Affiliate marketing is a powerful way to make money on the Internet.   Why not learn about affiliate marketing software platforms that can help you grow your online business easier and faster?

The affiliate marketing software market is a fiercely competitive one. This makes it difficult to find out which affiliate marketing software platform is best for you. In this article, I’ll compare some of the top affiliate marketing platforms and give you a few tips on how to choose the right one.

This can be incredibly lucrative in a B2B setting. To leap into affiliate marketing, you’ll need some help to build and manage your campaigns. That’s where affiliate marketing software comes in.

Top Affiliate Marketing Software to Increase Your eCommerce Sales:

1. OSI Affiliate Software

OSI Affiliate is an affordable and simple-to-use affiliate marketing software that is great for beginners to the affiliate marketing game. It allows for the easy creation of automated partnerships and referral programs. Their software allows you to easily manage your campaigns all in one place with email templates, excellent reporting, and even discount code management.

2. Everflow

Everflow is the most popular affiliate marketing software on the market and with good reason. Its features allow you to easily track, analyze, and manage an unlimited amount of marketing campaigns in a second user interface. Their analytics are impressive and make it easy to view trends and identify well and underperforming campaigns. Everflow also features an incredibly powerful anti-fraud toolset that allows you to protect yourself and your affiliate partners from fraudulent clicks and users.

3. Post Affiliate Pro

Like most affiliate marketing software, Post Affiliate Pro offers excellent link and sales tracking. Where it shines is in its staggeringly large toolkit of extended features. For example, their promotional materials are second to none with extensive features for different types of banners and rotators for affiliate sites. Another impressive feature is their ability to simply rebrand promotional e-books, allowing you to make quick edits that are automatically available to your affiliates.

4. Impact

Impact Partnership Cloud is a streamlined tool for a complex affiliate landscape. Their targeted market goes beyond promotional codes and content affiliations and works to manage business partners, media partners, and social media influencers as well. Their software comes jam-packed with features to keep onboarding and management of affiliates simple. They also provide tracking solutions that are customized to your company’s unique affiliate program.

5. ClickInc

ClickInc is on the simpler end of the affiliate marketing spectrum. Their claim to fame is their easy-to-understand web interface and their affiliate marketing programs that don’t require any programming or development for setup. ClickInc is a great option for companies that are new to affiliate marketing and may not understand all the technical aspects of setting up a program.

6. TrackingDesk

TrackingDesk boasts a high level of integration with most major ad networks, affiliate networks, and business apps. TrackingDesk can easily collect data, track conversions, and help you optimize your campaign, no matter which network you fall into. Their software also makes it easy to run AB tests and see which campaign setups work the best. Also, with Zapier integration, you can connect TrackingDesk with over 1,000 different apps and services to use your campaign data in whatever way you see fit.

7. TUNE

This software sings a different TUNE than the others. Of course, it includes the industry-standard tools of the trade like link tracking and network performance. Where TUNE is different is its customizability. TUNE gives the option to white label dashboards for your affiliates, offers customer service that can devise custom solutions for your business, and features an API that offers more than 650 endpoints for whatever configurations you can dream up.

8. KeywordSpy

KeywordSpy is a simple interface for affiliate marketing. They offer in-depth keyword scans of over a million different options and can easily identify profitable options for affiliate campaigns. Their service works well with most major affiliate networks. KeywordSpy’s interface isn’t as polished as some of the other software, but you can try out their keyword research functions for free without having to sign up for a free trial, so you can give their functionality a whirl rather quickly and see if it’s right for you.

9. Ambassador

Ambassador is a B2B and consumer brand referral engine that is utilized by small businesses and large corporations alike. Their software makes it simple to harness the power of recommendation and word-of-mouth marketing opportunities. Ambassador streamlines the process into easy-to-create, targeted referral campaigns, and offers a sleek interface for management and insights.

10. Linktrack

All of these software options focus on offering a huge list of features. Sometimes, that doesn’t fit your business needs, though. Sometimes, you just need some simple tracking solutions. That’s where Link track comes in. Their clean, simple, and the inexpensive platform allows users to easily track and manage affiliate links and clicks in their platform. No learning curve here!

There you have it. Ten solid options for taking your affiliate marketing campaigns to the next level. There’s a lot of features out there, so it’s important to take time to plan what you’d like to see in your affiliate marketing software—features, reporting capabilities, and ease of use—before diving in.

12. Refersion

Affiliate Marketing Software Platforms

Refersion was founded in 2014 and just two years, the team managed to turn it from a beta product into a profitable company without the help of investors. In 2020, it was acquired by Assembly, an eCommerce growth platform that brings together software solutions to help brands with social performance and performance analytics. So, considering their focus on the eCommerce niche, it makes it a good choice for online stores dipping their toes into affiliate marketing. 

During its seven years in business, Refersion has helped almost 20,000 merchants with their affiliate marketing campaigns. Unlike many of the other tools on our list, it also offers its marketplace where you can find new affiliates. If you do decide on Refersion, your affiliate program will get listed free of charge on this marketplace. While existing customers still make the best affiliates, the Refersion Marketplace can help to speed up the process of growing your network of affiliates. 

