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Apps for Social Media

Get more from your social media with these iPhone apps that let you manage, promote, and create content for all of your social media networks. Apps for Twitter, Instagram, YouTube, Facebook, Tumblr, and more make it super easy for you to get more shares, more followers and create more engaging social media posts. Get notified about comments and mentions that you need to respond to so you can stay on top of what matters.

This is a must-have app for your smart phone. Create and upload content onto many social media platforms, such as Facebook, Instagram, Twitter, YouTube, Pinterest and others.

Facebook

facebook

Let’s start with the obvious choices.

For all its faults (and there are a lot of them), Facebook is still comfortably the most popular social network in the world.

With more than 2.7 billion users, it’s the place to go if you want to easily connect with most of the people from your current or former life.

YouTube – 2.291 Billion Active Users

The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users.

However, since ANYONE can enjoy YouTube content, regardless of whether or not they’re a registered user, this figure may not be the most accurate representation of the platform’s true popularity.

Launched in 2005, the video-sharing platform was initially intended to be a dating service, with the founders reportedly publishing ads on Craigslist to entice women into posting videos of themselves talking about their ideal partners.

The (rather understandable) lack of response resulted in the site being opened up for videos of any kind – a decision that would ultimately make Steve Chen, Chad Hurley, and Jawed Karim multi-millionaires.

The company overcame numerous technical and legal obstacles on its way to becoming not only the world’s leading video-sharing platform but also the target of a $1.65 billion acquisition by Google. All of this by November 2006 – only 16 months after its official launch.

YouTube is also one of a tiny selection of social media platforms that reaches very young age groups. A 2020 study conducted by Pew Research revealed the following about the viewing habits of US children under the age of 11.

  • 80% of parents say their children watch YouTube videos.
  • Only 19% of parents say that their children don’t watch YouTube videos.
  • More than half of parents said their children watched Youtube at least once a day.
Parents Views About YouTube

Despite its popularity amongst a younger audience, YouTube also boasts some remarkable stats for reaching the adult demographic. Almost three-quarters (74%) of all adults in the US use YouTube. Facebook comes in second at 68% and Instagram is third with 40%.

When it comes to national demographics, more than 30% of all YouTube’s traffic originates from only three countries. At 16.4%, the United States contributes the biggest percentage. India is second with 9.2% and Japan grabs the bronze with 4.8%.

 WhatsApp – 2.0 Billion Active Users

Founded in 2009 by two former Yahoo! employees, WhatsApp’s original goal wasn’t to be an instant messaging (IM) app, but rather to simply show “statuses” next to the names of each entry in a user’s address book.

“At some point it sort of became instant messaging,” Alex Fishman, a friend of founder, Jan Koum, told Forbes.

This accidental evolution led to the app dominating the free IM market and would also end up making the founders immensely wealthy – the latter thanks to Facebook’s $16 billion acquisition in 2014.

WhatsApp is one of only three social networking platforms with a user base of over 2 billion – a milestone they reached in 2020. The app’s recent growth rate has been astonishing, with the last billion users hopping on in only four years!

WhatsApp 2021 User Statistics

Because WhatsApp has resisted integrating traditional advertising into their revenue model, the platform doesn’t offer the width of marketing options that many other social networks do. But that doesn’t mean that the app doesn’t offer enormous marketing value for businesses who use it as a communications tool.

Despite a recent PR catastrophe surrounding an ill-advised update to their privacy policy, WhatsApp is still the most popular mobile messaging app on earth, beating Facebook Messenger, WeChat, QQ, Telegram, and Snapchat to the title.

Loomly

Loomly

The first thing you notice when using Loomly is its clean, uncluttered interface. The first time you use the social management app, Loomly launches a well-structured, helpful wizard, that is effectively a guided tutorial. 

As you go through the wizard, you will begin by setting up a calendar, giving it a time zone, and selecting the most appropriate industry. You can choose whether you wish to use Loomly for your posting, or whether you would prefer to integrate a Buffer account. You set various preferences, so Loomly clearly understands the type of posts you like to share.

Calendars are central to the successful operation of Loomly. One of the essential stages of setting a calendar up is to decide on your preferred workflow. These are the steps you go through when making a post. If a single person autonomously creates your posts, you might have a simple workflow. If you use a team for your social posting and require approval at various steps, your workflow will be involved.

When it comes time to create and schedule posts, you will go through various steps (the exact sequence depends on your preferred workflow):

  1. Set Post Details
  2. Select Social Channels (from Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google My Business)
  3. Define “base” content – content that you’ll be able to tweak for each platform in step 4.
  4. Fine-Tune Each Channel
  5. Target Audience & Promote – Facebook (Optional)

Loomly provides a detailed dashboard, giving all the analytics you need about your posts. 

