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Application Of Social Media Analytics In Different Areas

Application Of Social Media Analytics In Different Areas


Social media analytics is the practice of collecting data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

The scope of social media analytics has grown immensely over the past few years, and today it is widely used for business and personal use. This application of social media analytics in different areas can contribute to the growth of any company or organization, as well as its members.

Retail brands

Your brand’s social media analytics can be used to find out what the customers want, what they are saying about the brand, and their preferences. In this way, you can know what your customers need and how you can meet their needs.

Telecom industry

Social media analytics can be used in the telecom industry to understand customers, markets, competition, and brands.

  • Customers: social media analytics can be used to understand customer requirements by analyzing their feedback on different products or services. This will help companies in improving their product quality and services which will lead to attracting more customers.
  • Market: social media analytics can be used to identify potential markets for expansion or product launch by looking at the geographical location that generates maximum interaction with brand pages on social networking sites like Facebook and Twitter etc.,
  • Competition: companies need to keep a track of their competitors’ activities so that they remain aware of what strategies are being adopted by them to stay ahead in their business operations. Social Media tools are proving effective here as well because they provide valuable insights into competitors’ actions thus helping managers make strategic decisions accordingly.

Automobile Industry

  • Social media analytics can help you improve the customer experience. Customers are often more than willing to provide feedback about their experiences with your brand and products, but it’s difficult for businesses to gather all this feedback in one place and analyze it. With social media analytics tools, you can monitor what people are saying about your company or product on social media platforms such as Facebook, Twitter, Instagram, and more.
  • Social media analytics can improve brand awareness through advertising campaigns or influencer marketing programs that target specific audiences within a particular niche audience online who might be interested in joining a contest or buying tickets for an event or purchasing products like yours!
  • Social media analytics can help improve customer service by allowing businesses/organizations/people to work together as a team where each individual has different roles assigned so everyone can work together efficiently without any conflict arising between them (eg doctors nurses etc). For example, if there is an emergency then doctors will provide medical assistance whereas nurses would take care of those under their care ensuring everything runs smoothly so both professionals work seamlessly together towards achieving common goals at hand.

Sports Industry

Social media analytics can be used to track the popularity of a player, team, league, or game. Different sports have different demographics and each one has its own set of important social media metrics. Social media analytics can help analysts determine what types of content will resonate with a particular audience. For example, if you’re trying to sell tickets for your basketball team’s next game and want to know which players are popular with teenagers in your area then you’ll need social media analytics software that can provide this type of information for you.

The following video explains how social media analytics works:

Tourism Industry

The tourism industry is one of the most important industries in the world. It’s a major sector that affects many aspects of life, business, and society around the globe. Almost everyone in this world has an idea about what tourism means. This is because it’s one of those things that affect almost every country on earth, not just economically but socially as well.

For example millions of tourists visit different countries every year for pleasure or work reasons; these people spend money during their holiday which benefits both local businesses as well as national economies (e.g., renting cars or booking hotels). In addition, there are also millions more who go abroad so they can study abroad; these students spend money while studying at foreign universities and colleges but also often return home with new skills or knowledge gained from studying abroad (which can benefit their home country).

Social media analytics can be used in different sectors.

Social media analytics can be used in different sectors. It can be used in retail, telecom, and automobile as well as sports. Social media analytics is also applied to the tourism sector which helps to generate leads and traffic.

Leveraging the Numbers to Increase Your Market Presence

Here’s where it gets a bit confusing. There’s a difference between simple engagement via your social media platform and analytics. It’s pretty easy to look at how many inquiries you receive and how you responded to each one. That would be engagement. When you look at analytics, you can also determine where these inquiries came from, how quickly they responded to your social media post, and their habits when engaging through social media. It’s a broad snapshot that you can use to help tailor your message to the needs of your audience.

Social media analytics helps companies address these experiences and use them to:

  • Spot trends related to offerings and brands
  • Understand conversations; what is being said and how it is being received
  • Derive customer sentiment towards products and services
  • Gauge response to social media and other communications
  • Identify high-value features for a product or service
  • Uncover what competitors are saying and its effectiveness.


Key benefits: Track and analyze data from more than 95 million sources, including blogs, forums, and review sites, as well as social networks

Free or paid: Paid tool

Skill level: Beginner to intermediate

Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring

Brandwatch is a powerful tool with five easy-to-use social media analytics report templates:

  • Summary: A high-level view of social conversations about your brand, competitors, or keywords.
  • Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.
  • Reputation: A checkup on sentiment trends you might need to monitor or address.
  • Influencers: A report to help you identify influencer marketing opportunities relevant to your brand and analyze their activity.
  • Competitor comparison: Benchmarking social media data for conversation volume, sentiment, and share of voice.

Google Analytics

Key benefit: See how much traffic and leads flow to your website from your social media channels

Paid or free: Free tool

Skill level: All skill levels

Best for: all social media professionals should be familiar with Google Analytics, especially those who work for a web-based business.

Channelview Insights

Key benefits: Analyze the YouTube performance of multiple channels

Free or paid: Paid tool (free for Hootsuite Enterprise users)

Skill level: all skill levels

Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels

The Channelview Insights App adds YouTube analytics to the Hootsuite dashboard.

With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.

Easily see the following metrics in one place:

  • Views, engagement, subscription activity.
  • Video traffic sources.
  • Audience insights for demographics, geography, acquisition, and more.


We hope this post has given you valuable insights into how social media analytics is currently being used. Social media analytics is an extremely useful tool for different industries, and it’s been instrumental in saving companies millions of dollars. As the technology behind it continues to improve, social media analytics will become even more powerful and effective.

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