6 Best Digital Marketing Tools to Grow Your Business Online

Digital marketing can be a force multiplier for your business that will help you grow and reach new customers with ease, allowing for an increase in revenue. To grow your online business you need to invest time and money in various tools such as email marketing applications, social media management software, search engine optimization tools and much more, but the question is: “”What are the Best Digital Marketing Tools That You Can Use To Grow Your Business Online?

6 Best Digital Marketing Tools to Grow Your Business Online. Read this free eBook for tips and advice on how to use your business’s presence online to reach new customers and markets 24 Hours a Day, 365 Days a Year.

Did you know there are more than 30 million small businesses in the United States alone?

With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools.

In this post, I’m going to outline 22 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after.

Google Trends

Google Trends shows you the latest trends in any area you’re interested in. Just type the chosen keyword (product, industry name, or something else) in the search panel. You’ll immediately know how much online buzz there is about your topic. If this is yor brand name or a competitor, the information is incredibly valuable.

How this helps 

It’s important to know which products or services are popular and trending to come up with better ideas for your own. With Google Trends, you’ll be able to verify whether your business idea is outdated, and if there are a lot of similar offers which may obstruct your success.

 Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

 Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

 MailChimp

Get this: email marketing is used by eight out of ten marketers.

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This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.

While there are alternatives, this tool remains one of the best, for many reasons:

  • History dating back to 2001, well before most companies began using email marketing
  • Self-service support options, ensuring that you can quickly find answers to all of your questions
  • Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month

When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.

mailchimp digital marketing tool

 HubSpot

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.

For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:

  • blogging
  • SEO
  • social Media
  • website
  • lead management
  • landing pages
  • calls-to-action
  • marketing automation
  • email
  • analytics

There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.

With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.

hubspot digital marketing tool

 Infusionsoft

Infusionsoft is a consumer data aggregator that will enhance the relationships you’ve built with your customers. All of the data gathered from your consumers can be found and managed through Infusionsoft.

The tool also lets you score the leads you’ve generated based on their buyer’s journey, so you know what content they need to be endowed with in the future. Pave a way to a more compelling email with a built-in A/B testing interface.

Review the history of your consumer interactions and the effectiveness of your campaigns with the use of an intuitive Infusionsoft dashboard.

Conclusion

We had a hard time keeping this down to just six, but we ultimately decided that these were the best digital marketing tools for small and medium sized businesses and organizations.

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