Another Word for Digital Content Creation

The terms content creator, content media, and content writer can be used interchangeably depending on the job description. The main difference is that “content creator” is an umbrella term while the other two are more focused.

Content creation is also the name of a role in different circles. Content creators are not only very important for the marketing and growth of a business, but they also help educate their audience.

Creator Terms: Influencer (Macro-)

An influencer is a marketing term that is used by PR and marketers. Another term in use is Macro-Influencer. The term has managed to find its way into the mouths of content creators who work with brands. At the core, influencers are content creators that spend more time creating content for brands than they do for their audience. It’s an important distinction because most sponsored content is unusually covered by creators. Consider a recipe for pasta sauce – one contains tomatoes and garlic, the other contains Emma Brand San Marzano Tomatoes and PC Black Garlic. While the content is similar, the latter doesn’t serve the audience nearly as well as the former. An influencer is okay from a business point of view because it provides a blanket classification that brands understand. Self-identifying as an influencer is something to be avoided as it indicates to an audience you don’t care about them.

Creator Terms: Micro-Influencer

A micro-influencer is a marketing term used by PR and marketers. Micro-influencers are those with under 50,000 followings, generally with a niche audience. They are the ‘in’ thing right now as top-tier content creators demand higher payment for statistically lower engagement. Micro-influencers, due to their small size, get better engagement from fans, especially on Instagram. Micro-influencers also don’t know how much to charge brands, sometimes agreeing to do sponsored content for free.

Creator Terms: Nano-Influencer

A nano-influencer is a term that has been used in digital publications, but will eventually be a marketing term. Most PR and marketers are focusing on Macro- and micro-influencers right now. As audiences wear out on micro-influencer sponsored content, marketers will turn to nano-influencers. A nano-influencer is someone with between 500 and 5000 followers. As they are so small, they will almost always work for free products. Their small numbers mean they have a personal connection with their audience, and that may result in high engagement.

Creator Terms: Sponsored Content

Sponsored content is any type of content where the creator has been paid in cash or other monetary means. From an audience point of view, sponsored content shouldn’t be that different from their usual content if done correctly. If the content reads like an ad or press release, then it is advertorial content. From a creator’s POV, sponsored content should be a rarity (~10%) within your content mix. That ratio ensures your stick to delivering what your audience wants, while also providing you the means to keep creating. As a rule of thumb, sponsored content should be better than your regular content. The reason is, it provides you with resources to make that specific piece BETTER than your non-sponsored content. Brands may want to see a final version of the content before posting – but you should stand firm to make sure not to sacrifice your integrity!

Creator Terms: Advertorial Content

Advertorial content was popularized by dying print (and their digital counterpart) media. It occurs when a brand suggests content and has a say over how the content is created. Audiences will immediately recognize a tone difference in this kind of content. This kind of content should rarely be done by content creators because it completely betrays your audience. Your audience is there for you, and when you sell your platform to someone else it changes that dynamic. Advertorial content was a panic move by traditional media – don’t follow them down the rabbit hole!

Creator Terms: Product Provided Content

Different from both sponsored and advertorial is product-provided content. This is where a company sends you a product free of charge, with the understanding you’re under no obligation to do anything with it. Most creators, particularly reviewers, will then use and share their thoughts on the product – unobstructed by the brand. You DO need to disclose the relationship of them providing the product. If you decide to create content about the item, be 100% honest – even if it means the brand may not like the result. Your obligation is to your audience, and not the brand.

Creator Terms: Disclosure

Disclosure is a necessary part of creating content – if you are working with a brand in any way. It involves telling the audience in clear detail your relationship with the brand. If there’s cash, you need to disclose it. If you’ve been provided a product, you need to disclose it. Work for the company? Disclose. Worked with the brand in the past? Disclose. You are better to be overly transparent than try to hide things. While every country has their specifics that you should be familiar with, simply: be transparent.

10 terms every content creator should add to their vocabulary

When creating content, understanding the terminology that creators use will allow you to improve yourself and skills. media update’s Talisa Jansen van Rensburg reveals 10 terms you should add to your dictionary.

10 terms every content creator should add to their vocabulary

Although content creators work in different sectors, the profession remains the same throughout every industry. However, one thing that is always changing is the terminology.

As the world evolves and digital becomes more central to everything that people within the content-creating professions do, creators need to be aware of the terms that are being used and what they mean.

Here are the top 10 terms you should add to your content creator dictionary:

1. Content fatigue

Content fatigue is when a creator gets so overwhelmed and becomes exhausted by the amount of content that they need to create constantly. Since we live in a day and age where consumers want constant content to entertain them, creators tend to burn out quickly.

