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Best Apps for Designing Social Media Posts

Here you’ll find the best apps for designing your social media posts if you’re looking to design social media posts. Here you’ll find everything from tools to software that can help you share your content out across social media platforms. And while this list is focused on Twitter, Pinterest, Tumblr, and Facebook, it should be useful for any social network or blogging platform.

With the rise in popularity of social media over the last few years, more and more people are building their brands around it. This means that there is a greater need for people who have a good understanding of Social Media Networks at their disposal. But, with social media being so dynamic and ever-changing, your grasp on the art of social media posting might be a bit shaky at best. If you’ve been wondering how to create a social media post that will get noticed by readers, have gotten stuck somewhere along the way, or just feel that you wish you had better tools to help design posts, then design apps for making posts may just be what you’re looking for. I am going to suggest two of my favorite apps.

Canva is a powerful, but still simple to use, template-based graphics design app. There are hundreds of thousands of templates, graphics, and photos you can use as part of the free plan (that goes up to millions of assets with a Canva Pro subscription). 

When you open Canva, you’re presented with dozens of possible templates for everything from posters to Instagram Posts. It’s a lot to navigate, but there’s great search built in. Just click the search bar in the top right of the screen and look for something like “birthday instagram stories” to see more specific options. (I got 160 suggested templates just for that.)

Once you’ve found a template to work from, the drag-and-drop editor makes it simple to add your own resources. Just click Uploads then Upload Media in the left sidebar, add any images or brand elements, and you can drop them straight into the editor. One tip: right-click on any element and click Send Back or Send Forward if you want to move it behind things like the text (which you can double-click on to edit) or the image frame. 

Like Google Docs, Canva enables you to share and collaborate with others, so if you want a second set of eyes on your design, click the Share button in the toolbar and then add an email address. 

When you’re done, click Download to save your post for, well, posting. If you’ve accidentally included any premium assets, you’ll have the option to pay to remove their watermarks (normally at about $1 per asset). It’s a handy option if you only occasionally use Canva. If this happens a lot, you can subscribe to Canva Pro for $12.95/month (or at least check out the 30-day free trial). Pro has heaps of extra designs, and some nice features, like automatic resizing, a social media scheduler, and the ability to upload your “brand kit,” so you can easily add your logo, brand colors, and font to your designs. 

Canva Price: Free for 250,000+ templates and 5GB storage; from $12.95/month for Canva Pro, which offers unlimited storage, millions of assets, and more

Desygner

This social media post creator is amazing for those without any experience in graphic design. (Not only can you create social media graphics, you can also use Desygner to create content like presentations or flyers.) If you prefer to work on on the go rather than on your desktop, Desygner’s mobile app is perfect for you. It allows you to create amazing social media graphics from your device without sacrificing the quality or design.

Pablo

Developed by the social sharing app Buffer, Pablo gives marketers the tools necessary to engage an audience. Create images to share immediately, or schedule them to post any time.

The tool boasts a wide selection of royalty-free images, and you can also upload your own. A text editor lets you overlay your messages or company logo.

With layouts optimized for Pinterest, Facebook, Twitter, and Instagram, Pablo can start working for you right now.

Boomerang

Instagram’s Boomerang app takes a series of photos and creates a GIF-like image. However, there’s one subtle but super important difference between Boomerang and a GIF. A GIF loops a video over and over again. Whereas a Boomerang, plays a video forward, and then backward, and then loops that continuously.

 Chant

Create short promo videos and tutorials on your phone in a couple of minutes.

There are many templates to choose from and the app allows you to filter templates by purpose, such as building brand awareness, increasing sales, engaging users, or attracting new customers.

You can also sort templates by your industry such as service, business, beauty or fashion. The options available will help you mix things up and allow you to create dynamic content.

Chant is currently available on the App Store and offers monthly and annual subscription options.

SNAPPA: Quick and Easy Graphic Design Software

Snappa is fun because of its simplicity. It’s true to its “quick and easy” promise and has an interface that’s similar to Canva.

