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Advanced Application for Social Media Analytics

Advanced Applications for social analytics have become a hot topic in the recent years. If you are interested in data analysis and advanced statistical analysis of large datasets, social media analytics might be a good playground to start playing with. I’ll also give you some advice what platforms might be more suitable for your analytical needs based on my personal experience. Advanced Application for social media analytics is a social network analytics platform that monitors and analyzes more than 50 popular social networks, providing you with KPIs to help you measure the effectiveness of your marketing initiatives and campaigns. Have you ever wondered how popular your social media account is in an objective, accurate way? How many fans do you really have? The advanced application for social media analytics can provide this service. This application provides the most sophisticated tools and charts that are easy to use and accessible to anyone who needs it.

Gone are the days of searching for insights manually. Nowadays, you can get data related to any keyword, region or publisher directly from Analytics. But how can one analyze huge amounts of data? Don’t worry! In this article we introduce an advanced application for social media analytics — Google Analytics Intelligence — and how it helps to monitor and analyze data from multiple social networks with just a few clicks. Advanced social media analytics tools are essential for business development, as well as optimizing content strategy. Allowing you to track, organize and analyze several metrics, social media analytics can be implemented across a number of platforms. Social media dashboards offer valuable insight into consumer behavior. This means you can better understand what your target demographic is looking for, enabling you to tailor the message to provide value and increase exposure. Digital marketing strategies are becoming more complex everyday. However, the application of social media analytics will enable you to master key elements of engaging in today’s digital era. Social media has become a major hub for customer interaction. That’s why it’s important to carefully monitor social media analytics to help achieve your brand goals, engage with customers, and better understand the customer experience. If you’re looking for some ways to expand your social media presence, read on for some useful tips.

Take a look at the top analytics tools out there

While the social media analytics tools might be free, they can still be expensive. If you’re looking for something that will help you save money, then you should start by taking a look at the top analytics tools out there. These are some of the best ones:

  • Google Analytics for Social Media. This is one of the most common platforms available today and has been used by many businesses in their marketing efforts over time. It allows users to track all of their data from across all social media platforms such as Facebook and Twitter so that they can see what posts have been performing well or not so great with their audience online. The best part about this tool is that it provides easy-to-read reports which makes it quick and simple for anyone (even beginners) to analyze their data without spending too much time doing so manually!

Build social dashboards that map your KPIs

Social media dashboards are a great way to track your KPIs, but they can be tricky to get right. If you’re new to building them, these tips will help you make the most of your efforts:

  • Pick the right metrics. The key to success is choosing metrics that reflect your brand’s goals. For example, if you have hundreds of thousands of followers but no engagement on any posts, it may not make sense for you to measure growth in follower count as one of your top KPIs. Instead, consider measuring brand awareness or content reach instead.
  • Map out key performance indicators (KPIs). Once you’ve selected which metrics matter most for your business, map out how far each should fall by month end by using Salesforce data integration services or similar tools such as Tableau Public or Microsoft Power BI Desktop app.* Create a dashboard template with specific components in mind.* Keep it simple—and avoid overloading on unnecessary information (like pop culture references).

Consider running multiple applications at once

With all of the different applications available, you might be wondering which ones to use. The answer is simple: All of them!

Running multiple applications at once can help you get a more complete picture of your social media efforts. By running a combination of applications, you’ll gain insight into what types of posts perform best for your audience and what times during the day resonate most with them.

Integrate with a broader analytics solution to help make sense of it all

Once you have an understanding of your audience, the next step is to start making adjustments based on what you learn. If you’ve been using social media analytics and other tools to monitor your brand presence, it’s time to integrate this information with the rest of your data so that it can be used as part of a broader analytics solution. The possibilities are endless—you can use social media analytics alongside customer relationship management (CRM) systems or marketing automation platforms. You could also use them as part of a larger web tracking solution that includes online surveys and clickstream data from search engines like Google Analytics.

It all depends on how deeply involved in analysis you want to be and how much information needs to be integrated into one place before making decisions about how best to proceed.

There are numerous ways to utilize social media analytics so don’t limit yourself to just one.

Social media analytics tools are a great way to measure your social media presence and the success of your campaigns. They can also help you understand your audience better and even gain insight into what competitors are doing. With so many different options available, it’s important to choose a tool that best fits your needs.


Slik is a free, open source social media analytics tool. It’s available on Linux, Windows and Mac OS X. Slik boasts that it has “all the functionality of leading paid tools,” but what makes it so appealing to small businesses?

The answer lies in its flexibility. You can create custom dashboards with graphs or add filters for deeper analysis of your data. You can also export results into spreadsheets or CSV files if you want to manipulate them further using Excel or another spreadsheet program.

It doesn’t stop there: with Slik you can also create custom reports based on your own metrics as well as create alerts that will email you if certain things happen within the tool (e.g., “I want my team notified when new followers are added”).


Brandwatch is a social media monitoring tool that is used by thousands of companies around the world. It’s used to monitor your brand, competitors and industry.