Here are five ways to prevent content fatigue:

  1. Look to data for some much-needed inspiration
  2. Brainstorm with different people
  3. Listen to what influencers have to say
  4. Create appreciation pieces
  5. Give more power to the people
Check out these Five ways to prevent content fatigue to make sure you’re never stuck in a rut.

2. Editorial calendar

An editorial calendar is the ‘game plan’ for all content creators. On this calendar, writers work out all of the content that they need to write and place them on the calendar. This will ensure that the content created is organized, not duplicated and that deadlines will be met.

Some great tools to use include Asana and Google Calendar, which will help you keep track of your content strategy and deadlines.

3. Inbound link

An inbound link is when another web page links to your content on their website. The more inbound links you receive, the higher your content will be ranked in Google searches. This is because Google’s web crawlers see that your content is being referred to by others, making your content appear to be more authoritative and your website more trustworthy.

Networking with other high-quality pages shows that the content you provide is relevant and trustworthy, giving you a good reputation.

4. Evergreen content

Evergreen content refers to articles and blogs that you have written that will always bring value and insight to the reader — no matter when it was written.

Here are some tips on how to keep your content evergreen:

  • Update your content regularly: You can do this by going back to previous articles and updating the links and quotes used to match current times.
  • Ensure that your content is unique: This can be done by writing eccentric content that allows readers to be impacted by how different your brand is.
  • Stay true to your brand: You can do this by making sure that the content you write reflects who your brand is and what they stand for.
  • Create attention-grabbing headlines: This can be achieved by being creative with your headlines. For example, you can relate it to a specific day or make it rhyme.

5. Disclosure

Disclosure is when your writing is completely transparent to your audience. By making sure that you give full disclosure to your audience will ensure a strong and long-lasting relationship with them.

Things that you might need to disclose to your audience are whether not you are being paid by the brand to write about them or what relationship you have with them. That way, you can ensure that you and your audience are on the same page.

6. Infographic

An infographic is a visual display of information that consists of graphs, charts, and images. The information that is added into an infographic is written in a clear and easy-to-understand way, making a complicated topic or idea much simpler.

Content creators often make use of infographics to repurpose some of their older content — allowing them to breathe new life into fan favorites. Some tools that you can use to create great infographics include Canva and Piktochart.

7. Data-backed content

Data-backed content is when you make sure that the content you write is backed up by facts. When revealing facts or your own opinion on a certain topic, it is extremely important to back up what you say with data. The reason for this is to provide evidence to the opinion you are giving because when it is backed up by facts, the reader will feel more confident in your work.

Including relevant facts, stats, and graphs in your content will make it a lot stronger because your readers will see you didn’t just suck content out of your thumb.

For example, a recent study done by statista says that the most popular social networks worldwide as of January 2020 are Facebook, YouTube, and WhatsApp. Note the reference to the website where the stat came from and the link – it’s always important to source your facts.

8. Keywords

Keywords are specific words that people would enter into a search engine to find what they are looking for. For example, if a person wants to know how much water they should drink daily there are certain keywords that Google will look for, such as water, amount of water, or daily water amount recommended.

Your content should be easy to find, and keywords help make that a possibility. You will therefore need to look at what the main message is and the points are that you want your audience to take from your content. Then, use these points as keywords for SEO.

This will ensure that you make use of relevant keywords? — making your SEO better. When writing content, it is important to note that keyword stuffing is not the way to go. Google will notice the same repetitive keywords and mark them as spam.

9. Skim effect

The skim effect occurs when readers briefly scan through your content to get an idea of what the article will be about. They generally look at the headlines and main points, which is why content creators need to write content in a way that reveals only the most relevant points. When writing content it is important to remember to write it in such a way that if someone was to skim the article they will be able to do so and still get relevant points.

To cater to readers who skim, some writers even create TL;DR images that sum up the entire article. The main objective of this is to entice readers into reading more. So once they get a glimpse of the main points, they might be intrigued and will go back to the article to read the entire thing, as opposed to just skimming through the main points.

An example of a TL;DR for this article would be:

10. Sponsored content

This type of content is paid for by a brand that wants you to promote its products or services. Sponsored content is not advertorial content, which means that you will not be writing an ad about how amazing this brand is or how great their products are. Instead, you will mention how much you love the brand and mention how the products have helped improve your daily routine.

Although a company or brand pays you to talk about their brand, you still need to keep in mind that it is your name that is being associated with the piece, so you can’t allow the brand or product to speak for you.


In conclusion, depending on your point of view, there’s another word for digital content creation. You can use “digital content creator,” “content contributor,” “contribution writer” or “content writer.” Again I will just cover content strategy and digital media because the concept is more important than the label. It is fun to have words for everything but it’s best to simplify everything even though simple and complex go hand in hand.

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