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Best Cheap Email Marketing Service

Looking for the best cheap email marketing service? Look no further than Sendinblue. We’re here to help you with everything you need to know when choosing your email marketing service provider.

So you want a cheap email marketing service. When you’re starting out, you want to keep things simple—and the cost of your email service should be a big part of that simplicity. That’s why we only give out our list of the best cheap email marketing services in specific situations. This is not a one-size-fits-all list.”

Sendinblue

Sendinblue is an excellent choice of a cheap email marketing platform. It has all the digital tools needed if you’re just starting your business, or taking it online. You can mix and match the various features to suit your own needs and budget.

What email features does Sendinblue offer?

Sendinblue is cheap compared to other best-in-class email marketing services because we don’t charge you for storing your contacts, only for the volume of emails sent. (We don’t think it’s very fair to make you charge more for growing your business and gaining more customers… that’s the whole point!)

Even better, Sendinblue offers all email features a business needs under one roof. Let’s take a look:

Easy drag-and-drop email editor

Creating beautiful emails is easy with Sendinblue. The editor is intuitive and lets you quickly put together a professional-looking design that’s responsive on any device. Add buttons, personalization, and design elements without any tech know-how. There are also ready templates available to use (even on the free plan!).

sendinblue email editor

Contact segmentation

Sendinblue lets you easily segment your contacts into curated lists for email marketing campaigns using past behaviors, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision.

Email personalization

Sendinblue gives you limitless options for personalizing your email messages. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, it’s all usable in emails sent with Sendinblue. This creates a better customer experience and gets you better results from email marketing. 

email personalization
Transactional email

An email marketing tool is incomplete without transactional emails service. You can send essential emails like registrations, order confirmations, and password resets with Sendinblue. What’s even better is that you can brand those transactional emails and enjoy premium deliverability rates.

Marketing automation

Marketing automation lets you respond to certain customer behaviors and trigger predefined actions so you nurture your audience at scale. Send emails or SMS, update contacts by their interactions with your website and campaigns, and create lists for engagement — Sendinblue’s automation does it all.

A/B testing

For best results, Sendinblue makes it possible to test subject lines and content of an email campaign. Plain text vs image-rich email? A fun, punny subject line or a serious one? You’ll know after an easy A/B test.

Signup forms

Signup forms help your email marketing efforts by collecting email addresses of potential leads. With Sendinblue, you can create your own branded signup forms in minutes and start building your email list within the platform. No extra tools or exports needed. What’s more, you can collect various details with dropdown lists, radio buttons, and input fields, and use them for targeted segmentation later.

Check out these newsletter signup form examples for inspiration!

GDPR compliance

Sendinblue makes being GDPR compliant easy! You can quickly add double opt-ins or email preference checkboxes on your signup forms. Then, you can manage subscribers in accordance with the permission they gave and not break the law.

Other Sendinblue features

In addition to a complete email marketing service, Sendinblue also gives you:

Sendinblue has countless digital marketing tools under its belt, all the while being one of the cheapest email marketing platforms on the market. There’s even a free plan available for up to 300 emails a day and unlimited contacts (unlike other email marketing services).

Mailchimp

Mailchimp is often the go-to cheap email marketing service provider for those new to the scene. The intuitive interface lets you set up several campaigns, tag subscribers, and create automated workflows

Screenshot of Mailchimp's email list management page.

Mailchimp has affordable email marketing options and offers advanced audience insights, custom branding, and a host of templates to choose from. There’s a free option too for up to 2,000 subscribers. 

 Cakemail (www.cakemail.com)

The Cakemail website.

For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.

It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.

Key features

  • Build email newsletters quickly, by making a few simple customizations to professional templates
  • Create and reuse your own templates, and add in your business’ branding
  • Divide your email list into targeted groups, and send different messages to each

Cakemail pricing

Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.

The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.

Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.

Cakemail is a good option if…

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.

While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.

It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.

 MailerLite (www.mailerlite.com)

The MailerLite website.

While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.

Key features

  • Design emails using an intuitive drag-and-drop email builder that requires no coding experience
  • Gather subscribers through different types of signup forms, landing pages, or on social media
  • Automate your email campaigns, and create customized workflows
  • Track your engagement, open rates, click-through rates, and unsubscribes using easy-to-understand analytics reports in real-time
  • Easily build pop-ups and landing pages to gather subscribers and turn them into customers ready to take out their credit cards

MailerLite pricing

When it comes to cost, MailerLite keeps things simple. All of its plans include the same feature set and permit unlimited emails per month.

The only difference between tiers is how many subscribers you can have.

The free plan lets you have up to 1,000 subscribers, and there’s a $15 per month option that includes up to 2,500 subscribers.

MailerLite is a good option if…

All in all, MailerLite is one of the best and most well-rounded options available.

It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low. There are also email marketing webinars to educate you on some aspects of the trade.

In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. This makes it a great option for bloggers.

 ConvertKit 

ConvertKit specializes in helping creatives and bloggers reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind. 

Screenshot of ConvertKit's automation template offerings.

The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 300 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $15 per month for 300 subscribers. 

 Drip

Drip email marketing automation software

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.

What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.

Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.

Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip offers a free trial, and their plans starts from $49 / month which includes all their features.

Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.

 SendGrid (sendgrid.com)

The SendGrid website.

Some of the tools we’ve introduced so far focus on making email marketing a streamlined and simple process.

SendGrid, on the other hand, is ideal if you’re looking to get as much control over the process as possible. It permits a lot of customization and tweaking, both in your individual emails and your campaigns as a whole.

Key features

  • Create emails using a drag-and-drop email editor, pure HTML, or a combination of the two
  • Select from a library of responsive email templates
  • Build customized campaigns and workflows, and use it as your marketing automation tool
  • Segment your list, personalize emails, and do your list management effectively
  • Send your ecommerce emails through SendGrid (WooCommerce, Shopify, Salesforce, etc.)
  • Perform tests and measure analytics, in order to perfect your future campaigns

SendGrid pricing

If you just want to give SendGrid a try, there’s a free plan that includes most of the primary features. However, this plan is a bit limited when it comes to the sending allowance of 100 emails per day. The next tier pro plan is $14.95 per month, plus $10 per for every 10,000 contacts you maintain. On the far end of the spectrum there are also enterprise plans available (if you’re looking for those, you can also check out Mailjet).

SendGrid is a good option if…

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.

However, it’s ideal for smaller businesses and startups that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API and good customer support, making it a solid choice for developers.

Conclusion

Every email marketing tool has its pros and cons. It’s great to have a variety of options for you to choose from, as long as you know what you’re looking for.

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