Skip to content

Best Advertising Planning Tools

With so many businesses over the internet, it can be tough to know where to start when trying to create a great ad campaign. But with this guide, you’ll get started on everything from creating your ad copy to managing your budget. You’ll also learn how to measure the results of your campaigns and stay on top of changes in your audience. So don’t wait—start creating great ads today!

This article will help you the Best Advertising Planning Tools, what are the advertising tools?, what are the tools for planning? and best media planning tools.

What Are The Advertising Tools?

You can use advertising tools to reach the most possible new and returning consumers and draw the greatest attention to your small business. Utilize additional modern techniques to strengthen your advertising effort in addition to print, TV, and radio. You can start with just one or two advertising tools, depending on your financial constraints, and expand your alternatives from there. If required, use a time of trial-and-error to determine the instruments best suited for boosting sales and, consequently, earnings.

Essential Tracking Device

One of your most useful and significant marketing tools is your computer. It gives you the opportunity to effectively use almost every other instrument for small business marketing. You can build a tracking system on your computer to find out which subsequent advertising tools are the most effective for your company. You can track your advertising efforts in a variety of ways. One easy option is to utilize spreadsheet software to make a list of all your marketing strategies, their implementation dates, and their results.


One of your most useful and significant marketing tools is your computer. It gives you the opportunity to effectively use almost every other instrument for small business marketing. You can build a tracking system on your computer to find out which subsequent advertising tools are the most effective for your company. You can track your advertising efforts in a variety of ways. One easy option is to utilize spreadsheet software to make a list of all your marketing strategies, their implementation dates, and their results.

Cell Phone

The cell phone is an effective marketing tool. There are numerous apps available right now that may be downloaded to a smartphone and used to attract clients. For instance, you might be having a significant sale on a specific auto part. Your print and online advertisements may use a symbol that, when scanned by prospective consumers’ smartphones, generates a coupon that they may use at your store to receive more savings. Similar apps can be used to advertise your location or provide other business-related information.

Verbal Communication

One of the best methods for advertising has been found to be word-of-mouth. Don’t undervalue the influence of your firm’s most effective promotional tool: your employees, who can help “spread the word” about your brand. They could serve as brand ambassadors for your company, announcing sales events and bringing in new clients. Your staff members will be able to successfully use all the various ad tools at your disposal with a little coaching from you.

What Are The Tools For Planning?

Planning tools are tools that aid in directing organizational action stages connected to the implementation of a project, program, or intervention. They might give in-depth explanations of the county implementation plan’s creation. Planning instruments may be initiative-specific and comprise the following:

  • Timelines for the organization
  • lists of specific actions
  • Checklists of things to do
  • Sample agendas for meetings

Best Advertising Planning Tools

  1. Monday

Any size marketing team can benefit greatly from using Monday. It may be used to arrange everything and plan out your marketing efforts. You can handle the planning and scheduling for SEO, content, social media, marketing, and more with Monday. Individual users have the ability to write comments, reference other team members, upload and attach files to cards, and get comprehensive reporting that will assist the marketing team in making data-driven decisions. The extremely customizable tool Monday will work for you. Additional project management tools like Jira, Trello, Slack, Google Drive, GitHub, and many others can be integrated with Monday.

Price: A free trial is available on Monday. Monthly plans begin at $8 per seat.

2. Hive

Hive is a tool for managing campaigns as well as projects. It has tools that will make it simple for your complete team to work together and create amazing marketing campaigns, like a calendar, portfolio view, Gantt charts, and native chat capabilities. Action cards that are housed inside of each project are used in Hive’s user interface, which is simple to use and intuitive. The action cards can be allocated to particular users, which aids in resource planning. Within the app, users can upload files, edit creative works, post comments, and send emails. Additionally, Hive supports over 1,000 integrations.

Price: A free trial is available for Hive. Pricing begins at $12 per user per month.

3. ClickUp

Whether you collaborate with an internal team or external clients and contractors, ClickUp makes it simple. You may build dashboards with this marketing planning tool that provide you the information you need to keep your workflows going. You can quickly visualize your marketing campaigns using ClickUp’s various view options, which include Gantt charts, calendars, Kanban boards, and more. In order to speed up the process, it also provides task checklists, subtasks, and task templates. Markups, proofing, file approvals, affiliate marketing signups, onboarding, and collaboration request functions are all included.

Cost: ClickUp provides a restricted free plan. Paid plans begin at $5 per member each month.

