The term ‘B2B Email Marketing Platforms’ refers to a service that sends email communication (including automated and/or triggered messages) on behalf of a business to another business or groups of businesses.
B2B Email Marketing Platforms are a growing category of marketing software, and one of the most mature categories of marketing software. B2B email marketing platforms provide a suite of tools to maintain and grow customer relationships including email marketing, automation, landing pages, marketing analytics, and more.
Best overall email marketing software
With over 130,000 customers, ActiveCampaign was the most commonly mentioned tool that survey respondents were planning to choose for email marketing software in 2022.
ActiveCampaign have earned their reputation as a leading email marketing automation tool by focusing on building a world-class product.
ActiveCampaign’s automation builder makes building automations easy, similar to using a flowchart
It’s by far the most advanced email marketing platform in our list, with machine learning and predictive tools enabling marketers to work smarter and deliver higher ROI.
Often credited for pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easy-to-use compared to some of the tools on our list.
And while the tip of the iceberg that you see with ActiveCampaign is category-leading, so is what’s below the surface. Their deliverability rates are exceptional (>99%), they integrate with 870+ third-party tools, and go far above and beyond with their security and compliance measures.
ActiveCampaign offers 870+ integrations including native integrations with Salesforce, Shopify, Google Sheets, Slack & more.
As an all-in-one sales and marketing tool, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.
You’d be forgiven for thinking all of this might come at a hefty cost. Yet, starting at $9/mo, ActiveCampaign is reasonably priced and more affordable than many of the tools in this list.
ActiveCampaign recently published their Customer Success Commitment, which outlines 22 guarantees from their support team including free implementation and migration.
ActiveCampaign’s notable features:
- 125+ Email templates
- 500+ Automation recipes
- 870+ Integrations
- Send SMS, site messages & email
- Landing pages
- Split actions and A/B Testing
- Goal tracking, attribution & sales analytics
- Predictive content, sending & deal win probability
ActiveCampaign offers a free 14-day trial with no credit card required.
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. The emails you can create with HubSpot are pixel-perfect. That’s what I really love about it.
On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. This will enable you to segment your list and do some nifty email automation.
Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking email activity in the CRM.
- Includes a complete marketing system: free CRM, landing page tools, live chat and integrations with Facebook, LinkedIn and Twitter.
- Price is low (free to start)
- Intuitive interface
- Easy to get started
- Great customer support
- In-depth training
- Price increases as your email list grows
- Limited integrations
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Price: Free to start
Convertkit is simple and flexible to use. It’s for entrepreneurs, small businesses, small and medium size startups and bloggers.
ConvertKit is great for converting customers using email automation. There’s a small learning curve if you have no email software experience.
It’s great for:
- Making simple newsletter emails
- Making and storing audience lists and segments
- And making beautiful sales automation journey maps, which allow you to really visualize your customer funnels
The most common use cases for ConvertKit include setting up an evergreen sales funnel, sending customers triggered communications based on actions on site or creating automation journeys to analytically pick the best emails to send to your customers at the best time.
- Email automation journey maps that make optimizing email automations easy
- ConvertKit comes with a tag-based subscriber system that allows you to create emails with merge tags and make your email campaigns really automated
- 80+ email templates
- Integrations with popular tools like Zapier and Salesforce
- Email and live chat support
- I also like the effective visual automation builder and alternative rules builder allowing basic automation
- Elementary landing page software generator
- Forms creator tool
- Limited reporting data
- Limited number of customization options for the forms
- Small learning curve
The pricing is dependent on the number of subscribers your business has. $29 monthly is the lowest package for businesses with less than 1,000 subscribers. If you have a bigger list, they have a calculator that estimates the monthly rate for you.
To see a review of what I believe to be the top four solutions read: Mailchimp vs GetResponse vs ConvertKit vs Constant Contact.
ConvertKit is on par with MailChimp and some of the others based on price.
Sendinblue is the ultimate customer messaging and lifecycle software tool. Not only does Sendinblue have incredibly simple, powerful email marketing, but it also enables you to implement live chat on your site and SMS (text message) your customers. It is also one of the best SMTP services available.
And you can automate any of those features through Sendinblue’s powerful segmentation options. The email editor is super straightforward and enables you to make a beautiful email impression on your customers.
Sendinblue gets very positive reviews on software review website, Capterra. It’s one of the most recognized names in email marketing and serves 80,000+ customers, from Louis Vuitton and Michelin to Amnesty International and tons of startups.
- Drag-and-drop designer
- Wide variety of templates to choose from, emails that are mobile-friendly, contact management, campaign tracking, integration with APIs, WordPress plugin, Magento, PrestaShop, and Drupal, among other interesting features
- Ability to send SMS in addition to email
- You can’t send emails right away after being registered
- The email builder is apparently a bit buggy sometimes
The pricing range from $0 for 300 emails daily to $49/month in the premium package which comes with everything you need to be an awesome email and lifecycle marketer.
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
Businesses know that successfully delivering the right message to the right person at the right time requires a certain level of personalization. Email marketing platforms automate and do this for clients. Businesses use email marketing platforms to effectively reach prospects, past and potential customers, current customers, clients, and more.