When it comes to purchasing a camera for video content creation, the most important thing is to find one that fits your needs. The thing to keep in mind is that it’s far better to have the right tool for the job than the wrong one. While there are several different cameras on the market, this guide should help you narrow down your options so that you can make an informed decision.

These cameras were picked based on the minimum price, good reviews, high rate of customer satisfaction, and difference in quality for the price.

1. Best overall camera for blogging & social media: Fuji X-T20

If budget was not a concern, this is the camera I would have purchased myself! The FujiFilm X-T20 is a great all-around camera for digital creators. It is lightweight, extremely portable, and has a great photo and video capabilities. It is ideal for multimedia if you want to try your hand at both high-quality photos and videos. It also has a strong autofocus feature, which means you’ll have no trouble getting the right shot in focus!

Camera Type: Mirrorless
Megapixels: 24.3 
Video: UHD 4K & Full HD, Built-in Microphone, External Microphone Input
Wi-Fi: Wi-Fi

2. Best camera for vlogging: Panasonic Lumix GH5

If creating high-quality video content is your specialty and main focus, the Panasonic Lumix GH5 is for you. While known as a generally well-rounded camera, it excels at its stabilization and video recording. Although it does have very strong video features, other camera manufacturers produce lenses with higher quality and range. You can always use other lenses outside of the Panasonic line; just double-check to see if you need an adapter.

Camera Type: Mirrorless
Megapixels: 21.77
Video: DCI 4K, UHD 4K, Full HD, Built-in Microphone, External Microphone Input
Wi-Fi: Wi-Fi & Bluetooth

3. Best mirrorless camera: Sony A7 III Mirrorless

Mirrorless cameras are great for travel bloggers and content creators on the go, due to how light they are while retaining excellent photograph quality. The Sony A7 III is highly regarded as one of the best mirrorless cameras on the market. It has a full-frame sensor, which can provide higher image quality, greater depth of field, and the ability to use a lens without it cropping as much of your shot. It can take high-resolution shots and is also known to capture well in low light.

Camera Type: Mirrorless
Megapixels: 25.3
Video: UHD 4K, Full HD, Built-in Microphone, External Microphone Input
Wi-Fi: Wi-Fi & Bluetooth

For a more beginner-friendly version of the Sony A7 III Mirrorless camera, take a look at the Sony A6000. This is the camera I use and love!

4. Best DSLR camera: Nikon D850

If you are serious about photography and considering offering photography as a service offering, the Nikon D850 is the best camera on the market for this. This camera is great for travel photography, portraits, lifestyle, editorial… the list goes on. Used by many pros and serious photography enthusiasts, it is an amazing camera that produces high-quality content. The main drawbacks to this camera are that it comes with a heftier price tag and is a bit bulky. Unlike some of the other cameras mentioned, this camera does not come with a kit lens (a starter lens); a lens will need to be purchased separately from the body. 

Camera Type: DSLR
Megapixels: 46.89 
Video:  UHD 4K, Full HD, Built-in Microphone, External Microphone Input
Wi-Fi: Wi-Fi & Bluetooth

For a more beginner-friendly DSLR camera, check out the Canon EOS Rebel T7i.

5. Best compact camera: Canon PowerShot G7 X Mark II

Looking for a camera to create content for your blog and vlog but aren’t quite ready to invest in a mirrorless or DSLR camera? Or maybe you want a smaller camera that you can slip into your pocket and be a little more discreet when creating content on the go. The Canon PowerShot G7 Mark II is pretty powerful for such a small camera. With great photo and video quality, it is a camera that many bloggers and vloggers have as their go-to camera. It is a great option if you’re new to digital content and still want high-quality images and videos. 

Camera Type: Point & Shoot
Megapixels: 20.9
Video: Full HD, Built-in Microphone
Wi-Fi: Wi-Fi

6. Best outdoor/active camera: Go Pro Hero 7

The GoPro Hero 7 is fit for the active lifestyle of a digital creator who loves to be in the action. Built for adventures and movement, this little camera is great for capturing extreme movement. It has amazing stabilization and is waterproof down to 33 feet. With solid photo quality, amazing video ability, and many GoPro-specific accessories, this little camera is great for wherever the road may take you.

Camera Type: Action Camera
Megapixels: 12 Megapixel Still Photos with Selectable HDR
Video: 4K60/50, 2.7K120/100 & 1080p240/200
Wi-Fi: Wifi

Canon VIXIA HF 800

If you want cameras for creating content on the go without spending a fortune, it’s easy to overlook the oft-forgotten handy-cam. Because of the rise of the smartphone camera, these types of devices have largely fallen out of fashion. However,  they are still hanging around and you can get some fantastic features for the money. The HF 800 gives you HD quality video, a great built-in optical zoom, and a flip screen for monitoring at a price you can’t beat. This is going to have a better overall quality than a phone, and you get the ability to record on memory cards without worrying too much about running out of space. Add to that great connections for headphones and external microphones and you can produce some high-quality video on a budget


  • Very affordable
  • Quality HD video
  • External audio capable
  • Flip Screen
  • Great battery life


  • Bad for stills
  • No 4k
  • No wifi/bluetooth

Who’s it for?