4. Weekdone

Weekdone uses an OKR foundation, which sets it apart from the other marketing planning tools on our list. With this framework’s focus on objectives and key results, your marketing team may set long-term objectives and divide them into smaller, more doable targets. To keep your marketing campaigns on track, Weekdone uses a weekly check-in. If you don’t think you can finish a task, you can delegate it to another team member. Even though Weekdone isn’t a conventional marketing planning tool, it’s a great choice for teams seeking greater accountability.

Weekdone offers a free trial and is free for up to three users. If there are four or more users, the price starts at $90 per month.

5. Toggl Plan

With the help of drag-and-drop features, users of the visual marketing planning tool Toggl Plan may arrange and manage tasks on an easily understood visual board. An agile marketing framework can be utilized with Toggl Plan, which is similar to Kanban. Everyone on your team can see what is being done and what will happen next. Project managers may keep an eye on the team’s performance and promptly identify problems to ensure nothing gets missed.

Toggl Plan has a free, bare-bones version for up to 5 users. Paid plans begin at $8 per user per month.

6. Trello

For small marketing teams or influencers who want to make sure they’re planning, tracking, and executing their marketing strategy, Trello is a straightforward Kanban-style marketing planning tool. For each project, you can make a board, and then specify the project’s activity stages using cards. In order to eliminate those boring tasks from your to-do list, Trello also offers an integrated workflow automation tool called Butler that you can use to set up rule-based triggers, custom card and board buttons, calendar commands, and due date commands.

Trello offers a free plan with up to 10 boards. Plan prices start at $9.99 per user per month.

7. Screendragon

Companies including Kellogg’s, BP, and Keurig use the enterprise-level marketing planning platform Screendragon. It includes a ton of functionality and a user-friendly visual interface. Creating your Statement of Job, planning your project, work requests, visual proofs, resource and budget management, content review and approval, in-depth reporting, and more will all be possible for you to do. Project templates with interactive Gantt charts and Kanban boards are available in Screendragon. Additionally, it integrates with programs like SAP and PeopleSoft.

The cost of Screendragon is determined by the user base. Pricing for 50 to 149 users is $40 per user per month. However, if you have 350–1,000 members, the cost per user is $20–28.50 per month.

8. Asana

One of the most often used applications for marketing planning is Asana. You can simply create tasks and subtasks, assign tasks to other team members, and monitor the advancement of your project using dashboards. Asana has file sharing capabilities to keep things organized and chat capability so team members may stay in touch from anywhere. Additionally, it provides automation, allowing you to streamline procedures and lower error rates.

Asana offers a free plan with a few (albeit still rather robust) features. Prices begin at 10.99 per user per month.

9. Taskworld

Marketing project managers can construct a schedule for their marketing initiatives using the tool Taskworld. Then, team members can communicate via both public and private messaging. Timeline views, a marketing calendar, file management, and time monitoring are some of the services offered by Taskworld. Additionally, it offers a ton of security measures, including backups and cryptography, as well as predictive analytics.

Pricing: A trial is available from Taskworld. Paid plans begin at $10 per user per month.

10. HubSpot

With HubSpot’s marketing tools, you can run entire inbound marketing campaigns at scale while attracting the correct audience and increasing visitor conversion rates. With HubSpot Marketing, you can use blogging, social media, advertisements, and other methods to attract the proper visitors. You can also use landing pages, email, marketing automation, ABM, and other methods to turn visitors into customers.

HubSpot has a restricted free plan. Paid packages begin at $50 per month.

Best Media Planning Tools

1. HubSpot Media Planning Template [Featured Resource]

Using HubSpot’s paid media template, you can keep track of your expenditure on paid media, the places your messages have been distributed, and the amount of income that can be directly attributed to each source.

Additionally, you’ll have access to charts that update themselves when your spend and ROI are added. To get this free material, simply click here.

What we like: Using this template, you may monthly assemble data from your media buying efforts. You can use it to figure out which paid media channel is most effective for your business and produces the best financial outcomes.

2. Bionic Media Planning Software

The media strategies, flowcharts, RFPs, and IOs, trafficking, reporting, and client dashboards are all things that Bionic takes great delight in.

It receives 3.1 software upgrades on average per month, giving agencies that use the program access to the most recent planning tools for managing and organizing their campaigns.

What we like: Bionic is cloud-based, unlike other solutions, so you can start using it right away. Additionally, you are entitled to limitless training, assistance, and free data backups.

3. Kantar SRDS Media Planning Platform

Data is the most important resource for media planners. Media planners need to understand their target demographic as well as who is on each channel in order to feel comfortable promoting media on a certain platform.

What we enjoy is that SRDS allows media planners access to vast facts on demographic and audience statistics, enabling them to select the ideal platform, message, and target audience.

