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Best Apps for Social Media Analytics

This list of the best apps for social media analytics clearly organizes all the top tools for people who want to track their brand’s social media presence. All the tools on this list offer a free trial or free version, so you won’t end up spending hundreds of dollars before you know if they’re right for your project.

Easily familiarize yourself with the best apps to help you analyze and strategize your social media campaigns. This infographic lists the top 13 social media analytic tools in an easy-to-use list format, listing their stats and a description of each tool.

Sprout Social

The need for cross-channel social media analytics makes Sprout Social an easy choice for No. 1 on our list.

Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered.

Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location.

Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Or take it a step further with Premium Analytics and create your own custom report, tailored to your organization’s KPIs.

Sprout comes complete with both templated and customizable reporting options, meaning you have multiple ways to not only gather essential social metrics, but truly understand what they mean and present them to others including only the metrics you care about most and reducing the noise.

Sprout instagram hashtag report

From tags to trends and everything in between, Sprout puts powerful analytics at your fingertips. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry.University of North Dakota head shot The analytics other tools had just didn’t have the power. We needed the best analytics we could get. Layne Pfliiger
Social Media Manager

But that’s only scratching the surface.

Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.

No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user-friendly way to discover and display social insights.

Sprout listening report

 HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

Meltwater

Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.

This social media analytics tool can also help you connect with influencers and quantify your PR impact. 

One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.

Meltwater - social media analysis tools

And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.

Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy. 

Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.

Price: Contact Meltwater for pricing.

Reputology

A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.

reputology - social media analysis tools

This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard. 

Pro: You can respond to the reviews straight from your dashboard without having to visit every review source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion. 

Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites.

Price: $180 – $2500 per month.

NetBase Quid

Want to know how people feel about your brand? Try NetBase Quid.

NetBase provides social analytics for brands.

Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.

Top Social Media Analytics Tools - Netbase Quid

The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.

It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics. 

Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.

Con: Netbase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.

Price: Contact NetBase for a demo.

 TapInfluence

The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.

Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.

In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

TapInfluence provides eye-opening insights regarding an influencer's reach and engagement rate

Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.

 BuzzSumo

Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.

If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.

BuzzSumo's analytics examine top-performing content for specific keywords

Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.

 Snaplytics

The popularity of ephemeral content on social media speaks for itself.

Snaplytics focuses solely on analytics for Snapchat and Instagram Stories. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.

Snapalytics focuses its social media analysis on Instagram and Snapchat Stories

The need to optimize story-based content is something that modern brands should overlook at their own peril.

Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.

Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.

 quintly

Do you want to know how your brand stacks up against competitors on social media?

Then quintly might just be right for you. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.

quintly - social media analytics

Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.

Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.

Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts. 

Price: Starts at €300 per month.

Rival IQ

Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.

Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.

Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.

Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. 

Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.

Price: $199 – $499 USD per month.

Conclusion

Whether you are new to social media analytics or an experienced user, the Best Apps for Social Media Analytics eBook will quickly become your bible for managing, analyzing and measuring your social media programs.

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