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Business Intelligence and Analytics in Social Media Marketing

Business intelligence and analytics in social media marketing is one of the latest trends that can help businesses become aware of their successful and unsuccessful marketing strategies. By using business intelligence to analyze data, gather insights and interpret social media metrics, businesses are able to identify and obtain higher ROI on their marketing campaigns.

Business intelligence has historically been applied to internal corporate activity to monitor and measure results, thereby allowing an organization to perform better. Organizations are increasingly turning their attention to business analytics as a powerful tool. The complex nature of social media in terms of its multiple platforms, channels, and formats is well suited for analysis through the use of data gathered from the various social media channels. Business analytics brings us the “right information at the right time” by helping us overcome complexity and uncertainty in order to make effective decisions in a timely manner.


The introduction of your paper should be a paragraph or two, and it should be the second page of your paper. In that space, you need to:

  • Introduce the purpose of your research. This is where you set up what you’re going to investigate and how it fits into the context of past research and existing theory on this topic.
  • Identify your research question(s). What are some important questions about social media analytics that remain open? How can we begin to address those questions?
  • State your thesis statement—the main idea that will guide the rest of your paper (e.g., “Social media intelligence models are useful for analyzing user behavior across different platforms.”). You should have already formulated this in an earlier step in pre-writing (see below).

Literature Review

You’ll find that a lot of the literature on business intelligence in social media is focused on the role of business analytics. Business analytics has many uses and applications, but it’s best to think of it as a framework for gathering data from all sources—including social media—and using that data to make decisions about your organization’s performance.

The goal of this chapter is twofold: first, we will look at how you can use your company’s business intelligence model to analyze the information from social media channels; second, we will discuss how government organizations can use social network analysis (SNA) tools to predict social upheavals based on their activities online.

In order for businesses or governments to accurately analyze trends in their field and identify important events before they occur, they must have access to relevant information about current events happening around them as well as historical data related thereto. Social network analysis provides this type of insight by allowing businesses or governments

Proposed Work

You can use Google Scholar to find scholarly articles on business intelligence and social media. For example, searching for “business intelligence” with the option to narrow results by date range and location will bring up many recent (2018) articles on the topic. You can also search for “social media” with a timeframe of 2018 and narrow results by type of publication (e.g., journal article) to find relevant articles from peer-reviewed journals in your target field.

business intelligence in social media

Business intelligence in social media

In the context of social media, business intelligence refers to the use of data analysis and other techniques for making strategic decisions related to an organization’s use of social media. In addition to traditional activities such as monitoring conversations or identifying trends, business intelligence provides a way for organizations to learn how their customers think about them as a brand and how they can improve their services based on this knowledge.

Business analytics in social media

Business analytics is a subset of business intelligence that focuses specifically on techniques used by organizations to analyze large amounts of data from sources like customer reviews, online transactions and surveys. These techniques may include statistical analysis (such as regression), machine learning (such as clustering) or natural language processing – computer science concepts which allow computers to recognize patterns within huge amounts of text automatically without human intervention.

role of business analytics in social media

Business analytics is a collection of tools and techniques that can help provide the ability to make better decisions. The business analytics process involves four steps: defining the problem, data collection, analysis and action.

The first step in the business analytics process is to define the problem you’re trying to solve or answer with social media data. This can be straightforward if your company already has goals set out in its strategy document (which it should). It could also be more challenging depending on what kind of information you want from social media conversations online – for example, if you want to know which products are being discussed most often by customers online but don’t know yet how many customers there are using those products at all!

Once you have a clear understanding of what questions need answering about your social media activities, then it’s time for step two: collecting relevant data points from a variety of sources – including internal systems like CRM software or customer service channels; external platforms such as Facebook Ads; market research firms like Experian Simmons DataLabs who offer insights into consumer sentiment via surveys etcetera…

business intelligence model to analyze social media information

In this section, you will learn how business intelligence (BI) can be used to analyze social media information. We will start by defining what social media is and then move on to describe the various types of BI models that can be applied to analyze data from these sites.

Next we’ll discuss some of the challenges and opportunities presented by businesses seeking to integrate social media analytics into their decision-making processes. Finally, we’ll explore some real-world examples of companies who are already leveraging BI in this way—and share their experiences with us so that they may inspire yours!

social media analytics

Social media analytics is the process of gathering data from blogs and social media websites and analyzing that data to make business decisions. Social Media Analytics is a process for extracting, measuring and analyzing the social media data to understand what people think about a brand, product or service.

Social Media Analytics can be used to track customer sentiment on various social media channels. This helps companies identify the issues their customers are facing and stay ahead of competition by acting on the feedback received from customers through these channels.

social network and business intelligence

Social network analysis (SNA) is a statistical approach that looks at the relationships between actors within a social network. It’s used to identify who can influence whom and how, and it can be used to examine everything from corporate hierarchies to the spread of infectious diseases. Social media analytics combines SNA with other data analysis techniques to extract meaningful information from social media posts, tweets, comments and similar sources.

Social media analytics has been called “the new frontier for business intelligence” by Gartner analyst David Cearley because it allows businesses to monitor their presence on social networks in real time — an invaluable tool for companies looking to engage customers or measure their success online. For example: If you own an auto parts store but don’t know if your ads are having any effect on sales changes over time; if they’re increasing or decreasing? You could use these metrics as part of an ROI calculation (return on investment). Employing social media intelligence helps make better decisions about how marketing dollars should be spent across different channels so they reach targeted consumers in the right place at right time.”

how can government organizations analyze social media activities to predict social upheavals

You can analyze social media conversations to predict events such as:

  • Political events
  • Social unrest
  • Terrorism
  • Crime prediction and prevention (e.g., assaults, kidnapping)

google scholar

If you’re looking for the most authoritative sources on a topic, you can find them with Google Scholar. This search engine is free and offers many advantages over general web searches:

  • Results are ranked by relevance, so if you want to see what’s most relevant to your query, just click on “scholar.”
  • Clicking on “Advanced Search” will give you more control over how narrow or broad your results are. You can choose words from a particular time period, from a specific set of sources (books only or all types), or both.
  • You can also limit results based on ranking factors such as author prestige and publication date (as well as other options).


Social media tools are quickly growing and have changed the way businesses interact, reach out to customers, and develop brand awareness. With social media platforms evolving every day, there is an increasing need for platforms and tools to track the interaction of a brand’s target audience, and to provide a way for businesses to utilize or respond to the information gained from these platforms. The number of businesses using Social Media Analytics has increased by a rate of almost 300%, and this number is expected to grow as time goes on. It is becoming increasingly important for businesses to find new ways of using data in their marketing strategies and techniques. Additionally, business analytics are being used by marketers to determine whether the cost of launching a campaign was justified by its results.

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