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Best Cheap Email Marketing Tools

Even in the age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to improve, restart, or begin email marketing for your business, you’re making a great decision. Do it wisely with email campaign tools that deliver an easy-to-use experience for the non-techy user.

Small business owners trying to grow their businesses know that marketing is one of the best ways to get the exposure you need. But for those on a tight budget, monthly fees for online tools can add up quickly.

 Sendinblue (www.sendinblue.com)

Sendinblue

First up, Sendinblue is a fairly well-known name in the email marketing space. This is a full-featured email marketing platform offering a range of tools to help you create, send, and optimize your email campaigns.

It also comes with a generous free tier, along with several affordably-priced monthly plans to choose from. These are some of the reasons marketers call it the ultimate alternative to Mailchimp or GetResponse.

Key features

  • Create and customize emails quickly, using a drag-and-drop editor or use pre-built templates
  • Add the perfect opt-in form to your site, via some handy form builder tools with custom fields
  • Benefit from various email marketing automation options, including autoresponders (drip campaigns) and eight workflow templates you can use to set up campaigns fast
  • Set up list segmentation and manage your subscriber data through a CRM (and sync your contacts with HubSpot)
  • Track each campaign’s metrics with analytics tools
  • Set up your email campaigns with A/B testing
  • Use Sendinblue’s landing page builder
  • Add SMS messaging and transactional emails to the mix
  • A detailed WordPress plugin that lets you handle everything from the comfy confines of your WordPress dashboard

Sendinblue pricing

For the budget-conscious, Sendinblue offers a useful free tier. It includes all the platform’s key features and lets you add unlimited contacts to your list. The only restriction is a limit of 300 emails sent per day.

If you need to surpass that daily send limit, the paid plans start from just $25 per month (the Lite plan).

Sendinblue is a good option if…

As one of the cheapest email marketing software options, Sendinblue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed. Plus, the fact that you can service an unlimited number of subscribers is awesome.

This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash. The deliverability rates are also great across the board for different campaign sizes.

 Mailchimp

Mailchimp is often the go-to cheap email marketing service provider for those new to the scene. The intuitive interface lets you set up several campaigns, tag subscribers, and create automated workflows

Screenshot of Mailchimp's email list management page.

Mailchimp has affordable email marketing options and offers advanced audience insights, custom branding, and a host of templates to choose from. There’s a free option too for up to 2,000 subscribers. 

 Constant Contact

Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands. 

Screenshot of Constant Contact's user dashboard.

There’s a free plan and the cheapest paid plan starts at $9.99 per month for 500 contacts and a host of powerful features.

 ConvertKit 

ConvertKit specializes in helping creatives and bloggers reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind. 

Screenshot of ConvertKit's automation template offerings.

The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 300 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $15 per month for 300 subscribers. 

Moosend

Top Feature: Audience segmentation

Best for: eCommerce, SaaS, Agencies, Travel, Publishers

Pricing: Paid plans start at $9/month. Start a free trial today!

Moosend cheap email marketing platform

Moosend is an all-in-one email service provider with top marketing automation and segmentation features that leave no room for disappointment. It’s one of the cheapest email solutions with great ease of use, even for newbies in this marketing territory.

With our ready-made email templates or using our drag-and-drop editor, you can craft beautiful newsletters to attract your audience’s attention. The tool also lets you build landing pages and sign-up forms in simple steps to enhance your lead generation efforts.

One of Moosend’s greatest assets is its email list segmentation capabilities enabling you to send more personalized emails to your subscribers to convert them faster. You can also set up automated workflows, autoresponders, and transactional emails through the SMTP server to deliver the right messages at the right time.

Through its real-time analytics and reporting, you’ll be able to monitor which emails perform best to ensure more open rates and click-throughs in the future.

Moreover, if you want to check which email variation will perform best, for example in subject lines, use its A/B testing solution to figure it out. You can also integrate Moosend with your existing marketing stack, such as your CRM tool for maximum performance.

Moosend Features

Moosend Pricing

Moosend’s paid plans start at $9 per month for up to 500 subscribers. You get access to unlimited emails, automation workflows, landing pages/subscription forms, and the SMTP server to set up transactional emails. Start your 30-day free trial today – no credit card required!

 ActiveCampaign

Top Feature: Event tracking feature

Best for: eCommerce, SaaS, Agencies, Fitness

Pricing: Paid plans start at $15/month

ActiveCampaign email marketing tool

If you’re looking for an affordable email marketing solution combined with a CRM app and sales growth features, then ActiveCampaign is suitable for you. It has all the segmentation and automation assets you need to streamline a successful email sending process.

Οverall, ActiveCampaign will boost your lead generation efforts, including an event tracking option. As you move down the funnel, you’ll be able to send more appropriate messages based on the goals you’ve set.

Finally, the tool includes an email builder and dynamic content capabilities to craft personalized emails. As a marketing automation tool, it enables you to set up complex email automation criteria to send appropriate follow-up messages to your audience at perfect timing.

ActiveCampaign Features

  • Triggered and bulk emails
  • CRM solution
  • HTML template library
  • Audience segmentation and dynamic content
  • Event tracking option for high personalization

ActiveCampaign Pricing

The pricing plan starts at $15 for up to 500 subscribers, giving you access to email marketing, online forms, and automation features. Overall, there are four main plans, Lite, Plus, Professional, and Enterprise to choose from based on your exact needs.

 Mailjet

Top Feature: Multi-user account

Best for: SaaS, Media, Advertising

Pricing: Paid plans start at $15/month

Mailjet email marketing

Let’s move to Mailjet, another affordable email marketing platform with great capabilities. It has an intuitive interface that enables user collaboration to sync with your team.

The platform provides you with an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics.

Mailjet has also a function for developers introducing email API, SMTP relay server, and transactional SMS for maximum results.

Mailjet Features

  • Email marketing templates and an intuitive builder
  • Dynamic content feature
  • Contact list management
  • Role management through sub-accounts
  • Advanced analytics dashboard
  • SMTP Relay system

Mailjet Pricing

With Mailjet, pricing for pro plans starts at $15 for 15,000 emails per month without a daily limit. There is also a Premium and Custom plan for businesses looking for more advanced features. They also offer a free plan, with basic functionality for a smaller number of email newsletters per day.

 Cake Mail

Make your own branded templates (or choose from a selection of professionally-designed ones) and manage your subscribers using Cake Mail’s groups and segmentation features. 

Screenshot of segmentation examples on Cake Mail's platform.

The aim of Cake Mail is simplicity, allowing beginners to focus on their messaging without having to worry about their design skills. There’s a free plan you can sign up for to see if you like the platform, otherwise the cheapest plan starts at just $7 a month for up to 500 subscribers and 6,000 emails sent.

Want to compare with Sendinblue’s design options? Take a look at our 40 email newsletter templates to see what’s the best fit for your business!

 HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

Conclusion

Email marketing is not the most glamorous of terms, but setting up an email campaign is pretty exciting.

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