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In the 1970s, amidst a cultural landscape filled with hippies, disco balls, and lava lamps, one man’s unconventional idea took the world by storm: Pet Rock. Created by an advertising executive named Gary Dahl, this seemingly absurd concept turned into a cultural phenomenon, capturing the imaginations of millions and becoming a symbol of the era….

Integrated Marketing Communications (IMC)
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Integrated Marketing Communications (IMC)

BySavio

In the ever-changing landscape of marketing, successful businesses understand the need for an approach that transcends fragmented marketing efforts and delivers a unified brand experience to consumers. Enter Integrated Marketing Communications (IMC) – a strategic, synergistic, and customer-centric approach that has revolutionized the way businesses connect with their target audience. Fasten your seat belt as…

Types Of Social Media Marketing

Types Of Social Media Marketing

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In today’s digitally connected world, social media has become an indispensable part of our daily lives. From sharing personal experiences to promoting businesses, social media platforms have evolved into powerful tools for marketing and communication. Social media marketing, or SMM, is a strategic approach that harnesses the vast potential of social media platforms to reach…

10 Marketing Campaign Goals

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Whether you’re striving to boost brand awareness, drive sales, or foster deeper customer engagement, a well-defined set of campaign goals is the foundation upon which effective strategies are built. In this article, we’ll dive into the dynamic realm of marketing campaign goals, exploring 10 essential objectives that every marketer should consider when planning their next…

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