Automating your social media strategy is essential for any business. Whether you’re running a small business or have a big website, automating your social media will save you time and hassle. You can use tools from pros to get started, but there are a few things to keep in mind before you go. Here are the Best Automation Tools for Social Media, benefits of social media automation and best free social media automation tools.

What Is Social Media Automation?

Utilizing automated tools to improve social interactions is known as social media automation. This can involve pre-planning social media updates or reposting well-liked content. The amount of time needed to maintain and expand brand accounts is decreased by automating social media publication, engagement, and management. As a result, time and resources could be dedicated to fulfilling strategic objectives and other budgetary categories for marketing.

Benefits Of Social Media Automation

The following are the main advantages that social media automation can offer:

  • reduction in the amount of time needed to plan and write social media posts
  • increased data collection for analytical reporting and decision-making decreased customer service response time
  • improved brand recognition and engagement

Best Automation Tools for Social Media

Best Automation Tools for Social Media


A social media analytics and automation tool for businesses, including small, medium-sized, and even large ones, is called SocialPilot. You can anticipate using a ton of features with this social media automation tool, including social media scheduling, calendar management, client management, and more.

Furthermore, SocialPilot can meet your needs regardless of the social media platform you are using. In light of this, you can simultaneously integrate SocialPilot with social media sites like LinkedIn, Facebook, Pinterest, Twitter, YouTube, Instagram (Direct Publishing), and TikTok.


A well-known all-in-one social media management tool called ContentStudio provides analytics, a social inbox, content planning, social media scheduling, content automation, and content discovery.

Additionally, you can use the Content Planner feature of ContentStudio to schedule, organize, and control where and when content is shared or published.

A social media content calendar is offered by ContentStudio, which makes it simple to view, accept, reject, and edit posts. This lessens the possibility of sending out content that is inaccurate or contains errors. Additionally, team members can easily work together. For instance, your social media manager, designer, and copywriter can all offer ideas, add images, and immediately produce captions.

By SocialPilot, ShareIt

Ever get stuck trying to decide what to post next? Does your team need a break, or is the designer on vacation? ShareIt is now looking out for you. It is a free content curation tool from SocialPilot that will keep adding the best-curated articles to your queue.

The procedure is simple to follow. All you have to do is type in a keyword that relates to your niche. And presto! You receive a carefully curated list of articles and influencer profiles.

These can be immediately shared on Facebook, Twitter, and LinkedIn. Additionally, if you already have a SocialPilot account, you can post from the “Share with SocialPilot” button to all of your linked accounts.

Best Automation Tools for Social Media


A well-liked social media automation tool for marketers is Hootsuite. It is compatible with a wide range of social media platforms thanks to its powerful features. Due to the complicated features and wide price range, it primarily targets large businesses and large-sized agencies.

Additionally, Hootsuite’s social media streams let you keep an eye on several social media sites at once. And yes, with its real-time updates, you can use it to keep an eye on all of your brands.


If you want to better understand your content marketing strategies, BuzzSumo is a vital social media search tool. Use BuzzSumo to find some of the trending keywords in your industry instead of wasting time speculating on the content topics.

Because it can offer in-depth insights into what your competitors are doing, BuzzSumo has developed over time into a well-liked social media marketing tool.

By typing a keyword or domain name into the search bar, BuzzSumo will assist you in finding the most popular content, which will help you become a savvy content marketer and stay one step ahead of your rivals.

Sprout Social

Another social media engagement tool you can use to master social media marketing is Sprout Social. Users of Sprout Social can plan tasks and assign them to group members. Additionally, using this tool makes it easier to run advertisements on specific social media networks.

You can schedule your posts or campaigns with the tool, which also offers analytics and social listening capabilities. What else? Small and large businesses of all sizes are served by Sprout Social.


One of the well-known social media marketing automation tools with scheduling capabilities is Buffer. Users of LinkedIn, Twitter, Instagram, and Facebook will find this tool useful. The Pinterest feature is available to customers who have the pro package as well. People with lower packages, however, will only be able to connect a small number of social media accounts.

As a new user, you can decide whether to use Buffer’s default scheduling options or modify your automation to suit your requirements. Users of this social media automation tool are automatically given four slots per day. Depending on how many campaigns you need to post each day, you can choose to either delete or add slots.


CoSchedule’s main objective is to increase efficiency for both solopreneurs and marketing businesses. When you click “publish” for each post, this social media automation tool that is integrated with WordPress helps push content to your preferred social media account.