4. Media Plan HQ

Not a big spreadsheet fan? No issue. With Media Plan HQ, you’re covered. Without having to deal with Excel, the application tracks dates, placements, and budgets in real-time over a structured interface. The collaborative nature of the program enables you to work with your team members without the hassles brought on by back-and-forth communications.

What we like: This product earns a gold star for its ability to foster teamwork. Without the hassle of back-and-forth emails, you can collaborate with your team (or present your plan to stakeholders).

5. BluHorn

BluHorn works with Nielsen and Comscore to give users immediate access to data-rich insights while promising simple media planning and buying. Post-buy, a vendor database, and data filters are just a few of the tool’s many practical features.

We appreciate BluHorn’s integration capabilities. Connect with Comscore and Nielsen for simple planning, Facebook and Google Analytics for enhanced tracking, and programmatic for simple digital purchasing. The cherry on top is that BluHorn works with Amazon AWS as well.

How to Create a Great Ad Campaign.

When it comes to creating a great ad campaign, there are several factors you need to take into consideration. In order to make sure your ads are effective and appealing, you should choose the right target audience, design your ads in an attention-grabbing way, and monitor your results regularly.

How to Design Your Ads

To create effective ads, you’ll need to use a variety of creative techniques. You can start by using eye-catching color schemes and fonts for your headlines and text, and then using images that will show off the product or service you’re advertising. You can also use fun facts about the product or service in your ads – for example, showing people how easy it is to find the product or explaining how it works – in order touristic help persuade potential customers.

How to Prepare Your Ads

Once you’ve designed your ads and created a compelling story for them, it’s important to prepare them properly. This includes ensuring that your target audience is correctly described in your ad (for example, as “young people who want their money’s worth”), ensuring that all relevant information is included onscreen (for example, including contact information for customer service), and ensuring that anyCaptions or Animations are appropriate for the type of advertisement you’re running (for example, cartoons).

How to Monitor Your Ads

Monitoring your ad campaigns is essential in order to keep track of how well they are performing and make necessary changes accordingly – for example, increasing the number of target audiences being reached or decreasing the amount of time between advertisements so that users have more time to interact with them before engaging with another piece of content.

How to Generate Traffic to Your Ads.

In order to generate traffic to your ad, you need to create high-quality ads. You can use a variety of strategies, such as using keyword research or creating targeted ads that are relevant to your audience. You can also optimize your ads for performance, including choosing the rightTargeting campaign and targeting specific words and phrases in your ad.

How to Optimize Your Ads

If you want more people to see your ad, you need to optimize it for display on screens across devices. You can do this by adjusting the dimensions of your ad, adding text color and style, and putting images into your ad. Additionally, make sure that the fonts and colors used in your ads areappropriate for the device or operating system on which it is displayed.

How to Get More Engagement from Your Ads

Make sure that users see your ads when they visit websites or other online destinations. Use Google Analytics or other tracking tools to measure how many people browse through your website before hitting any buttons or clicking on any links within it. As well, track user engagement data such as clicks on banners and social media posts associated with your Ad campaign. By understanding these engagement metrics, you can optimize your ads for better performance.

Tips for Managing and Optimizing Your Ads.

To optimize your ads for online and print versions of your website, you’ll first need to determine which formats are most popular. Try to use the same ad campaign in all platforms, and make sure to test different ad campaigns on different devices before settling on a final plan. Additionally, consider using split testing to measure the effectiveness of your ads on different platforms.

How to Optimize Your Ads for Social Media

When it comes to social media, there are many ways to optimization your content and ads. One popular way is to use shares buttons, which allow you to share your content with a target audience through social media sites like Facebook, Twitter, and LinkedIn. You can also try using hashtags or other keywords associated with your topic in order to reach a wider group of people. Finally, be sure to monitor social media sites regularly for updates about new campaigns and products that may be helpful for your website or advertising efforts.

How to Optimize Your Ads for Other Platforms

If you want to run an effective online or print ad campaign on other platforms such as video or mobile phones, you’ll first need to determine which ones are more popular those traditional websites and print magazines. Then, you can start testing different ad campaigns on different devices and platforms in order find the one that works best for your target audience and business goals.splitting up an entire ad campaign into multiple executions can help reduce costs while still reaching a large audience- something that’s especially important when tryingto compete against larger businesses who have deeper pockets available for marketing investments.


Creating a great ad campaign can help you generate traffic to your ads, get more engagement from your ads, and manage and optimize your ads to perfection. With the right planning and optimization techniques, you can achieve success in building a successful online or print business.

Leave a Reply

Your email address will not be published.