Jacinta Edeh

Secrets to Online Business Success

A comprehensive guide to the secrets behind being successful with your online business. Customer Should Be Your Top Priority Customers are king whether it is online or offline business. Put yourself in customers’ shoes and analyze our online business from their perspective. Why would a customer buy from your online business? How are you facilitating …

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Email Marketing And How It Works

Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email …

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Search Engine Optimization

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people …

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Effective Social media marketing

Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products. Hence, social media marketing is always changing, too. We want to help you stay up-to-date with all the latest changes and strategies …

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11 Ways to Boost your PPC Click-Through Rates

CTR is a popular metric used to evaluate the effectiveness of a web page, email, or ad. As a digital marketer, you will rely on this key performance indicator (KPI) to make many decisions about how to make changes to an existing landing page or create a new one. In this guide, we will explore …

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Using CTR to Boost your SEO rankings

In Internet marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high click-through rate is essential to your PPC success because it directly affects both your Quality Score and how much you pay every time someone clicks your search …

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Unique Selling Proposition: The A-Z guide

A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and …

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How to Boost Your YouTube Video Views and Conversion Rates

If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates. You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile …

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Ways to Use Social Media to Obtain High-Converting Sales Leads

Social media is a business development and advertising channel that businesses should learn how to use and interact effectively to make high-converting sales. This book highlights the reason why you should know how to use social media for prospecting and lead generation and gives you a good starting point on managing your social media like …

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Burying Bad Reviews with Better Reputation Management

One of the hardest things for small businesses is having to deal with bad reviews. Especially if businesses are competing on the same Google My Business listing, every disadvantage counts. To address front page bad reviews with vital information, you can reach out directly to the reviewer and see if they have any questions. Another …

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Monetize Your Site and Increase Your Influence Using Sponsored Posts

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads. It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from …

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Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep. If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule. A …

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Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. Target audience is a term that is confusing for a lot of people. There are two major parts to targeting a specific audience. These parts include deciding what you want to advertise and how you want to advertise. While most …

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How to Grow a Targeted Follower Base on Instagram

Instagram is one of the fastest-growing social media platforms that allows users to share photos and videos. With Instagram, you can connect with your favorite brands, celebrities, and even just friends to communicate. Although anyone can sign up for an Instagram account, it isn’t always easy to grow your account because many times it takes …

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