If you already know what kind of email marketing software you’re looking for, jump right to the reviews. Email Marketing Software is used to send bulk email to a list of subscribers. It gives users the ability to create emails, manage lists of subscribers and set up autoresponders. Apps for Email Marketing may help marketers schedule a sequence of emails for segmented lists, personalize mass campaigns with custom fields, track performance with detailed reports and more.
Apps help marketers use almost any data source to enhance their email marketing campaigns. They are a great way to integrate your sales and email marketing data with insights from full-service solutions such as Marketo, Eloqua, Salesforce, and Google Analytics.
What to look for in a free email marketing service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you’re just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.
Here’s what we looked for when testing free email marketing software:
- The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your “free” platform isn’t free for very long. We kept this in mind while testing.
- Email templates and customization. You shouldn’t have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
- Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.
- Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
- Scalability. Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go.
- Full email marketing features. There are plenty of capable apps designed for one particular type of email (like newsletters, for example), but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps.
Mailchimp – Easy & Reliable Email Marketing Software for Startups & SMBsMailchimp – Email DesignerMailchimp – Sample reportMailchimp DashboardMailchimp – Email DesignerMailchimp – Sample reportMailchimp DashboardMailchimp – Email Designer
Mailchimp is one of the most popular and one of the best email marketing software out there, with most companies who are looking to experiment with email marketing defaulting to this app.
Why is Mailchimp so well-received? First of all, setting up a Mailchimp account is both easy and straightforward — even those who are completely new to email marketing find it relatively easy to get their bearings with Mailchimp. Secondly, Mailchimp has grown into an all-in-one marketing platform with email, CRM, landing pages, social campaigns, website builders, marketing automation, and much more.
Another amazing reason why Mailchimp has won heart is their new feature to >allow employees to sell goods and services. This has allowed Mailchimp employees to review the product, both as a user and as an employee. This perspective is definitely going to help Mailchimp build better features and support their customers in their growth journey.
Of course, there’s also a free plan on Mailchimp.
If you’re on this plan, you can send up to 12,000 emails to 2,000 subscribers per month, and you even get access to Mailchimp’s marketing automation function. Pretty sweet!
- Best email designer
- Many integrations
- Best delivery rates
- Advanced segmentation
- Customer journey builder
First and foremost, we love Mailchimp’s email designer, which is easy and intuitive to use.
Once you create a campaign in Mailchimp, you’ll get access to 80+ pre-built templates, all of which are mobile-responsive.
You can either choose a template based on its look and feel, or go off the goal you want to achieve (your options include: Sell Products, Make An Announcement, Tell A Story, Follow Up, Educate, etc).
After choosing your template, the next step is to use the visual editor to customize the template.
You have access to all your editing tools on the right, and your changes will reflect in real-time in the preview pane on the left.
Moving on… email designer aside, Mailchimp also offers a whopping 700+ integrations, which means it’s the most heavily supported email marketing service by far.
Last but not least, Mailchimp’s deliverability rates are generally pretty high.
That said, Mailchimp does detail the steps it takes to >maintain a great sending reputation (which affects deliverability).
For instance, every time a Mailchimp user sends a campaign, the app’s automated abuse-prevention system, Omnivore, scans the campaign to identify addresses that might affect the delivery of the campaign.
Mailchimp not just enhances email marketing campaigns but also enables its users to build customer journey roadmaps. You can create a roadmap for every possible path that a customer can take while interacting with your brand or services. This path is determined by the customer engagement data and customer profiles saved inside Mailchimp. Not just this, Mailchimp lets you put your customers on a journey that is relevant to them so that you are never out of their minds.
Pricing: Forever free plan available. Paid plans start from $9.99 per month.
Integrations: You can connect Mailchimp to 100+ apps like Facebook Lead Ads, Salesforce, Google Sheets, Shopify, etc.
Aweber is an email marketing tool that’s particularly popular amongst small businesses and entrepreneurs. This email marketing app has been in business since 1998, and they keep improving upon their product to bring value to their users.
- Flexible opt-in process
- Best autoresponder
- Split testing opt-in forms to increase subscriber base
- Near about 700 responsive email templates (across devices)
Aweber’s flexible opt-in process helps it stand out from the crowd.
More specifically: Aweber allows its users to choose whether their subscribers are added via a single or double opt-in.
With a single opt-in, your customer will be subscribed immediately after completing a form. If you use a double opt-in, your customer will have to click on a link in a confirmation email to complete their subscription. Most email marketing tools only come with one option, so it’s nice that Aweber allows for more flexibility in this area.
Aweber Smart Designer – Aweber has a free & intelligent design assistant that scans through your website & social profiles to gather images, brand colors, and helps you create a branded email campaign in seconds.
Being among the first email marketing platforms implementing it, Aweber is on par with the ongoing trends with their AMP (Accelerated Mobile Pages) powered emails along with – Image Carousel in the drag & drop editor. This will help Aweber users deliver a better email experience for their prospects like signing up for an event, ordering a product, answer a survey, etc. all from the email itself.
Pricing: No Free Plan. Plans start from $19 per month.
Integrations: You can connect Aweber to 100+ apps like Facebook Lead Ads, Salesforce, Wufoo, GoToWebinar, etc. using connector apps like Automate.io.
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Whether you want to send a thoughtful, handwritten note or perhaps a highly targeted offer to a customer, there is an app for that.