Best Email Marketing App: MailChimp is a top alternative to Constant Contact, thanks to its strong marketing automation tools and ability to create complex workflows. The features that MailChimp makes the best email marketing app include:
Boost your sales. Reach more people with powerful email marketing tools. Use the form builder to create beautiful and effective subscription forms, popups and custom landing pages. Create awesome signup forms that convert more visitors into subscribers. Create unlimited subscriber lists and segments to send only relevant emails based on the user’s behavior and interests. Choose from HD email templates, created for any type of business so you can look professional from the start. Get advanced reporting and actionable insights to take your email campaigns to the next level.
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
HubSpot Email Marketing – All-in-one Email Marketing Automation Software
HubSpot has an email marketing tool that comes along with Inbound marketing & CRM features. The interesting part is that both email and CRM tools have forever free plans. Having both CRM and Email Marketing together allows you to fully personalize your emails, see how each individual contact is interacting with them, and personalize other marketing activities accordingly.HubSpot Email MarketingHubSpot Email EditorHubSpot Email MarketingHubSpot Email MarketingHubSpot Email EditorHubSpot Email MarketingHubSpot Email Marketing
Best Features: HubSpot Email Marketing stands out as being easy-to-use and mobile-optimized. You can create beautiful emails using a dozen templates or just drag-and-drop to customize. Not just that, you can schedule your emails up to one year in advance.
Every email you send is optimized for different device types. You can easily test your message to see what it’ll look like on any popular email app.
One more cool feature: HubSpot Email Marketing helps you get every detail right, from timing your messages to send at the right moment based on every recipients’ timezone, to giving you helpful suggestions on how to adhere to the latest best practices while crafting your email.
Integrations: HubSpot has integrations for all of their free tools including email marketing. If you’re looking to create multi-step workflows, Automate.io lets you connect HubSpot to 100+ other apps. It’s a certified HubSpot Partner, that lets you sync data and run workflows to automate your tasks.
Pricing: HubSpot’s Email Marketing tool starts with a free plan that comes with up to 2000 email sends per month. The next plans start at $50 along with the HubSpot’s Marketing Hub Starter pack.
Best Suited For: Existing customers of HubSpot’s Inbound marketing software should definitely think about trying out their in-built email marketing features too. Also, for businesses looking for a single platform for Email, CRM & Customer Sevice, this is a must-try option.
ActiveCampaign – Marketing Automation Platform with Robust A/B TestingActiveCampaign-split-testActiveCampaign-OpenReads-Report-Exampleactivecampaign dashboardActiveCampaign-split-testActiveCampaign-OpenReads-Report-Exampleactivecampaign dashboardActiveCampaign-split-test
In the past couple of years, marketing automation trends have shown that they’re here to stay and ActiveCampaign isn’t just an email marketing app — it’s more of an end-to-end marketing automation tool that comes jam-packed with features.
If you sign up for the “Plus” plan, for instance, you get access to ActiveCampaign’s CRM software (complete with sales automation, contact, and lead scoring), etc.
Since we’re focusing on email marketing software in this article, though, we’ll be evaluating ActiveCampaign based on its email marketing features, not on how it stacks up as a CRM or sales tool.
- List segmentation
- Robust A/B testing
When it comes to list segmentation, ActiveCampaign allows you to segment your subscribers using both lists and tags.
Both systems come with their own pros and cons — so it’s great that ActiveCampaign lets you decide which best suits your needs.
Next, ActiveCampaign also comes with a top-notch A/B testing feature.
With ActiveCampaign’s A/B testing, you can:
- Choose when you want to determine a winner (during your test, or after your test has concluded).
- Decide on the split of traffic between different variants.
- Decide how the winning message is determined (best click rate or best open rate).
Best of all, ActiveCampaign even comes with a function that allows you to test the ENTIRE automation workflow.
Predictive Content: ActiveCampaign has already proven to be the email marketing software with the most robust A/B testing. It’s gone a step beyond A/B testing using the NLP (currently in beta) to predict which version of content a user is most likely to click on in an email.
All in all, this is the app to beat when it comes to A/B testing.
Pricing: No Free Plan. Plans start from $15 per month.
Integrations: You can connect ActiveCampaign to 100+ apps like Facebook Lead Ads, Salesforce, Unbounce, PayPal, Calendly, etc. using connector apps like Automate.io.
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.