instagram but doesn’t yet follow your other social media profiles, send them a DM that encourages them to do so. If they’re interested in what you have to say and want more information, they’ll likely follow all of your accounts.

When you’re trying to grow your audience, it’s important to make sure people know you have other accounts. One way to do this is by encouraging new followers to follow your other accounts, too.

You can do this by placing links to your other accounts in the bio section of all of your social media profiles. You can also put a link in the description of each post on each account. This will show people that you are active on more than one platform and encourage them to check out some of your other content.

Create a Content Calendar

One of the first things you should do when you’re trying to grow your audience is create a content calendar. This will help you plan what kinds of content you want to publish in advance, so that when you sit down to write it, you have a framework for what’s coming up and what’s already been done.

The best way to start is by choosing a theme for each month or week. For example, if your business sells yoga mats and classes, one month could be dedicated to tips on how to make your home more yogic (like making sure your house is clean and tidy), while another could focus on different poses every day.

As you start creating these calendars, keep in mind that the goal is not just to create something that’s good—it’s also about finding something that people want! Keep asking yourself: What do my customers want from me? And how can I give it to them?

If you’re not creating a content calendar, you’re missing out on the most important thing a marketing team can do.

A content calendar is the foundation of your online marketing strategy. It allows you to plan what content you’ll post when and where, so that your brand is consistent across all channels and platforms.

It’s also important to note that not all strategies have to be social media-specific. You can use blogging or email marketing as well as social media to grow your audience.

Start Conversations

If you’re looking to grow your audience, the best thing you can do is start a conversation. No matter what industry you’re in, people are always interested in what other people have to say. If you want to get more traffic on your site and build an audience, try starting conversations with your customers.

One way to start a conversation is by asking questions about their experiences with your product or service. You can do this through email newsletters or on social media. You can also ask questions directly through social media posts or emails.

Another way to start conversations is by responding to comments on your blog posts or on social media. You’ll need a strategy so that when someone leaves a comment on one of your posts, they get a response from you within 24 hours (or less). This will make them feel heard and valued, which will make them more likely to come back for more content from you in the future!

Takeaway: These are some good strategies for growing your social media audience.


The Internet is the place to be when you want to get the word out about your brand. Online marketing can be effective for reaching the “right” target audience for your brand, but it is also uniquely challenging. If you are looking to harness these tools to grow your audience, it is important to understand how online marketing works and what you can do to accomplish your goals.

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