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Amidst global fast-food chains, Jollibee emerges as a remarkable success story, capturing the hearts and taste buds of millions. With over 1,400 stores worldwide and a soaring market capitalization of over $5 billion, Jollibee’s marketing strategies have not only propelled it to prominence but also offered valuable insights into effective brand promotion. The journey of…

Are you curious about how businesses harness the power of data to make informed marketing decisions? In the dynamic world of marketing, quantitative research is a cornerstone of data-driven strategies. By leveraging statistical methods, it enables businesses to gain deep insights into consumer behavior, preferences, and market trends. In this article, we’ll explore some captivating…