We’ve compiled a list of the best books to read if you work in email marketing or aspire to do so. We have books on the fundamentals of email marketing, books on more advanced topics, and books that provide an overview of everything email.
Many business owners and marketers understand the importance of email get the results they want. There are several great books that teach you how to build a sizable list, write catchy subject lines, and test your campaigns. In this article, we will share the best email marketing books that can help you improve your skills.
E-Mail Marketing For Dummies by John Arnold
Market your goods and services without being a spammer
First things first! If you are a beginner, this is definitely the book to start with. It is not as advanced as others, but this book will give you a general understanding of the components of email marketing, its key methods, and the tech behind email delivery.
Don’t be in a hurry to scroll down yet if you are an experienced email marketer – repetition is the foundation of learning, and it’s never a bad idea to brush up on your knowledge of cornerstone methodologies of email marketing.
Email Marketing Mastery by Tom Corson-Knowles
The Step-By-Step System for Building an Email List of Raving Fans Who Buy From You and Share Your Message
This is another great book that covers the basics of email marketing, and just as the one before, it is a great choice for beginners. Through this book, you won’t just understand how email marketing works, you’ll also learn how to analyze whether it’s a great time and place to implement email marketing campaigns in your company – the book offers a practical checklist of 8 factors to consider before setting up email campaigns.
This book shows you how to launch your email marketing campaigns and overcome various technical difficulties. From building your very first email list and engaging subscribers to traffic and revenue generating email marketing campaigns – this book has it all.
With a case study that is available in addition to previously mentioned 8 factors, email marketing beginners can use this book to learn how to set up autoresponders and get the most out of them.
In short: A book with actual practical advice perfect for beginners. With a 5-star rating and multiple positive reviews, it’s a must-read for experienced email marketers as well.
Buy: Amazon – $4.99 (Kindle), Free (Audible), Barnes & Noble – $14.99 (Paperback)
Ultimate Guide to Email Marketing for Business by Susan Gunelius
The two previous books are perfect for specialists taking their first steps in email marketing, but this one by Susan Gunelius is a great choice for small business owners and solo entrepreneurs. If you run a small business, offline or online, this is your key to learning all the basics – from email list building to revenue generation by using email marketing techniques.
This is a practical book and you will learn how to start with such simple yet effective techniques as “freebie magnets,” simple conversion funnels, basic list segmentation, targeting methods and more. If you want to deliver the right message to the right person, this book is the one you need to read first.
The second part of the book covers email list analysis, key metrics to keep your eyes on, proper usage of personalization, and even basic automation mechanisms.
In short: Book for small business owners and entrepreneurs covering all the practical basics and topics like conversion funnels, segmentation, personalization, automation, key metrics and more.
Buy: iBooks – $21.99, Amazon – $13.19 (Kindle), $14.57 (Paperback), Book Depository – €15.64 (Paperback), Barnes & Noble – $19.79 (Paperback)
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts by Chad White
Amazon reviews say that Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts is ‘an essential item on every email marketers bookshelf’. With a name like that, I bet it is!
Does the book live up to the expectations it sets with a promising funky title? After all, the bar is set high. With this one, it’s almost guaranteed that you’ll enjoy your time reading Chad White’s creation. He really put a lot of thought into creating a comprehensive and accessible guide into email marketing. Yeehaw, Chad!
The book comprises three major parts, each of which tells the reader about one of the key cornerstones of email marketing: the first section contains email marketing rules, the second offers an insight into the successful email marketing strategy and the last one discusses the future of email marketing. Still not sold?
Email Marketing Rules is packed with useful, practical information and handy extras such as checklists, frameworks and study cases. The first chapter of the book outlines the difference between good email marketing and great email marketing, with examples, so you could become the best of the best.
The New Email Revolution by Robert W. Bly
If you aren’t a complete stranger to marketing, chances are, you already know who Robert W. Bly is. He is the author of numerous publications on the industry’s most avant-garde platforms such as Entrepreneur as well as a series of successful self-development books. He’s been helping business owners to prosper since 1982 when he published his first guide. Robert W. Bly mostly centres his works around content marketing and copywriting as opposed to a lot of other authors on this list who focus their works on explaining pure marketing strategies. However, this is exactly what earned The New Email Revolution a place on this top 5 must-reads for email marketing.
