Marketing Strategy Of Apple

How do products make their way from manufacturers to consumers? The answer lies in the fascinating world of distribution channels in marketing. From local shops to global online platforms, distribution channels play a pivotal role in getting products into the hands of customers. In this article, we will explore the significance of distribution channels and…

Market segmentation is a fundamental concept in the field of marketing and business strategy. It is the process of dividing a broader target market into distinct, manageable segments based on common characteristics, needs, and behaviors. In this article, we will delve into the world of market segmentation and explore the various tools available for this…