It has been estimated that thousands of people shop on Amazon to find and buy products that they like. If you are an Amazon seller, you might wonder, “How do I figure out what those products are?” Here is the answer: the keyword tool.

In order to generate a large number of relevant keywords for Amazon listing optimization, Keyword Tool uses the best Amazon keyword research tool—free and paid—and the Amazon autocomplete (or search suggestion) feature. These keywords can also be used for other purposes. The keyword tool can help buyers find your products more easily, whether you are an Amazon affiliate or an Amazon FBA seller.

It is possible to use the Keyword Tool absolutely free. However, the paid version of Keyword Tool—Keyword Tool Pro – provides on average twice as many Amazon keywords as the free version. Furthermore, you will also be able to access a number of other useful features that will make your keyword research process much more efficient and easier.

Best Amazon Research Tools

Let’s talk about the different Best Amazon research tools out there and how they work. We’ll also go over some pros and cons of each one so that you can make an informed decision about which one works best for your needs!

1. Site explorer provided by Ahrefs

Best Amazon keyword research Tool: Free and Paid
source: Keyword explorer

Ahrefs Site Explorer is one of the Best Amazon keyword research Toolreveals the keywords bringing visitors onto Amazon pages from organic searches. On the dashboard, you’ll see various metrics that let you analyze your competitors’ data.

It’s also possible to see what position the page stays in SERP (Search Engine Results Page) for every single keyword.

2. KeywordInspector

Best Amazon Keyword Research Tools: Free and Paid

A number of different options are available in KeywordInspector, including the Trending Keyword Search, which allows members to keep tabs on the top new keywords every day or every week.

With the help of the Indexation Tester and Reverse ASIN features, you are able to optimize your Amazon products to reach the right buyers.

It is not free to use KeywordInspector. Members have to pay either for credits for the tool they wish to use or for a monthly subscription in order to use the tool.

Pro Tip: One of the best sources of long-tail keywords for Amazon sellers is their product reviews and seller feedback, which are often overlooked by them. When you look at what your customers are saying about your products, you can find out what they are looking for — and as most reviews are written in their own words, they are often a great way to get a sense of what your customers value and what they will search for – so you can see what they are looking for.

3. MerchantWords

Best Amazon Keyword Research Tools: Free and Paid

When you’re looking for the best Amazon keyword research tool, you want something that’s free and easy to use, and that also gives you some good results. We’ve got the perfect solution: Marchantwords.

This tool is completely free—you can use it without paying a dime—and it’s incredibly easy to use. All you have to do is type in your keywords, and then watch as the program spits out all kinds of useful information about those terms.

It’ll tell you how many searches are done on a daily basis, what advertisers are bidding on those terms, and even how much traffic they get.

What’s more, if any of these things look promising, then Marchantwords will also let you know what kind of niche each term falls into (e.g., “Health & Beauty” or “Business”). That way, if you’re looking for an area where there’s room for growth but not much competition yet, then this tool can help steer your efforts in the right direction!

4. Scientific Seller

Best Amazon Keyword Research Tools: Free and Paid
Image source: Global From Asia

Free and Paid

Scientific Seller is an Amazon keyword tool that helps you find the best keywords to target on Amazon. It’s a free tool, but there are paid plans that offer more features.

The free version of Scientific Seller allows you to search for keywords and see how many people are searching for them on Google. You can also check the estimated monthly revenue for each keyword and see if it’s profitable enough to make a profit off of your products.

Paid plans allow you to do even more with Scientific Seller. For example, with the paid plan, you can also check if certain keywords have been trademarked by doing a reverse Google search. This will help you avoid having legal problems with other companies who might have already used the same words in their products’ titles or descriptions.

5. Google Keyword Planner (Free)

Best Amazon Keyword Research Tools: Free and Paid
source: image

Google Keyword Planner is a free keyword research tool that allows you to see how many people are searching for your keywords, and what the cost per click (CPC) is for those keywords.

This tool is very easy to use, and it only takes a few minutes to get started with your first keyword research project.

After you’ve signed into your account, you’ll be able to see all of the different types of keywords that are available for your industry, and then you can select the keywords that best fit your business needs. For example, if you’re selling a product for men, then you may want to focus on keywords like “men’s clothing” or “men’s shirts.”