This is a great option for aspiring YouTubers and content creators who want to make videos at home or on the go without laying out a small fortune.

Mid Range – Under $800

Canon Rebel T6i

Canon Rebels are packed with features for an entry-level price. Not only do you get great image quality, but you get access to the whole line of Canon lenses if you want to up your production value in the future. Portable compared to other DSLR’s, the T6i features a fully-articulating touch screen and many of the audio and output features that you might see in a more expensive camera. WiFi and Bluetooth capability are great for getting images and video to your mobile device, but it also gives you the ability to control the camera from your phone or tablet, making it a little easier to film on the go. 


  • Very well featured for the price
  • Large selection of lenses
  • WiFi and Bluetooth controls
  • Excellent image quality
  • Great for stills as well as video
  • Long battery life
  • Face tracking auto focus


  • Size and weight, depending on lenses
  • No 4k

Who’s it for?

This little powerhouse is for content creators who want the capability for great stills and video on the go. The battery is up for a solid day of shooting and the versatility and ease of use will be a hit with creators looking to up their game from using a phone.

Canon Powershot G7X Mk III

The Mk II version of the G7 X was a huge hit among creators. The recently released Mk III added some surprising new features. As if upgrading to 4k wasn’t a welcome change,  this newer version can create a native vertical video for Instagram stories and can broadcast directly to YouTube live over WiFi. Top that with an added microphone input and you pretty much have an all-around powerhouse of a content creation machine that easily fits into your pocket. Although at launch, many fans of the series reported issues with the autofocus, Canon has since released a firmware update that seems to have fixed the issue.


  • Very portable
  • Great built in lens for stills and video
  • Image stabilization
  • Full-frame 4k video
  • Vertical Video
  • YouTube live


  • Slow Auto Focus
  • Poor Battery Life

Who’s it for?

This camera is made specifically for vloggers and content creators. Whether you are creating YouTube videos, taking travel photos, or live streaming, this camera is a production studio in your pocket. Not the best choice for serious, professionals, but perfect for great-looking content with the least amount of fuss possible with quality that will blow your smartphone out of the water.

Higher End – Around $1,000.00

Fujifilm X-T30

Over the last few years, Fujifilm has been putting some pretty impressive cameras on the market. Packed with features and punching hard above its weight, the Fuji X-T30 is a compact and versatile camera at a very reasonable price. It’s essentially a pro-level mirrorless camera disguised as a consumer model. With Incredible quality and some pro video features, more advanced content creators will love this powerful,  portable machine. Not to mention it can use the entire line of Fuji lenses for some great-looking results.


  • Professional level camera at a bargain price
  • Portable
  • Access to full line of lenses
  • Pro video recording features
  • Great for video and stills


  • Battery life
  • Lenses are extra
  • Poor ergonomics for video

Who’s it for?

Content creators who want to go deeper into professional production quality without taking out a second mortgage will love this camera. With the available lens choices, it could be a terrific video or still camera for almost anything. The small form factor hides the pro-level power of this little beast.

Logitech C920 HD Webcam – $79

This little guy is a surprisingly robust camera that many content creators are using. It’s very inexpensive and it has some pretty great features. The video quality is much better than most built-in webcams and it even has pretty decent audio quality built-in. So If you plan to do the majority of your vlogging while sitting at a computer, this is a perfect choice. A very handy grip allows it to grab onto a monitor, a chair, or a table. With a long enough cable, you can screw it to the top of a small light stand so you can change the camera angle. Logitech even has some software to go alongside it that can give you some creative recording options.


  • Very Affordable
  • Privacy screen
  • Great quality video


  • Not the best option for travel blogging
  • Bad for stills
  • No 4k

Who’s it for?

Best for home vloggers and content creators who want to record go live from their computers but want better quality than a built-in webcam.


At the end of the day, choosing the best camera for video content creation is more reliant on your budget and personal preference than just overall quality. If you are constrained by a price point, there are plenty of high-quality product options out there that won’t break the bank but will get you started producing professional-looking videos. With that in mind, you should be able to find a video camera that meets your needs, no matter what they might be.

In summary, the best camera for video creation is one that fits your budget and needs. We hope you find the product that will fit your needs and allow you to create high-quality content.

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