A lot of other books focus on how to build a mailing list and how to segment it effectively. It almost seems like for a lot of handbooks on email marketing the ‘how’ is more important than ‘what’. Fortunately, it’s not the case with The New Email Revolution. The book extends way beyond the usual overused templates for email marketing campaigns and teaches you how to craft a powerful copy yourself.
In one of the sections of The New Email Revolution, Robert W. Bly shares his best email copywriting tactics and techniques and teaches the reader how different words can have a different effect on prospects. After completing this section, you will be able to choose the most appropriate verbs for your CTA, construct and structure your emails in such a way that they keep the recipient wanting to read further and have a long-lasting positive impact on your brand image. On top of that, Bly also reveals the secrets of successful implementation of visual content into your emails so that they could stand out among the competitors’ copies in the prospects’ inbox.
Email Marketing Demystified by Matthew Paulson
The word on the street is that email marketing is a long time dead! Chances are, you didn’t hear it here. Perhaps, you might’ve even believed it the first time you came across this loud statement.
I don’t blame you… With email marketing, there’s so much contradicting information going around that you simply don’t know what to believe in. Some rumours are obviously untrue as they sound absurd. However, there’s also plenty of information that gives off a pretty legit vibe. So, it can be confusing!
The only solution in a situation like this is to turn to a trustworthy source for help. You need someone reliable to debunk all the myths and tell you what the deal with email marketing is. Matthew Paulson suits the role well! A serial entrepreneur and the runner of MarketBeat.com that publishes newsletters to over 250,000 investors daily, he knows a thing or two about email marketing and how to make it work for your business. Hence, in his book Email Marketing Demystified, Paulson doesn’t only try to put an end to the common misconceptions about email marketing but also gives many useful tips and tricks for implementing it into your business model.
The book comprises 9 chapters, each of which is packed with theoretical insight into email marketing and some practical advice. Almost every chapter of Email Marketing Demystified offers a fret case study to actualise the knowledge and put a face to a concept.
Some of the most useful topics Matthew Paulson covers in his book include choosing the most appropriate mailing service for your email marketing activities (which might not sound that exciting but is actually crucial for the campaign’s success); building your mailing list both through your website and without it; bumping up the value of your mailing list, etc.
The hidden gem of Email Marketing Demystified that isn’t featured in many other email marketing books is Paulson’s discussion on outbound email marketing. Just in one neat chapter, he teaches you how to reach people who aren’t your subscribers directly through emails and not end up in spam.
Email Persuasion by Ian Brodie
Ian Brodie is a known name in the marketing industry. Brodie is famous for his numerous publications and cases that scored a feature in BBC World Service, BusinessWeek, Marketing Profs and many other trustworthy sources. Over the years, Ian Brodie has gained lots of experience in email marketing, so him sharing bits of the valuable knowledge he’s garnered over time is a win-win for anyone interested in boosting their email marketing skills. Email Persuasion is a killer book for all the email marketing enthusiasts interested in learning the art of communicating with their target audience, using the power of emails to build a strong relationship with your prospects and turning them into loyal customers.
The book has a very clever structure that allows you to use it as a step-by-step guide. Ian Brodie kicks it off with an inspirational introduction where he explains why you might want to implement email marketing into your business model and how you can benefit from it before he moves on to the first chapter. From there, Email Persuasion is an orderly executed sequence of actions an email marketing manager should take on their way to success.
The most valuable pieces of information Ian shares with his readers include the tips for building effective mailing lists, segmenting your target audience within the email marketing framework, crafting engaging emails that will be opened by the recipients and much more! Besides, he also gives a useful insight into the importance of email marketing automation, and talks about how to enhance your authority and brand image so that your readers were susceptible to your expertise.
The icing on the cake is the fact that Ian’s book isn’t just a collection of theoretical knowledge but also a lot of ready-to-use templates, examples and content-plans for you to kickstart your email marketing campaign.
There are plenty of books and tutorials about marketing floating around the web, but very few are dedicated to email marketing. Many of the ones that are out there, however, cover the key elements and don’t touch on other aspects of what email can do for your business. Some people might say that email is dead or irrelevant in today’s age, but we can all agree it’s not going away any time soon.