Once you’ve selected your keywords, Google will show you how many people search for them each month. It also shows how much advertisers are willing to pay per click (PPC) for those same words – this information can be very helpful when deciding which words will work best for your business!

6. Sonar (Free)

Best Amazon keyword research Tool: Free and Paid
source: Sonar

Sonar is a free tool that helps you find the best keywords for your Amazon product listings. It’s one of the best keyword research tools out there because it’s so easy to use, and it’s completely free. Sonar has a lot of great features that make it really useful:

It’s super easy to use. It only takes a few seconds to get started with Sonar, and then you can start searching for keywords right away. You don’t have to enter any information about your product or business—you just type in what you want to sell, and then Sonar will tell you what other products are similar to yours and what keywords would be useful in their listings too!

-It tells you how much traffic each keyword gets. Each time you search for a keyword on Sonar, it shows how many searches there were for that word over the past month (or whatever period of time) so that you know which words would be most likely to get the most traffic from customers who are looking for something similar to what they’re selling online!

It lets you upload your own website as well as Amazon listings so that they show up on their site at the same time. It is a great Amazon Keyword Research tool

7. Keyword

Best Amazon keyword research Tool: Free and Paid
Image Source

With the free version of Keyword Tool, you can generate up to 750+ long-tail suggestions for each search term. The free version of Keyword Tool is meant to be the best alternative to Google’s Keyword Planner.

To get the best keywords for their products, users can easily switch between Google and Amazon via the tabs on the side of their screen.

The Benefits of Using a Keyword Tool for Amazon

Over 200 million people visit Amazon each day, which makes it the world’s largest online shopping marketplace. With more than 100 million Amazon Prime members, this e-commerce giant generated a revenue of over US$170 billion in 2017. And this is exactly the reason why Amazon FBA sellers and Amazon affiliates are a gold mine when it comes to this e-commerce giant.

Is it possible for you to capture the attention of just a small percentage of the millions of visitors on Amazon if you manage to do so? It is not easy, but it is definitely possible. Amazon is a great place for sellers, but it is highly competitive as well. You have to start by selling good products and then you will have to start promoting them.

Your best chance of getting a sale is to make sure that your products are easily searched for and found on Amazon so that you increase your chances of getting a sale. Your Amazon listing should be optimized well and you need to use relevant keywords to make your product more visible to shoppers. By optimizing your Amazon product well, you are increasing the chances of getting many sales since more shoppers will be able to find your Amazon page more easily.

Amazon Keyword Research can be used to do this quite easily. Just enter a keyword related to the product you are selling, and the Keyword Tool will show you hundreds of Amazon search terms and the number of people searching for them on Amazon.

The Best Way to Choose Amazon Keyword Research Tools

The Amazon keywords research tools are presented in exactly the same order as they were pulled from the Amazon autocomplete service using Keyword Tool. It is quite common for Amazon to place more relevant and popular keywords above the less popular ones. However, when it comes to Keyword Tool Pro, it goes the extra mile by pulling estimated search volume data for each of the keywords.

Depending on your requirements, this will allow you to pick either more popular or less popular keyword suggestions, depending on your requirements. Amazon does not provide keyword search volume data, which is why Keyword Tool shows you the estimated search volume of Amazon keywords to give you a sense of how popular these keywords are.

How to Use Amazon Keywords research tools and Get More Visits to Your Product Page

You can use these best amazon keyword research tools and get more visits to your product page.

Amazon is highly competitive. It is often difficult to gain visibility for your store and compete with thousands upon thousands of other sellers. By using Amazon ads, Amazon sellers can easily promote their brand and products if they run large stores on Amazon and have more marketing budgets to spend.

In contrast, if you are a startup or a solo entrepreneur, you might not be able to spend much money on marketing. Instead, you will need to optimize your Amazon store to get organic sales.

To do this, you can use the Keyword Tool to get Amazon keyword research tools related to your products. Once you get a list of Amazon search terms with high search volumes, you can begin inserting them into appropriate sections. The most crucial places to add keywords are in your Amazon product and category sections. Ensure they are optimized for Amazon’s algorithm but are also easily understood by human readers.

Watch as your Amazon store receives more free, organic visits once you have optimized it with relevant Amazon keywords.

