The Marketing Plan Template is a step-by-step process to develop strategic and tactical plans. The template enables you to write detailed marketing plans by following processes and blueprints, saving time and eliminating the risk of poor plan development.
What word best describes the way you feel about your company’s marketing plan. Excited? Pleased? Maybe “rethought” would be more accurate. You’ve come to the right place. This marketing plan template helps you incorporate into your own company’s marketing plan all of the benefits, features, and tools needed to make it a success. The Marketing Plan Template walks you step-by-step through each section of your own marketing plan. It offers examples, links to additional resources, and helpful tips to lead you down the path of having the perfect marketing plan for your business.
What is a marketing plan?
A marketing plan is a document that details how you’re going to execute your strategy. It’s written for a specific period of time and explains both your current situation analysis and your future plans.
1. Have a Mobile-Friendly Website
If you don’t have a site or your site is old and not mobile-friendly then you’re losing out on an enormous chance to engage with potential your customers! There’s hope, as there is many options available with different prices to help you build your professional website up and up and running.
DIY website builders such as Wix or Squarespace can be created and hosted for just $100 per year (plans/costs differ). If you’re a tech expert but aren’t ready to take on an entire website design or update, you can hire an experienced web design firm develop your website and later update it yourself, saving costs. If you do not want to handle updates to your website, or require features that are not possible with a DIY site builder, you could have a web design company make your updates. Although this may cost you more but you’ll get the assistance and experience that comes having a professional handle any issues or changes that occur.
When you’ve got your website up and up and running it will serve as the base for the majority the other advertising strategies.
2. Leverage Google’s Tools for Businesses
If you haven’t yet, create the Google My Business account. It’s your GMB page is where visitors will see in the right-hand column (or the front and center on mobile view) whenever they type in a search query for you on Google. It’s and absolutely free and is crucial to you online profile.
Once you have an GMB profile, it is possible to will be able to manage your business’s details as well as take control of Google reviews, publish posts and make use of the latest Google maps local advertisements for search.
If you are looking to expand your reach beyond the local area, Google Ads will help you reach the right target audience.
3. Be Active on Social Media Channels (But Not All of Them)
While this is an excellent method to increase your web presence but it can be a hassle and difficult to keep track of. We recommend setting up multiple accounts to begin. This includes:
- YouTube (if there are videos)
Start posting regularly on every channel. Soon you will realize that, based on the kind of business you have, you’ll receive more traffic from certain channels than other. For instance, if you own an ice cream shop in your area you might find that you have more visitors on Facebook as opposed to Twitter. Once you’ve identified the channels that are the most popular for your particular niche and you are able to change your focus to these channels.
We would always suggest LinkedIn when you’re a B2B business for networking and the purpose of visibility. B2B businesses tend to spend more time on LinkedIn rather than Facebook or other channels that are less professional.
It is possible to save time using free tools for social media like Buffer as well as Hootsuite in which you can publish your content in one location and send it out to multiple social media outlets. It is also possible to schedule posts in advance this is useful for those who have an active schedule.
4. Invest in Social Media Advertising
After you’ve identified the most effective platforms for social media, you should consider advertising on these channels. Ads on social media are cheaper as compared to Google Ads and enables you to reach your target customers in a very specific method. Here’s a great article written by the Sprout Social to assist you with your social media advertising plan.
5. Have a Company Blog on Your Website
As a crucial SEO strategy and a key SEO strategy, business blogging is a tried and true traffic-generating tool for your website. When you add informative, useful blog posts on your website regularly it will boost the amount of traffic your site receives and will appear higher within search result pages, and will have new content that you can share with your social media platforms. Read our article about the advantages of small-business blogging to learn more about how beneficial this technique can be and how to create your blog successfully.
6. Keep your company in front of Leads and Current customers with email Marketing
Marketing via email is a fantastic way to connect with leads you’ve developed via your site and other marketing campaigns. It is also a great way to keep existing customers involved with your company. It is possible to use email marketing for various purposes, including:
- How-Tos/Tips to use an item or service
- Product reveals
- News from the company (awards and new employees etc.)
- Promotion of content (links to articles or YouTube videos)
- And More!
Find out more about the ways that using email marketing could help you make your company expand here. There are many affordable or free email marketing tools, such as Constant Contact and MailChimp–that you can utilize to send out a message to your target audience.
7. Develop Landing Pages that convert (and Examine Your Current ones)
If you’re using the social channels you have, PPC ads, and email marketing to inspire prospects and customers to avail of the amazing products or services your company offers and offer, you need to look at the place they’re going to after they click on an advertisement or link.
The layout of your landing pages could make the difference between the possibility of a sale and the possibility of a bounce to a different website or, even more important competitors.
Here are some fundamental guidelines to create landing pages that are able to achieve the highest conversion rate:
Make sure you have an unchanging message: Make sure the advertisement copy is in perfect alignment and is consistent with your landing page. Do not direct users to your home page, the service site as well as a “catch-all” page.
Maintain the same design: If you have made an advertisement that has visual elements, ensure that the design elements are carried over into the website landing.
Eliminate navigation elements: A landing page should not include elements for navigation to your other pages since it may divert the user away from the actions you wish them to complete.
Make the text concise and focused: Use headings and the smallest number of words to support your proposition, but nothing more. The goal is for those who arrive on your site to complete the task and not get distracted by excessive details. Additionally, make use of the kind of language that is most popular with your clients, rather than the boring, boring text.
