Email marketing is one of the most cost-effective ways to build your business, and these books are definitely worth reading if you want to boost your email marketing efforts. They’re categorized into three parts – beginner, intermediate and advanced strategies.
Email is a powerful marketing tool, but it takes more than raw power to achieve the kind of results you want. It takes brains, too. The good news is, there are plenty of books out there with proven strategies that show marketers how to put their brain power to good use to improve your email marketing results.
Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers
by Kath Pay
Follow the holistic approach discussed in this book. You can break the barriers and drive more robust results. With this up-to-date guide, you can develop strategies and tactics as a better email marketer, create emails customers will love, and use a scientific method to learn what works for you.
One of the readers says, “Fantastic book for anyone wanting to put together a solid email marketing strategy. Kath shares brilliant advice that will help any company get more from their emails.”
Email Marketing Demystified by Matthew Paulson and Elisa Doucette
Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series)
This book is only $2.99 on Amazon, but don’t let the price fool you. Email Marketing Demystified will show you actual strategies and methods for growing your list from 0 to 300,000 subscribers.
This book is one good case study full of practical steps that were all tested by Matthew Paulson and Elisa Doucette. Piggyback on their experience and grab your chance to build a massive email list yourself.
This book is probably not the best choice for complete beginners, but as soon as you feel comfortable with building smaller email lists, this book is your key to a massive expansion of your email campaigns.
The New Email Revolution by Robert W. Bly
If you aren’t a complete stranger to marketing, chances are, you already know who Robert W. Bly is. He is the author of numerous publications on the industry’s most avant-garde platforms such as Entrepreneur as well as a series of successful self-development books. He’s been helping business owners to prosper since 1982 when he published his first guide. Robert W. Bly mostly centres his works around content marketing and copywriting as opposed to a lot of other authors on this list who focus their works on explaining pure marketing strategies. However, this is exactly what earned The New Email Revolution a place on this top 5 must-reads for email marketing.
A lot of other books focus on how to build a mailing list and how to segment it effectively. It almost seems like for a lot of handbooks on email marketing the ‘how’ is more important than ‘what’. Fortunately, it’s not the case with The New Email Revolution. The book extends way beyond the usual overused templates for email marketing campaigns and teaches you how to craft a powerful copy yourself.
In one of the sections of The New Email Revolution, Robert W. Bly shares his best email copywriting tactics and techniques and teaches the reader how different words can have a different effect on prospects. After completing this section, you will be able to choose the most appropriate verbs for your CTA, construct and structure your emails in such a way that they keep the recipient wanting to read further and have a long-lasting positive impact on your brand image. On top of that, Bly also reveals the secrets of successful implementation of visual content into your emails so that they could stand out among the competitors’ copies in the prospects’ inbox.
Email Marketing Demystified by Matthew Paulson
The word on the street is that email marketing is a long time dead! Chances are, you didn’t hear it here. Perhaps, you might’ve even believed it the first time you came across this loud statement.
I don’t blame you… With email marketing, there’s so much contradicting information going around that you simply don’t know what to believe in. Some rumours are obviously untrue as they sound absurd. However, there’s also plenty of information that gives off a pretty legit vibe. So, it can be confusing!
The only solution in a situation like this is to turn to a trustworthy source for help. You need someone reliable to debunk all the myths and tell you what the deal with email marketing is. Matthew Paulson suits the role well! A serial entrepreneur and the runner of MarketBeat.com that publishes newsletters to over 250,000 investors daily, he knows a thing or two about email marketing and how to make it work for your business. Hence, in his book Email Marketing Demystified, Paulson doesn’t only try to put an end to the common misconceptions about email marketing but also gives many useful tips and tricks for implementing it into your business model.
The book comprises 9 chapters, each of which is packed with theoretical insight into email marketing and some practical advice. Almost every chapter of Email Marketing Demystified offers a fret case study to actualise the knowledge and put a face to a concept.
Some of the most useful topics Matthew Paulson covers in his book include choosing the most appropriate mailing service for your email marketing activities (which might not sound that exciting but is actually crucial for the campaign’s success); building your mailing list both through your website and without it; bumping up the value of your mailing list, etc.
The hidden gem of Email Marketing Demystified that isn’t featured in many other email marketing books is Paulson’s discussion on outbound email marketing. Just in one neat chapter, he teaches you how to reach people who aren’t your subscribers directly through emails and not end up in spam.
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success (Third Edition) by Chad S. White
Email Marketing Rules author Chad S. White has been acknowledged as the number one email marketing expert on Twitter.
As research director at Litmus, he gathers data from thousands of marketers every year for the Litmus State of Email Research Series. In 2018, he was recognized as the Email Experience Council’s Email Marketer Thought Leader of the Year.
In this book, he takes his vast email marketing knowledge and provides a very thorough resource on how to best leverage your email subscriber list to succeed in the online business game.
Mastering Online Marketing: Create Business Success by Magnus Unemyr
Email marketing is just one piece of your digital marketing puzzle. You could have the best email list and finely crafted electronic newsletters to send them, but if you do not have your landing pages and websites optimized, then you will lose potential sales.
Discover how this media brand grew their email list from 30k to 100k in less than a year.
The book Mastering Online Marketing gives you a comprehensive view of the big online marketing picture, along with very good information on email marketing.
by Matt Bacak
If you’re ready to write email campaigns that will sell, you may be wondering how to go. Thankfully, this book will teach you the best way to create effective sales letters. It covers everything from the most compelling subject lines to creating effective opt-in forms. With the right tips, you’ll be able to write exciting emails that will sell.
The book is packed with information, ranging from autoresponders and domains to creating sales funnels and creating profitable email marketing lists. It also covers essential details such as choosing your niche, creating a good email, and what to include in it. It also has a wealth of bonuses, including checklists, video guides, swipe files, templates, profit calculators, and an invitation to Matt’s online email marketing masterclass.
The Email Lifeline by Anik Singal
How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
Do you ever want to achieve something in as short a time as possible – with no hassle, no challenges, just the results? If so, this book is your savior. It will teach you how to build your very first email list without any complicated research, planning, or advanced strategies. You will just start building your list. That easy.
Building an email list is not rocket science, and often you need just a few valuable pieces of advice to see the first results. This book will not only help you with that but also help you choose the right products and services to promote and earn as an affiliate. And much more!
If you are a beginner, value your time and want to get the most hands-on methods – this book by Anik Singal is for you.
In short: Simple hands-on methods and strategies for beginners.
Buy: Amazon – $7.87 (Kindle), $17.85 (Paperback),
Email Marketing Rules by Chad S. White
Checklists, Frameworks, and 150 Best Practices for Business Success
Chad S. White is one of the top email marketing experts who gained his popularity via Twitter. As one of the top managers at Litmus, a well-known email marketing software that has been on the market since 2005, he got a unique chance to gather and analyze data from thousands of email marketers.
Though Email Marketing Rules has precious info on email list building, it also contains a lot of checklists, step-by-step methods, and frameworks for email marketing in general. If you love to sometimes skip the theory and start practicing right away – this is the perfect book for you.
It is definitely not an entry-level email marketing book, but mid-level and advanced specialists will find it extremely useful.
In short: A fantastic book with practical guides on email list building, checklists, and frameworks from one of the top email marketing experts – Chad S. White.
Buy: Amazon – $9.99 (Kindle), $19.99 (Paperback)
You can learn email marketing in one day. Email marketing has now become easier than you think. With a lot of information available online, individuals and companies are able to think through their email campaigns efficiently and execute effectively.