This Kindle eBook contains the best books on email marketing, relationship management and effective business correspondence. From beginners guides to advanced handbooks, from tactical advice to strategic principles there is a book for you.
Whether you are selling products or services, email marketing is a tested way of introducing your brand to the world. Through simple and captivating language and eye-catching design. It has never been easier to find the help you need to make your next email blast a success. Take a look at our list of what we believe to be some of the best books available on email marketing
Email Marketing Demystified by Matthew Paulson
The word on the street is that email marketing is a long time dead! Chances are, you didn’t hear it here. Perhaps, you might’ve even believed it the first time you came across this loud statement.
I don’t blame you… With email marketing, there’s so much contradicting information going around that you simply don’t know what to believe in. Some rumours are obviously untrue as they sound absurd. However, there’s also plenty of information that gives off a pretty legit vibe. So, it can be confusing!
The only solution in a situation like this is to turn to a trustworthy source for help. You need someone reliable to debunk all the myths and tell you what the deal with email marketing is. Matthew Paulson suits the role well! A serial entrepreneur and the runner of MarketBeat.com that publishes newsletters to over 250,000 investors daily, he knows a thing or two about email marketing and how to make it work for your business. Hence, in his book Email Marketing Demystified, Paulson doesn’t only try to put an end to the common misconceptions about email marketing but also gives many useful tips and tricks for implementing it into your business model.
The book comprises 9 chapters, each of which is packed with theoretical insight into email marketing and some practical advice. Almost every chapter of Email Marketing Demystified offers a fret case study to actualise the knowledge and put a face to a concept.
Some of the most useful topics Matthew Paulson covers in his book include choosing the most appropriate mailing service for your email marketing activities (which might not sound that exciting but is actually crucial for the campaign’s success); building your mailing list both through your website and without it; bumping up the value of your mailing list, etc.
The hidden gem of Email Marketing Demystified that isn’t featured in many other email marketing books is Paulson’s discussion on outbound email marketing. Just in one neat chapter, he teaches you how to reach people who aren’t your subscribers directly through emails and not end up in spam.
The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula by Anik Singal
Sometimes you just want to get started and launch your email list without a lot of excessive strategizing, research, and pre-planning. If this is the case, then Anik Singal’s book is the book for you.
You don’t have to put in a ton of (often wasted) effort to make your email list a success. This book helps you with building your list, choosing the right products to promote, how to leverage event-based marketing, and more.
The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read! Kindle Edition by Robert W. Bly
One of the biggest challenges in email marketing is getting people to read your messages. This handy book covers this challenge, as well as other aspects of email marketing.
Learn how to choose the right templates for your email campaigns, incorporate images, audio, and video into your emails, and draft compelling emails that people want to read.
Email Persuasion by Ian Brodie
Ian Brodie is a known name in the marketing industry. Brodie is famous for his numerous publications and cases that scored a feature in BBC World Service, BusinessWeek, Marketing Profs and many other trustworthy sources. Over the years, Ian Brodie has gained lots of experience in email marketing, so him sharing bits of the valuable knowledge he’s garnered over time is a win-win for anyone interested in boosting their email marketing skills. Email Persuasion is a killer book for all the email marketing enthusiasts interested in learning the art of communicating with their target audience, using the power of emails to build a strong relationship with your prospects and turning them into loyal customers.
The book has a very clever structure that allows you to use it as a step-by-step guide. Ian Brodie kicks it off with an inspirational introduction where he explains why you might want to implement email marketing into your business model and how you can benefit from it before he moves on to the first chapter. From there, Email Persuasion is an orderly executed sequence of actions an email marketing manager should take on their way to success.
The most valuable pieces of information Ian shares with his readers include the tips for building effective mailing lists, segmenting your target audience within the email marketing framework, crafting engaging emails that will be opened by the recipients and much more! Besides, he also gives a useful insight into the importance of email marketing automation, and talks about how to enhance your authority and brand image so that your readers were susceptible to your expertise.
The icing on the cake is the fact that Ian’s book isn’t just a collection of theoretical knowledge but also a lot of ready-to-use templates, examples and content-plans for you to kickstart your email marketing campaign.
by Matt Bacak
If you’re ready to write email campaigns that will sell, you may be wondering how to go. Thankfully, this book will teach you the best way to create effective sales letters. It covers everything from the most compelling subject lines to creating effective opt-in forms. With the right tips, you’ll be able to write exciting emails that will sell.
The book is packed with information, ranging from autoresponders and domains to creating sales funnels and creating profitable email marketing lists. It also covers essential details such as choosing your niche, creating a good email, and what to include in it. It also has a wealth of bonuses, including checklists, video guides, swipe files, templates, profit calculators, and an invitation to Matt’s online email marketing masterclass.
Email Marketing Rules by Chad S. White
Checklists, Frameworks, and 150 Best Practices for Business Success
Chad S. White is one of the top email marketing experts who gained his popularity via Twitter. As one of the top managers at Litmus, a well-known email marketing software that has been on the market since 2005, he got a unique chance to gather and analyze data from thousands of email marketers.
Though Email Marketing Rules has precious info on email list building, it also contains a lot of checklists, step-by-step methods, and frameworks for email marketing in general. If you love to sometimes skip the theory and start practicing right away – this is the perfect book for you.
It is definitely not an entry-level email marketing book, but mid-level and advanced specialists will find it extremely useful.
In short: A fantastic book with practical guides on email list building, checklists, and frameworks from one of the top email marketing experts – Chad S. White.
Buy: Amazon – $9.99 (Kindle), $19.99 (Paperback)
The New Email Revolution by Robert W. Bly
If you aren’t a complete stranger to marketing, chances are, you already know who Robert W. Bly is. He is the author of numerous publications on the industry’s most avant-garde platforms such as Entrepreneur as well as a series of successful self-development books. He’s been helping business owners to prosper since 1982 when he published his first guide. Robert W. Bly mostly centres his works around content marketing and copywriting as opposed to a lot of other authors on this list who focus their works on explaining pure marketing strategies. However, this is exactly what earned The New Email Revolution a place on this top 5 must-reads for email marketing.
A lot of other books focus on how to build a mailing list and how to segment it effectively. It almost seems like for a lot of handbooks on email marketing the ‘how’ is more important than ‘what’. Fortunately, it’s not the case with The New Email Revolution. The book extends way beyond the usual overused templates for email marketing campaigns and teaches you how to craft a powerful copy yourself.
In one of the sections of The New Email Revolution, Robert W. Bly shares his best email copywriting tactics and techniques and teaches the reader how different words can have a different effect on prospects. After completing this section, you will be able to choose the most appropriate verbs for your CTA, construct and structure your emails in such a way that they keep the recipient wanting to read further and have a long-lasting positive impact on your brand image. On top of that, Bly also reveals the secrets of successful implementation of visual content into your emails so that they could stand out among the competitors’ copies in the prospects’ inbox
Best E-mail marketing books for learning to create successful e-mail marketing campaigns from scratch or improve an existing one. Learn the techniques and strategies of e-mail professionals to keep your lists growing and your clients happy