Snappa offers a decent selection of social media templates for:

  • Facebook
  • YouTube
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest
  • Blogs
  • Email

The program also includes image templates for thumbnails, cover photos, ads, or custom dimensions.

Snappa’s free plan offers only a taste of its product. It gives one user up to 5 downloads per month with limited templates.

The premium plans range from $10 – $20 a month when paid annually or $15 – $30 a month when paid monthly.

Snappa lets you download your artwork to a web-optimized JPG, high-res PNG, Retina JPG, or Retina PNG. You’ll also find options for integrating with Facebook, Twitter, or the Buffer scheduling app.

Adobe Spark (Web, iOS, Android)

Adobe is the biggest name in graphic design, so it’s no surprise they have an app designed for making social media and web graphics. Adobe Spark (or Adobe Spark Post on mobile for the tools you want) isn’t as well known as Photoshop or Illustrator, but it’s better for most people. And it’s free to get started. 

As I write this, Spark claims to have more than 34,000 templates for you to work from. A good chunk of them are Premium templates, only available to subscribers, but there are still thousands available for free. (To me, it looks like it’s a roughly 50/50 split between free and Premium). 

Search isn’t as good with Spark as it is with Canva. The simplest way to get started is to select the kind of post you want to make from the home screen, then use the Templates search in the left sidebar to find the one you want, rather than to just search everything from the home screen. You can also create your own design using the IconsDesign Assets, and Backgrounds tabs in the sidebar, and, of course, adding your own photos (or pulling them from Pixabay) and text with the appropriate tools. 

One great feature of Spark is how easy it is to resize and reformat your posts for different social media platforms. In the right sidebar, click Resize, and then select the different post style or design. Spark will then make a best guess at reformatting everything to fit. It normally does a pretty good job, and it should only take you a few seconds with the admittedly lovely-to-work-with editor to fix any quirks. 

Spark is an excellent standalone editor, but it’s hard to overlook its integration with the rest of Adobe’s Creative Suite. If you plan to scale your business to the point where you need to use (and pay for) Adobe’s more powerful tools, Spark is the way to go. You can create libraries (in the Libraries tab of the sidebar) that are available across all your Adobe apps, pull in photos from Lightroom, and use Adobe Stock images. 

Beyond the Post (graphic) design type, Spark also provides two other project types: Pages and Videos (available as separate apps on iOS). With Pages, you can build a simple, sleek web page that you can then share via a direct link. Videos is just what it sounds like: a basic video editing app that works as smoothly as Spark’s graphic design tool. You can even start with a template that will help guide you through ideal video structures for presentations, ads, and more.

The main downside of Spark’s free plan is that Adobe adds a logo to the bottom corner of your design. If you click on this logo, it will say Remove Once, but, after lots of testing, the logo appears to be removable in all designs—you’ll just have to deal with that upgrade pop-up each time.

Adobe Spark Price: Free for basic features; from $9.99/mo for premium features, such as logo upload and placement, branded templates and tools. (These premium features also come with an Adobe Creative Cloud subscription, starting with the $19.99/mo plan.)

Pablo

When it comes to your social media presence, people want to see more than just self-promotion. Sharing a graphic with a cool quote can be a great way to drive engagement. The best thing about Pablo—along with its 600,000+ images—is that you can try it out without making an account, meaning you can create tons of free online graphics.

Conclusion

Designing social media posts can be a daunting task, and of course, there are lots of tools and apps you can use. However, there’s a lot you can do on free apps like WordPress to help streamline the process. Whether you want to quickly find inspiration for your next social media post or need to keep your social media feed looking completely uniform, these tools are definitely worth the download.

I don’t know about you, but I always get bored when I’m trying to write my own articles and columns. For instance, writing a short little article is boring because it’s just me. So I need something that will allow me to create my own text with some help from words or images. There are loads of great apps out there for designing social media posts but the most popular ones tend to be about text-heavy paragraphs and visuals like pictures and infographics. But what if we want something in between?

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