Loomly also offers an Interactions feature where you can manage comments, messages, and track social handle mentions (through tagging).

Facebook Messenger – 1.3 Billion Active Users

It says a lot about the power of Facebook that a service WITHIN their main platform reached the number four spot on this prestigious list.

It also says a lot about WhatsApp that they were able to dramatically outperform Messenger despite the latter being embedded into the world’s most popular social network.

A Facebook's messenger chatbot in action

Messenger’s initial incarnation was “Facebook Chat” – a simple IM feature that was launched into the Facebook environment in 2008. Noting Chat’s potential as a standalone app with its own unique commercial ecosystem, Facebook overhauled the service and rebranded it as “Facebook Messenger” two years later.

Unlike WhatsApp, Messenger’s proprietors had no issue with introducing monetization features into the app’s core functionality. As a result, Messenger offers businesses an unparalleled level of contact with their customers and prospects.

There are more ways to interact with your leads on Messenger than you can shake a stick at. From automated chatbots that field incoming queries and promote products, to advertisements displayed in the user’s inbox, Messenger is a B2C marketer’s dream.

Facebook gleefully reports that over 40 million active businesses use Messenger to interact with their potential customers and that over 20 billion messages are sent between businesses and regular users every month.

Interestingly, while Messenger still lags behind WhatsApp in terms of total number of global active users, Messenger is comfortably the more popular choice amongst users in the United States.

Statista’s most recent figures on US IM engagement reported that 12.1% of US mobile owners were using WhatsApp, compared to Messenger’s 56.8%.

Age-wise, there’s one group that towers above the rest when it comes to Facebook Messenger adoption in the United States:

Facebook Messenger Adoption In The United State
  • 13 – 17-year olds account for 1.7% of the app’s usage.
  • 18 – 24-year olds account for 14.7%.
  • 25 – 34-year olds represent 27.3% of Messenger’s US user base.
  • 35 – 44-year olds come in second with 21%.
  • 45 – 51 year olds account for 14.7% of the country’s Messenger’s user base.

 Sprout Social

Sprout Social

Sprout Social is a professional social media management platform. It targets larger organizations with heavy-duty needs.

It has a clear and intuitive interface and is logically laid out. It includes a  Smart Inbox that collects all your social messages.

The Feeds tab shows all your Twitter feeds, Instagram hashtags you, monitor, LinkedIn feeds, and any RSS feeds to which you have subscribed. This brings a vast quantity of content that you can share.

You can easily create content for all your social accounts, adding graphics, links, and other material as needed. The calendar shows all your social posts.

Being heavy-duty, Sprout Social includes many other features like social listening and advanced analytics.

 Instagram – 1.221 Billion Active Users

The world’s most popular photo-sharing app comes in at number 5 with a total of 1.22 billion global active users.

Founded by former Google employee, Kevin Systrom, in 2009, Instagram is the product of an incredibly diligent analysis of the social media landscape at the time.

An early round of seed funding allowed Systrom to pivot the app, which initially focused on attracting whiskey and bourbon aficionados, into something broader. Something with industry-defining image manipulation tech and a far more immersive social experience than any other image-sharing service at the time.

The result was an absolute beast of a social network. By April 2012, the month Facebook acquired it for $1 billion, Instagram had grown its user base to 35 million. Three months later, it stood at 80 million users. By June 2016, it reached the landmark 500 million figure.

One of Instagram’s most enduring contributions to the world of digital marketing was the creation of “influencers”. For better or worse, certain users’ popularity gave their profiles an “aspirational” slant, which soon resulted in the birth of a whole new marketing channel that empowered regular folk to monetize their fame.

Demographically, Instagram appeals primarily to users under the age of 35, with 71% of the app’s user base falling into this category.

It’s also an immensely popular platform for B2C marketing, with more than 70% of US businesses actively using it as a marketing channel. Instagram offers incredible engagement rates in comparison to Facebook, its biggest competitor. Despite offering relatively similar functionality and engagement mechanisms, Instagram posts see, on average, a 23% higher engagement rate than images published on Facebook.

At 140 million users each, the US and India represent the platform’s two biggest national demographics. Brazil (99 million) is ranked second and Indonesia (88 million) third, while Russia (56 million) misses out on a podium finish.

Leading Countries Based On Instagram Audience Size As Of January 2021

Conclusion

Whether you’re using Instagram, Snapchat, Facebook, YouTube, or another social media platform, Hootsuite helps you schedule social posts in advance, join conversations and collaborate with your team. Paid plans are priced at $19 per month for each social media account.

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