Create a compelling call-to-action: If you are using “click here” or “submit” buttons and you’re not getting enough clicks, it’s time to upgrade. Effective CTAs will make a huge difference in the way you turn leads to customers. Basecamp provides a wonderful illustration of this in the call to action they used for their 30-day sign-up.
8. Get Involved in Your Community
If your client base is local, you should consider opportunities to advertise in your local area to help increase brand awareness. You could, for instance, be a sponsor for a team sports or school, a charity event, or another community-based event to make your brand visible. Consider supporting causes you are passionate about and ones that are well-known by your ideal client.
9. Customer Referrals
Customers who have been with them for a long time are an excellent source of getting new customers. In the end, what more positive endorsement could you possibly get than a recommendation from a delighted customer? According to the type of company you operate there are a variety of ways to reward referrals in order to generate new leads. They can be in the form of discounts on products, freebies for services, unique offer, or even something other than a way to attract your already happy customers.
10. Test Out Print Media Advertising / Direct Mailers
While most advertising has moved to the age of digital There is an opportunity for ads in local newspapers, particularly for B2C companies that want to reach an audience in the local area. Find print publications that are in your local area, such as local newspapers or magazines and one that appeals to the people you want to reach and consider placing an advertisement there. Print advertising is cheaper than it was and therefore it is an effective method to market your local company.
Direct mailers (like postcards) are also a popular way to draw attention, particularly for businesses like salons, restaurants and automotive repair shops and service providers for homes. Direct mail is most effective to promote seasonal sales as well as new products or services or special promotions and other similar promotions. Take a look at this five-step manual from PostcardMania to find out how to create an effective direct mail campaign.
11. Network Online and Offline by Joining Professional Groups
For B2B businesses, networking could be a profitable way to make connections. Opportunities for networking like networking events, trade shows as well as industry and local small-business associations are well than you think, but you can also serve on non-profit boards, at school-related events, and for community-based activities to broaden your network.
LinkedIn is an ideal tool to allow B2B professional to be a part of groups that are specific to their industry. make use of pages for your business to highlight the achievements of your company, showcase thought leadership in your industry through posts, interact with other professionals, create leads, and enhance your visibility. LinkedIn ads provide unique benefits for B2Bs seeking to reach a larger professional target audience and focus leads on job title and function, size of the company and industry and more. Research shows that LinkedIn Ads are more effective and have more rate of conversion that Google Ads.
What’s the difference between a marketing plan and a business plan?
A marketing plan may be part of an overall business plan. A solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. It has to have a set of concrete tasks and marketing strategies to follow.
Why You Need a Marketing Plan
For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing, and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.
https://www.slideshare.net/slideshow/embed_code/key/smV4HOLEp8PT6qHow to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design
Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and you realize that times have changed a bit.
Whatever the case, the steps you take today to create a functional and straightforward marketing plan will lay the foundation for your year ahead, helping you get results that are measurable and quantifiable.
Why do you need a marketing plan?
There are a ton of reasons why every brand and marketing team needs a good marketing plan.
Here are the top 3 reasons:
Create better goals
When you have specific goals to achieve, you can plan your way to achieve them. Having too general goals like “growing my business” VS. measurable KPIs like “I want to grow my revenue by $600K, and to do that I need 1,000 new customers” is different.
Actual KPIs can help you plan exactly what will get you there. We recommend you set up some SMART goals – which stands for specific, measurable, achievable, relevant, and time-framed.
Improve your focus
Marketing without focus can be very messy and ineffective. The best tip we can give you is to focus on specific activities and make sure they are done well. A digital marketing plan will help you focus on exactly the tasks that will impact your success.
Of course, things will change and your plan will change as well. But as long as you are using a good marketing plan outline you will have your next month’s tasks written down and your work will become that much more effective.
Success doesn’t happen overnight. Consistency is key in marketing and is favored by all the social media platform algorithms. Once you’re consistent with your marketing activities you will see tremendous results. That means posting 1 post every day or running a PPC campaign that builds more and more traction over time. A good marketing plan can help you build on the momentum and stay consistent.
The purpose of a marketing plan is to ensure that marketing activities are relevant and timely to achieve an organization’s objectives. It’s a plan defining a sustainable competitive position and defining the resources necessary to achieve it.
Now that you know what a marketing plan is and what’s used for let’s talk about the many components that it’s built out of.
How to Structure Your Marketing Plan
First, here are the sections that should be in your marketing plan. We’ll go into more detail further down in this post.
- Business Information
- Headquarters, mission statement, marketing team, etc.
- What you’re hoping to achieve and how
- Competitive Analysis
- SWOT Analysis
- Target Market
- Explain who you will be marketing to
- Buying Cycle
- How, when and where your buyers buy
- Unique Selling Proposition
- Explain what differentiates you from your competition
- Discuss how your brand is currently perceived and how you’d like it to be perceived
- Talk about how you plan to improve your website
- Marketing Channels
- Explain how you will use to following channels to achieve your goals:
- Content marketing
- Social media marketing
- Email marketing
- Explain how you will use to following channels to achieve your goals:
- Explain how you SEO strategy will be incorporated
- Measurements and KPIs
- Detail how you’ll be tracking the progression of your marketing plan
- Marketing Strategy and Tactics
- Recap your strategy in a brief synopsis
- Include 4-5 tactics initiatives
Planning an effective marketing strategy requires a great deal of information. With our marketing plan template, you can organize all the information you need in one place to outline your plan before you start doing any work at all! Featuring five different sheets, each with a specific purpose, this template will help you avoid clutter and make your whole plan easier to understand.