Brandwatch provides a customizable dashboard to track your own business as well as your competitors’ performance across multiple social networks.


Embedly is an awesome free social media analytics tool that allows you to track any type of embedded content across all major social networks, including videos and images. You can also use Embedly as a standalone tool and set up auto-scheduled posts in a feed or dashboard.

It’s easy to integrate with other tools like Google Analytics, Facebook Pixel and HubSpot by adding a line of code into your website’s code or embedding the script in each post. This allows you to track all the ways people are interacting with your content across different channels, giving you insights into which types of posts are most engaging (and which aren’t).


Iconosquare is a tool for social media management. It helps you track your Instagram account, your competitors’ accounts, and your hashtag analytics.

  • Track your followers: Iconosquare will help you understand who is following you on Instagram, how many times they like each of your posts, and what time of day they are most active. You can also see if the same people are following multiple accounts or if any new followers have unfollowed in the past few days.
  • Find out who’s engaging with your content: Iconosquare allows users to view statistics like impressions per post (how many times an image was seen), likes per post (how many people liked it), comments per post (how many people commented), reach per post (the number of accounts who saw any activity related to that post), reach percentage (the ratio between the number of views and total followers) and more!
  • Track hashtags: If a specific hashtag has been used in any given photo’s caption or comment section, this tool makes it easy for users to track all those images at once by displaying them in chronological order on one dashboard window.


Hootsuite is a social media management tool. It’s also a social media dashboard and platform, as well as an analytics tool and marketing tool.

Hootsuite is an all-in-one platform for managing your business on Twitter, Facebook, Instagram, LinkedIn and more platforms with one easy-to-use dashboard. The software has many features that make it easier to manage campaigns across multiple networks like posting messages directly from the desktop or mobile device without having to log into each network separately (which saves time). You can even schedule posts in advance so that they go live at specific times or dates. With its intuitive interface it’s easy to see how much engagement each post is getting so you can determine what type of content gets the best response rate (such as photos vs text)


If you’re looking to find influencers who might be able to help with your marketing, BuzzSumo is a great tool.

When it comes to finding content ideas, BuzzSumo is also an excellent resource. You can use the tool to see which pieces of content are most shared and what kinds of topics they connect with. This means that if you want to create something similar, you’ll know exactly how successful it could be in terms of social media shares and potential traffic. You can also see which articles get the most comments or likes on average (or which articles have been shared by the most influential people). This way, you can make sure that the content you publish will be popular without having to guess at what would be appealing or not appealing based just on intuition alone!

It’s also useful for tracking down viral hits—so if there was ever a time when someone asked me “what’s hot?”, this would definitely come up as one of my answers because there’s no better way than this website would give me everything from top trending stories all around the world all over again but only show me what’s relevant right now;

TweetReach by Union Metrics

TweetReach is a free social media analytics tool that provides you with detailed insights into your Twitter account. It uses the hashtag #tweetreach to track the reach of your content and show how many people have seen it, engaged with it and shared it.

If you haven’t started using hashtags yet, now is the time! The more people who use this hashtag while tweeting about your content, the more information can be gathered on its reach.

Sysomos Heartbeat

Sysomos Heartbeat is a social media monitoring tool that gives you access to the most up-to-date information on the conversations taking place across all of your channels. You can easily search by topic, brand name, hashtag or keyword phrase. This will show you what people are saying about you in real time, and then allow you to interact directly with them using automated messages or another platform like Twitter or Facebook Messenger.

Google Analytics

Google Analytics

If you are looking for a great free social media analytics tool, then look no further. Google Analytics is the most popular analytics tool in the world and it even has a free version. There are many reasons why Google Analytics would be an excellent choice for your social media analytics. The first reason is that it’s easy to set up and easy to use, which means that you can get started using it right away with no technical problems or hurdles standing between you and your data! Another reason why this service might be right for you is because it is powerful enough to provide all of the information that most businesses need about their social media campaigns. And lastly, because Google Analytics is scalable (meaning: easy enough) that anyone can use it even if they don’t have any technical skills whatsoever!

Take control of your analytics and make sure you have the right metrics showing.

Before we get into the specifics of analytics, it’s important to remember that your ultimate goal is to improve your social media strategy. You want to measure the success of your efforts and learn from those results. It may sound obvious, but often people don’t take this step, and their data looks more like a mess than anything else:

  • Wrong metrics: Number of followers/likes/shares on one post vs another (you’re not talking about these as much as you think)
  • Bad metrics: Percentage increase in sales since you started using social media (how do they know they wouldn’t have made more sales without? This can also be misleading if there was an increase in total revenue without a commensurate boost in sales)
  • Good metrics: Increase in visitors driven by paid advertising campaigns or organic posts with call-to-action buttons on them (these are concrete measurements that show real ROI)


At the end of the day, it’s important to remember that social analytics is about more than just numbers. So use those data points to understand what your audience actually wants and needs from you. This will help your planning efforts and make sure that every post goes out with clear purpose in mind.

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