The best feature of all is that CoSchedule provides users with a “Top Content Report,” which provides users with information about the social engagement of the social media campaigns you send out. For content marketers who are interested in how their marketing campaigns are performing and want to make adjustments as needed, this feature is helpful.

Best Automation Tools for Social Media

For content marketers, is a social network and content curation tool. With a free plan available to users, it is also among the best free social media automation tools. You can create specific topics with, share your thoughts, and get in touch with people who share your interests.

Users can curate content from any other source using the content director. With just a click of a button, you can also share your idea on all of your favorite social media platforms.

Users of this social media automation tool can also use keywords to come up with ideas. As a result, will help content marketers stay current and always be aware of what to share with their audiences.


Sendible is yet another excellent tool for managing and automating social media channels. Sendible not only enables one-by-one campaign scheduling across various social media accounts, but also lets you control the distribution of your campaigns directly from your dashboard.

The ability to create content and schedule it for a week, a month, or however long you need is its best feature. Furthermore, you can use features like emoji, attachments, and more to adapt your content to various social media platforms.


Meetedgar is distinct from other market-available social media automation tools. With its posting feature, it provides better service and aids in specifically scheduling content.

When you schedule a post in Meetedgar, you have the option to save it in the library for later use. On social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn, this tool supports and helps you.

Best Free Social Media Automation Tools

Best Automation Tools for Social Media
  1. SocialBee

  You can plan and schedule content for a variety of different platforms using SocialBee, a social media scheduling tool.

The tool’s user-friendly category-based scheduling system makes it simple to manage social media campaigns at scale.

To keep you on track with your content, you can give each post a specific category when you schedule it. You can pause posts from specific categories at any time, make bulk edits, re-queue posts, and more using the scheduler tool.

  1. Agorapulse

Agorapulse is a comprehensive social media management tool that works well for scheduling posts, monitoring activity, and reporting.

It includes a wide variety of tools, such as:

  • Manage all of your direct messages and comments from various platforms in a single, user-friendly inbox with social media.
  • Schedule and plan content using a social media publishing tool. Share all of your social media content from a single, well-organized dashboard.
  • A tool for monitoring social media Monitor what people are saying about your brand on social media by measuring brand sentiment.
  • A tool for reporting on social media Generate thorough reports with ease. Optimize your campaigns by analyzing your metrics.
  1. Missinglettr

A social media platform called Missinglettr has sophisticated drip campaign features. The program is made to recognize when you’ve posted something to your preferred medium, whether it’s a blog or even a YouTube video.

The data will then be gathered by the tool and displayed in an easy-to-use dashboard that can be used to create social media drip campaigns that are automated.

For bloggers and website owners who want to promote their posts on social media but don’t have the time to dedicate to a comprehensive marketing campaign, this tool is the ideal option.

Along with the drip features, MissingLettr also has a curate feature that can assist in automating some aspects of the post creation process by sourcing blogs, videos, and other media from other websites.

  1. PromoRepublic

PromoRepublic is a social media automation tool made to assist businesses in simultaneously managing hundreds to thousands of social media pages. For various business sizes, from small businesses to mid-sized agencies and enterprises, they provide three different solutions.

Numerous automation features in PromoRepublic can lighten the workload for social media marketing teams, including:

  • High-performing content auto-reposted: If one of your posts did particularly well, you can use PromoRepublic to auto-repost it at a later time to boost engagement.
  • workflows for approving content – You can set up automated workflows if you work with a variety of brands and agencies to make sure that everyone is satisfied with the content before it is published.
  • intelligent automated posting
  1. Sendible

An extensive, unified dashboard for managing and automating all of your social media accounts is offered by the social media tool Sendible. It’s a one-stop shop that will assist you in managing everything from scheduling and posting to tracking, monitoring, and analytics for your brand.

Sendible offers a variety of fantastic automation features that can make your team’s social media work more effective and efficient.

You can set up automatic approval procedures for social media posts with Sendible, ensuring that nothing is published before it has been reviewed by the appropriate individuals. Additionally, Sendible has a bulk scheduling feature that makes it simple to schedule large amounts of content and lessens the workload for social media managers.


Automating your social media strategy can help you achieve greater success in promoting and marketing your products. By choosing the right social media platform and setting up a campaign that is well-planned, you can increase sales and reach a larger audience. Additionally, using online tools to improve website design and grow your following are great ways to optimize your social media strategy. Finally, using social media polls or surveys can help you gauge customer feedback and make necessary adjustments to your marketing plan.

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