How to generate keywords with Amazon Keyword Research Tool Optimization

You will be able to generate relevant long tail keywords using the Amazon keyword research suggest function using Keyword Tool. As soon as you begin typing into the Amazon search box, you will start seeing search suggestions. In order to predict which products would be best suited to the keyword you have entered, Amazon uses sophisticated algorithms.

As a result of this Amazon feature, Keyword Tool is able to generate hundreds of long-tail keywords for Amazon keyword optimization in seconds. Keyword Tool simply takes a seed keyword you specify, places it into the Amazon search box, and adds various letters and numbers to it.

As a result, Keyword Tool pulls all of the keyword suggestions generated by Amazon and presents them to you in a straightforward and elegant manner, all of which happen behind the scenes and are completed in a matter of seconds.

The title of your product is the first thing people notice about your product. Exactly, this is where shoppers decide whether to open your page or not. 

  • You can include the name of the brand in the title if you want. People sometimes look for products using the brand name.
  • There is a 200-character limit.
  • Size, free shipping, and other specifications that matter to shoppers.
  • Identifying information about the product

Keywords for the backend

In the backend keyword field, use your keywords wisely because Amazon limits them to 250 bytes. A byte represents each letter or number. These invisible terms can enhance your listing. On top of that, the user may misspell the product name or two things might have the same function. Your page will rank for their queries, even if the customer doesn’t see it. In these situations, you need to be prepared and still rank high. This is an opportunity to have even the tiniest chance of appearing in searches.

Lists with bullets

There are no spaces between items in bulleted lists, so they can be used either as an outline or for presenting the information. They are descriptive texts about specific aspects of a product that are worth mentioning. Bulleted lists should always be kept simple and short.

Description of the product

Product descriptions are texts that best describe your products. The product description is one of the game-changers when it comes to rankings and conversions. Try to break down all of the benefits into engaging text. When it comes to rankings and conversions, the product description is one of the most important factors. Make sure that you include keywords in your product description. It is important to write a product description that pushes buyers toward the purchase. 

Track the performance of Amazon keywords

There is no such thing as an untouchable list of keywords; you must revisit them and monitor their performance. You should check if the listed keyword is driving sufficient and valuable traffic. If not, you can remove them and look for new opportunities to reach more people. The same goes for backend keywords. 

What are the best ways to get keyword ideas for Amazon?

Tools for Amazon Keyword Research

In a matter of seconds, keyword research tools provide you with actual search queries, so they are a great source of information.

Choose the product that you want to make way for and test Amazon keyword research tools: Sonar- Free to use with constantly updated database KTD- Uses Amazon’s autocomplete service to find popular keywords. Ahrefs- This tool helps you keep track of a lot of keyword ideas.

Identify complementary products on Amazon

The products under “Frequently bought together” complement the main product page you see at the moment. Check your competitors’ product pages and jointly purchased items and that should give you a good idea of the complements you want to target.

Complements are now included in:

  • Keywords are hidden in plain sight
  • Detailed descriptions
  • Here are some bullet points

By targeting complements, you can increase your traffic. You’re highlighting your product to shoppers who aren’t directly searching for it, and that’s not an unethical strategy because they are related. It can sometimes be unnecessary to conduct extra searches. You know that your customers might search for bread or milk if you sell honey, for example. 

Search bar on Amazon

Sound too simple, but it’s effective, so do not hesitate to try it. Type your product in the search bar. You’ll see the frequently searched suggestions. Use them in your product listings.

Rankings on Google

Google helps you find what people are looking for. It’s good to use Google rankings to develop new product ideas and keyword phrases that people search for on Amazon. You can search Amazon by typing your product title and keyword phrases.

Reviews by customers

Taking a look at customer reviews will allow you to put yourself in their shoes. Using these terms and words in your keyword strategy is mainly about understanding their behaviors and languages. If you describe your content with popular phrases, you’ll have a better chance of ranking.

Analyzing competitors

Find related keywords by looking at the listings of your competitors. You can keep track of the current weather with this program, as well as make better forethought decisions if you enter essential keywords for your product into Amazon’s search.


Now you are equipped with a set of free and paid tools that can help you do your Amazon keyword research and also find good long tail keywords for your products. You can also hire a professional company to do Amazon keyword research for you. By taking care of all this effectively, your chances of getting a higher ranking on Amazon get a lot better.

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