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Best Cheap Email Marketing Software

Our picks for the best cheap email marketing software are Sendinblue, Mailchimp, AWeber and Constant Contact. Although most of these programs have free options, they all give you access to advanced features or unlimited sending at a low price point.

Small Business Trends, an award-winning online publication for small business owners, entrepreneurs, and the people who interact with them, chose SendinBlue as a top email marketing software solution.

Sendinblue

Sendinblue is an excellent choice of a cheap email marketing platform. It has all the digital tools needed if you’re just starting your business, or taking it online. You can mix and match the various features to suit your own needs and budget.

What email features does Sendinblue offer?

Sendinblue is cheap compared to other best-in-class email marketing services because we don’t charge you for storing your contacts, only for the volume of emails sent. (We don’t think it’s very fair to make you charge more for growing your business and gaining more customers… that’s the whole point!)

Even better, Sendinblue offers all email features a business needs under one roof. Let’s take a look:

Easy drag-and-drop email editor

Creating beautiful emails is easy with Sendinblue. The editor is intuitive and lets you quickly put together a professional-looking design that’s responsive on any device. Add buttons, personalization, and design elements without any tech know-how. There are also ready templates available to use (even on the free plan!).

sendinblue email editor

Contact segmentation

Sendinblue lets you easily segment your contacts into curated lists for email marketing campaigns using past behaviors, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision.

Email personalization

Sendinblue gives you limitless options for personalizing your email messages. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, it’s all usable in emails sent with Sendinblue. This creates a better customer experience and gets you better results from email marketing. 

email personalization
Transactional email

An email marketing tool is incomplete without transactional emails service. You can send essential emails like registrations, order confirmations, and password resets with Sendinblue. What’s even better is that you can brand those transactional emails and enjoy premium deliverability rates.

Marketing automation

Marketing automation lets you respond to certain customer behaviors and trigger predefined actions so you nurture your audience at scale. Send emails or SMS, update contacts by their interactions with your website and campaigns, and create lists for engagement — Sendinblue’s automation does it all.

A/B testing

For best results, Sendinblue makes it possible to test subject lines and content of an email campaign. Plain text vs image-rich email? A fun, punny subject line or a serious one? You’ll know after an easy A/B test.

Signup forms

Signup forms help your email marketing efforts by collecting email addresses of potential leads. With Sendinblue, you can create your own branded signup forms in minutes and start building your email list within the platform. No extra tools or exports needed. What’s more, you can collect various details with dropdown lists, radio buttons, and input fields, and use them for targeted segmentation later.

Check out these newsletter signup form examples for inspiration!

GDPR compliance

Sendinblue makes being GDPR compliant easy! You can quickly add double opt-ins or email preference checkboxes on your signup forms. Then, you can manage subscribers in accordance with the permission they gave and not break the law.

Other Sendinblue features

In addition to a complete email marketing service, Sendinblue also gives you:

Sendinblue has countless digital marketing tools under its belt, all the while being one of the cheapest email marketing platforms on the market. There’s even a free plan available for up to 300 emails a day and unlimited contacts (unlike other email marketing services).

 Cakemail (www.cakemail.com)

The Cakemail website.

For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.

It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.

Key features

  • Build email newsletters quickly, by making a few simple customizations to professional templates
  • Create and reuse your own templates, and add in your business’ branding
  • Divide your email list into targeted groups, and send different messages to each

Cakemail pricing

Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.

The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.

Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.

Cakemail is a good option if…

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.

While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.

It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.

 MailerLite (www.mailerlite.com)

The MailerLite website.

While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.

Key features

  • Design emails using an intuitive drag-and-drop email builder that requires no coding experience
  • Gather subscribers through different types of signup forms, landing pages, or on social media
  • Automate your email campaigns, and create customized workflows
  • Track your engagement, open rates, click-through rates, and unsubscribes using easy-to-understand analytics reports in real-time
  • Easily build pop-ups and landing pages to gather subscribers and turn them into customers ready to take out their credit cards

MailerLite pricing

When it comes to cost, MailerLite keeps things simple. All of its plans include the same feature set and permit unlimited emails per month.

The only difference between tiers is how many subscribers you can have.

The free plan lets you have up to 1,000 subscribers, and there’s a $15 per month option that includes up to 2,500 subscribers.

MailerLite is a good option if…

All in all, MailerLite is one of the best and most well-rounded options available.

It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low. There are also email marketing webinars to educate you on some aspects of the trade.

In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. This makes it a great option for bloggers.

 Constant Contact

Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands. 

Screenshot of Constant Contact's user dashboard.

There’s a free plan and the cheapest paid plan starts at $9.99 per month for 500 contacts and a host of powerful features. 

Not sure? Find more Constant Contact alternatives.

 Benchmark

Top Feature: Contact list automation

Best for: SaaS, Agencies

Pricing: Paid plans start at $15/month

Benchmark email tool

Benchmark is a user-friendly email marketing platform, with a free and premium plans. It includes an intuitive email editor to build responsive campaigns with compelling email design. You’ll also find a landing page builder to build an effective lead generation process.

Through its marketing automation features, you can set up drip campaigns to engage your subscribers and convert them. You can also make the most of the personalization and customization options to deliver the right messages to your audience at all times.

Benchmark Features

  • Email and landing page builder
  • Photo editing tool
  • A/B testing and tracking report
  • RSS emails
  • Social media-based campaigns

Benchmark Pricing

Benchmark’s premium pricing plan starts at $15/month for 500 contacts. The free plan is for unlimited contacts and 250 emails per month.

 Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender dashboard screenshot

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

GetResponse

Top Feature: Perfect timing tool

Best for: Publishers, SaaS

Pricing: Paid plans start at $15/month

GetResponse platform

GetResponse is a well-known email marketing software platform with a decent deliverability score and excellent design capabilities. The tool is also useful for your sales and lead generation practices, with web push notifications, webinars, and website tracking.

As for email marketing, you can send perfect-looking broadcast emails, newsletters, and SMTP-triggered emails. Create awesome templates and landing pages through the intuitive builder – and mobile-responsive, of course.

GetResponse Features

  • Autoresponders and transactional emails
  • Drag-n-drop email template creator
  • Custom segmentation and perfect timing tool
  • Lead-nurturing CRM
  • Real-time analytics

GetResponse Pricing

GetResponse offers three different premium plans, Basic, Plus, and Professional, starting at $15. It also has a free email marketing plan for marketers looking for basic email features.

Conclusion

Email marketing is a powerful tool for building customer relationships and driving business results. That’s why our email marketing software makes building your email list simple. You can get started with our drag-and-drop editor or send an automated message to the people who downloaded our lead magnets. Either way, you can rest easy knowing your emails will look great no matter what device they are opened on.

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