Email remains one of the best ways to connect with your audience. And if you want to know how to do it well, you should follow the experts. We asked a few Forbes Agency Council members which blogs they visit regularly to stay on top of email marketing trends and best practices. Here are their recommendations.
Email marketing is a great way to reach your customers right in their own inbox. But if you’re new to email marketing, where do you start? It’s about more than just growing your list, it’s about engaging with the people who opt-in. People want relevant information that is useful and entertaining. If you can provide that, you will turn your email subscribers into loyal customers. Here are 10 great blogs to get started on learning about email marketing strategies and developing your audience.
MailChimp is the market leader in email marketing. The team at MailChimp has been pretty successful in advising numerous brands across the world regarding the cheapest and best forms of marketing.
Aside from their very successful ESP, they are also running a blog. They believe that providing marketers with both the right tools and the right knowledge leads directly to marketing success.
They post regularly, so you can find out a lot in a short time period. A specialty of theirs is tips and advices on using tools and automating your emails marketing sector.
A very popular email marketing blog, Campaign Monitor is also a software development brand. They mainly dabble in selling email marketing strategies and solutions to marketers and brand managers. In addition to their services, they run an excellent blog. It should definitely be on your reading list, mainly due to its vast array of useful content.
Campaign Monitor specializes in tips and tricks related to writing. The knowledge that you acquire from their blog and getting quality writing done from online writing services like Essayassistant and Superior Papers can really do wonders to your marketing plans.
After all, marketing campaign is the backbone of your overall marketing strategy and you need expert writers for your research papers, product descriptions, emails, and much more.
ActionRocket is a creative email design agency and their blog, Email Design Review, is full of email design expertise. Their blog is a great place to go for examples of creative email design or an overview of current design trends to incorporate into your own emails.
You’ll find tips on accessible designs, how design fits into your marketing strategy and the entire email user experience. Each month, for example, they round up some of the best designs that landed in their inbox — so you can see firsthand what brands are doing well, and which elements matter the most to incorporate into your own designs.
If you’re interested in email accessibility, be sure to check out ActionRocket’s Email for All content.
Formerly known as Email Monks, Uplers is a full-service email marketing agency that has the advantage of working with hundreds of different companies across a variety of industries, so you can count on their expertise and experience.
Their blog focuses primarily on design and user experience and can provide tons of inspiration for upcoming campaigns, whether that’s thinking about the right fonts to use, making sure you’re not sacrificing loading speed while coding, or the art of putting together the right email sequence.
Founded in 2008, MailBakery specializes in custom email newsletter templates, so it’s no surprise that their blog is full of fantastic design and coding advice for resilient, use-anytime email campaigns that work across industries and company sizes. They’re a great resource for general best practices, do’s and don’ts, and email design tips to help you build better emails.
Sender is another amazing email service provider that offers a free plan to start with for businesses and entrepreneurs.
They make the claim of being the Mailchimp alternative for businesses that prioritize ease of use.
Their blog features everything you need to know about email. They have tips and tricks to leverage email marketing and improve conversions. Sender blog has email marketing best practices, free templates for newsletters, design examples, and much more. As an entrepreneur, you can quickly head to Sender to take some notes on sending out a welcome email or an abandoned cart email for example.
Pure360 is a comprehensive marketing technology solutions provider launched in 2001 in the UK. They believe in going the extra mile to help businesses, which is why they don’t stop at just providing the tech, but they also provide best practices and strategies in the entire email marketing industry. In their blog, they cover a wide variety of topics, not just email marketing but also marketing in general. They have email ideas, engagement strategies, how-to guides on using email marketing software, tips and tricks on leveraging marketing tools, writing content that connects, and many more. They also cover common issues faced by entrepreneurs in their marketing efforts, and solutions to overcome the same.
Rejoiner is an email marketing solutions provider that initially specialized in abandoned cart emails. They started off in the year 2011 by actually looking for a solution for the pressing problem they faced with cart abandonment in eCommerce and that is how they ended up being the solution for it. Founded by Mike Arsenault, the Rejoiner team is best known for their data-driven approach to providing theoretical as well as practical solutions in email marketing and they have an array of resources for marketers to learn from including practical guides, tutorials, case studies, tips and tricks, and even photos.
SalesHandy is primarily a sales communication and analytics tool that was founded with the basic intention of improving the productivity of sales teams around the world. Co-owned by Piyush Patel and Dhruv Patel, SalesHandy has a very insightful blog and resources section where they cover many email marketing topics, ranging from new generation strategies to induce purchases, common email marketing strategies as well as unique strategies to take advantage of specific features on emails, such as the subject line and the CC or BCC. They also cover the latest news, product launches, and comparisons relevant to email marketing.
Stripo is an all-in-one email design platform. They enable clients to build emails of any complexity really fast. 700 ready-to-use templates, ability to save and reuse email modules across multiple campaigns. Integrated with 50 ESPs/CRMs which lets you push your emails to your marketing automation system with just 1 click. A number of embedded micro-tools give you everything you need for email production, from photo editors to banner generators, from timers to interactivity. Stripo is one of the first to implement the AMP4Email technology.
Stripo’s email marketing blog will help you build highly effective emails easily. They share the latest in email design to help you get inspired by the most successful campaigns!
eFocus is a specialized email marketing agency that helps eCommerce companies and pharmaceutical companies in particular take their email marketing programs to the next level. It was founded in the year 2012, by Kate Barrett – an expert in email marketing and author of the book “E-telligence – Email Marketing Isn’t Dead, The Way You’re Using it is”.
Through their blog, they seek to help every marketer starting from beginners to intermediates to even advanced users, keep up to date with the world of email marketing, and also find inspiration to get their ideas flowing. Apart from articles, they also have many other resources including reviews, case studies, podcasts, and videos to help marketing teams everywhere.
Constant Contact is another popular online marketing platform that focuses on helping small business owners simplify marketing tasks so they can sell more online.
Their story started from an attic when its founders envisioned creating an online marketing tool that would help small business owners be in the same playing field as those companies that are more established in the industry.
Their Constant Contact blog speaks for that mission. It is where they provide step-by-step marketing advice to help small businesses and nonprofits do more in their business.
HubSpot is a US-based marketer and developer of software products for inbound marketing, customer service and sales. “We’re Built for Email,” their brand’s tagline reads.
We included them in the list because Hubspot’s blog is a trustworthy source of information. You can read about email marketing best practices and stay up to date on all kinds of topics related to services, sales, and marketing.
EmailonAcid is an email testing platform which lets you test your email on over 70 email clients and devices, thus making sure your template will look great to all your recipients. The brand maintains a great blog with fresh content uploaded every few days.
You will find topics on email marketing and email development, as well as industry news. All blog posts by EmailonAcid are quite useful in improving and adjusting your own email marketing strategy, so this is definitely one of the email marketing blogs you should follow.
Even before Mailjet became one of our sister brands, we’ve loved reading their advice geared toward small businesses and marketing teams-of-one looking to learn more about email marketing.
Each blog post is organized with a clear table of contents, making it easy to quickly scan for exactly the information you’re looking for across categories like design, automation, deliverability, transactional emails, and more. Mailjet’s blog is a great place for digital marketers to expand their knowledge and gain some email marketing expertise.
Email marketing is one of the best ways to generate leads and engage your subscribers. You’re emailing people who have already indicated interest in your products or services, making them a qualified lead.