All Email Marketing Comparison is the best and most comprehensive email marketing platform comparison on the web. We have a comprehensive email marketing review that provides all necessary information on the top 10 email marketing platforms and how to choose the best. Get your free no-obligation quotes today!
This page is designed to help you find the best email marketing platform for your needs. We have compiled a comprehensive comparison of the leading email marketing platforms, so you can easily compare the top 10 email marketing software to find out which is the right one for you!
What is an Email Marketing Service or ESP?
There are two main parts that belong to an ESP (email service provider): software that helps you set up a newsletter, manage your contacts and forms. The other building block is an email engine that will deliver your newsletters. On top of that, email marketing service providers can cover everything from automation and segmentation to customer relationship management (CRM) and reporting. These marketing tools exist to make our lives easier and are crucial to a strong marketing strategy, so it’s important to find one that’s easy to use and has the functionality you require.
Some may prefer to go for an all-in-one email marketing service with all of the features formerly mentioned, others might prefer to keep it simple with an easy-to-use email newsletter service. We’ll introduce you to various options below so you can make an informed decision and make sure your marketing efforts don’t go unrewarded.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
How Do I Pick the From the Best Emailing Services?
Nowadays, most email marketing software is designed to perform a range of functions beyond simply sending email campaigns and newsletters. Which features are an absolute must? Here’s our list of the key things you should be looking for in order to support your marketing strategy:
- Drag and drop editor: An easy-to-use visual editor that will let you customize your email templates (without any coding) is your best bet for getting campaigns sent out quickly and efficiently
- Different campaign types: Your email mailing software should be able to support a range of email types, including regular newsletters, A/B tests, and autoresponders
- Marketing automation: Whether you need just simple autoresponders or advanced automation features such as targeted automated campaigns, it’s important to make sure that your software can cater to your automation needs
- Sign-up forms: A good email marketing platform will allow you to create your own online form to capture subscribers, which can either be embedded on your site or hosted on a separate landing page
- Integrations: Your email software needs to be able to link up to your other key applications – e.g. your blog, ecommerce, CRM, and analytics tool
- Email Deliverability: What good is a newsletter service if your emails don’t get past the spam filters?
- Support: A thorough knowledge base, email support and live chat/phone support are all ideal. Not all email marketing platforms provide all these channels, though
- Detailed reporting: It’s important to monitor the performance of your email marketing campaigns. Some providers offer more data than others.
Sendinblue – Best for Growing Your Customer Base
- PRICE STARTS AT FREE
- UNLIMITED CONTACTS
- DRAG & DROP EDITOR
- HIGHLY CUSTOMIZABLE
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. Once you see how it drives, you’ll understand why it’s so popular.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
HubSpot – Best for Automated Email Marketing
- PRICE STARTS AT $0
- POWERFUL EMAIL AUTOMATION
- STUNNING EMAIL TEMPLATES
- TRAFFIC AND CONVERSION ANALYTICS
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Compare the leading email marketing platforms on ease-of-use, features like automation, pricing and customer service.