One of its features that stand out is the ability to set unique commissions by product or SKU. This way, items with lower margins can be paired with a lower commission rate and vice versa. All in all, this is a great way to encourage your affiliates to refer products that have a higher margin. 

Key features:

  • Integrates seamlessly with the main eCommerce platforms such as BigCommerce, Shopify and Magento
  • Free listing on the Refersion Marketplace
  • Fully customizable sign-up page
  • Product-level commissions allow you to customize your affiliate marketing offer for individual products
  • Custom form fields for collecting additional details
  • Customizable registration pages to match your branding

Pricing: After the free 14-day trial, pricing starts at $89 per month for up to 130 monthly affiliate orders.  

13. iDevAffiliate

Affiliate Marketing Software Platforms

With over two decades of experience offering affiliate tracking software, iDevAffiliate has helped more than 35,000 customers making it one of the leading tools if you want to explore affiliate marketing. All in all, it’s easy to get started thanks to the step-by-step built-in onboarding process. If you get stuck, it also offers access to more than 40 hours of training videos.

Not only is it easy to use, but also very convenient thanks to coupon code tracking. This way, you can assign coupon codes to your affiliates instead of confusing links or annoying redirects that can look unprofessional. Since no links are needed, it also means that you can take advantage of word-of-mouth and offline marketing. 

Like several other tools, it also offers multi-tier marketing (10 tiers to be exact). With this feature, your affiliates will be able to earn more by recruiting other affiliates. While it’s not necessarily a major perk in our books, it is an opportunity that you can explore. 

Key features:

  • Detailed metrics and reports
  • Works with a number of the most popular shopping cart partners including BigCommerce, Shopify, and Ecwid
  • An account import function for importing affiliates from an existing program
  • At-a-glance dashboards
  • Real-time commission processing
  • Social media sharing

Pricing: Pricing starts at $39 per month. 

14. LeadDyno

Affiliate Marketing Software Platforms

LeadDyno is a good tool if your goal is to automate and grow your online store’s affiliate program. Founded in 2014, it’s one of the affiliate marketing software solutions that offer the most flexibility regarding pricing. Many tools in this niche offer a type of starter plan and an enterprise plan, but LeadDyno offers six subscription plans in total. Three plans are aimed at websites that attract fewer than 7,500 unique visitors per month, while the other three cater for websites that attract anything over that. 

Overall, it’s simple to set up and use. If you need help getting started, the customer support team offers weekly demos and workshops and there’s the setup wizard as well. 

While it’s impossible to mention every single feature, two useful features deserve to be highlighted. One is the ability to invite customers automatically. The other feature is the ability to keep track of your other marketing efforts in addition to measuring the number of clicks, sales, and leads. 

There’s, however, one major drawback. LeadDyno doesn’t give its users the ability to select how they want to reward their affiliates. You can only set up the reward to be a percentage of a sale or a fixed amount. 

Key features:

  • Pay affiliates in bulk with PayPal Mass Pay
  • Integrations with the top eCommerce platforms that include WooCommerce, Shopify, and BigCommerce
  • Support by means of live chat, email, and online appointments
  • Paid ads, social media, and email marketing can be tracked via one dashboard
  • Automatic follow-up emails
  • Branded affiliate portal
  • Multi-level marketing

15. Hitpath

Hitpath allows clients to efficiently attribute the numerous factors of their digital marketing endeavors. It is leveraged to evaluate measurable, smart customer engagements. One of the most user-friendly tracking software in the market, Hitpath is fast and productive, enabling affiliate tracking in real-time. It also offers free training for this software along with 24/7 support. Other features include: Affiliate management, Real-time campaign tracking, Accounting module, Cross pub campaign accelerator, and a pleasant interface  

16. Impact Radius

Established by the founders of Savings.com and Commission Junction, Impact Radius has created quite a buzz since 2008. Its key features include: • Automation of onboarding, contracting, reporting, and tracking of direct affiliates • Call tracking • Monitoring of promo codes • SEO-friendly links • Flexible tracking options via FTP upload, Pixel, Data Post, REST API, Mobile SDKs, etc. • Integration with CRM and Salesforce.com • Real-time analytics  

17. Click Inc

Click Inc has its intuitive interface is great for those who aren’t quite comfortable with HTML, whereas the Trulink format is a wonderful tool for boosting SEO as it will directly link to your sales page rather than using a coded link. Other key features include Insightful reports providing traffic status commissions, graphs, and sales. Click Inc. also includes popular management tools which provide you with the power of creating coupons and following up with merchants. The starter plan is available for $25 per month, and you can also opt for the $69 or $149 monthly plan.

Conclusion

Affiliate marketing software is a tool that can automatically generate affiliate links, which is an essential part of being an affiliate. The tools provided will facilitate the daily tasks of managing your affiliate marketing campaign. These tools will help you handle your tracking, reporting, emails, payments, affiliates, order management, and more.

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