1.1. Understanding the Evolution of Marketing Management Marketing management has come a long way since its inception, adapting and evolving to meet the ever-changing demands of the business landscape. Let’s delve into the key aspects of this evolutionary journey: The Traditional Marketing Landscape In the early days of marketing, businesses relied heavily on traditional marketing…
In today’s fast-paced and highly competitive business landscape, companies are continuously seeking innovative ways to effectively reach and engage their target audience. Integrated Marketing Communication (IMC) has emerged as a powerful and strategic approach that unifies all marketing efforts to deliver a consistent and compelling message to customers. In this introductory section, we will delve…
Instagram Stories provide a dynamic canvas for expressing ideas, promoting products, sharing behind-the-scenes glimpses, and fostering authentic connections. With over 500 million daily active users engaging with Stories, this feature has evolved from a mere novelty to a vital marketing and engagement tool that businesses, influencers, and creators are increasingly leveraging to expand their reach…