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Best Cold Email Marketing Software

Cold Email Marketing Software that is powerful and easy to use. SmartReach has been designed to help you create successful cold email campaigns, engage the audience and build your business. Now you can simplify lead generation, increase advanced level of customer engagement and set yourself apart from other companies by using one of our carefully designed cold email templates for better results. It has never been that easy!

We offer free cold email marketing software so you can test the waters before committing to a paid subscription. We provide industry-leading cold email templates and assistance from our expert support team to help you get started. SmartReach cold email software helps you generate more leads for your business.

What is Cold Emailing?.

Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services.

Cold emails are not necessarily considered spam. Companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.

When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming.

Essentially, cold emailing works as an advertisement that the receiver can opt-out from at any time so they don’t receive similar emails in the future. Cold emailing can be repetitive work as marketers will have to do endless copying and pasting. That’s where cold email software will come in handy.


If you are an advanced user and are looking for a feature-rich solution for cold emailing, SmartReach is exactly what you need. Your emails would have a better chance of getting a response thanks to their advanced hyper-personalization and advanced scheduling; where you can send emails in your prospect’s timezone. supports all popular email clients including GSuite, Office365, Outlook, Mailgun, and SendGrid.

Smartreach screenshot

It puts an extensive focus on email deliverability and provides a suite of built-in tools like list-cleaning (Email validation), Warm-Ups, and Spam Tests.

Smartreach reporting

It is ideal for bigger teams and agencies owing to their team-centric features like Role-based permissions, Team level settings, Agency dashboard to view and manage multiple clients, etc.


– Custom Send Time for Emails

– Personalized Emails

– Supports Numerous Email Clients

– Easy-to-use Interface

– If-this-then-that, like Workflow Automations

– Account-based Sales

– Dedicated Plan for Agencies


– None (that we could find at least)


Standard Plan: $24 per month/user

Ultimate Plan: $59 per month/user



Woodpecker is the best tool for B2B companies who contact prospective clients via automated personalized emails. Woodpecker is specially designed for cold emails and follow-ups. You can send your cold emails directly from Gmail, Office 365, or Exchange accounts.

Woodpecker Screenshot

It integrates with Zapier, Salesforce, and a wide range of other business tools.

They claim to be one of the most secure software for automated campaigns. Further, it is a great choice for teams who need to collaborate, share lists of contacts, and/or blacklist domains.

Woodpecker offers sophisticated functions that include A/B testing, if-campaigns to move prospects to alternate streams, manual tasks to include non-email actions in the campaign and snippet-based conditions for easy customization and personalization.

One of the benefits of using Woodpecker is that they’re continually improving and updating their software. You can check their roadmap here to see their major updates. 

Woodpecker screenshot2

Woodpecker has also developed a new pricing structure, which allows you to pay the basic price per slot and only pay for the add-on features you actually use.

Add-on features can be turned on and off whenever you want, which means you’re only paying for exactly what you need, when you need it, and no more.


-User-friendly interface is easy to use and understand

-Set up and contact list integration is fast and convenient

-A/B testing is fully automated and gives meaningful insights

-Reporting for daily/weekly/monthly metrics

-Customer support is always available

-Snippet-based Conditions

– Warm-up feature to maintain sender reputation

-Manual tasks can be included in the campaign for non-email actions

-Strong security measures

-If-campaigns allow for prospects to be directed to a different stream

-Unlimited team members/multiple team members per slot  

-Customizable pricing so you only pay for features you use, when you’re using them


-Can be costly for small businesses if multiple slots and add-on are required

-Limited to 7 follow-ups


-Free Trial: 14 Days (includes all add-on functions)

-50 Contact Emails Per Day: $40 – $59 per slot/monthly depending on add-ons selected

-200 Contact Emails Per Day: $44 – $64 per slot/monthly depending on add-ons selected

-Unlimited Contact Emails Per Day: $49 – $69 per slot/monthly depending on add-ons selected



Saleshandy is an automated cold email software. It empowers sales and marketing professionals to reach out to their prospects with highly personalized emails. 

The power-packed tool enables you to send automated follow-up emails up to 49 stages. 

By connecting your Gmail, G Suite, Outlook, or other SMTP accounts with Saleshandy, you can send an automated cold email campaign straight from your account in no time.


Saleshandy enables you to create high-level personalization to connect with your prospects and build a long-term relationship. 

Additional key features of Saleshandy

  • Send personalized email campaign (sequence): Using Saleshandy one can send personalized email campaigns (sequences) to up to 5000 contacts in a day. Using personalization in the subject line increases open rate by 16% and reply rate by 3%.
  • Automated follow-up (stages): Saleshandy provides the capability to add up to 49 stages of condition-based follow-up emails. Automated follow-ups increase the email campaign (sequence) response rate.
  • Custom email templates: Save time by creating pre-saved email templates and adding them wherever required with just a single click. The team collaboration feature makes sharing of these pre-saved templates with other team members easy. 
  • Email deliverability:  The unique email deliverability mechanism of Saleshandy helps you avoid the spam filter and Gmail promotion tab. The email sent with Saleshandy lands straight in the primary inbox of your prospects.
  • Advance performance report: You get detailed analytic reports of email bounce rate, email open rate as well as the reply rate of each individual email in a campaign (sequence). The user or admin can download the reports of your campaign (sequence) and team to evaluate the performance. This performance report will help in optimizing the campaign (sequence) and increase the conversion rate.
  • Real-time writing assistance: With its real-time writing assistance feature, Saleshandy helps you stay on top of your content engagement. It provides four real-time ideas while you’re composing your email to ensure that it gets delivered.

Saleshandy customer review:


Overloop is a sales automation tool that provides features of sales productivity enhancement. 

Mail tracking, email finding, and email verification are to name a few. It has a user interface that saves time by providing stats and reports in their web app. They also help teams to integrate their marketing activities together.

Pricing Plans:

  • Lite – €39/mo
    • 1 user
    • Unlimited contacts
    • Unlimited workflows
    • Unlimited deals
  • Standard – €79/mo
    • 1 user
    • Unlimited contacts
    • Unlimited workflows
    • Unlimited deals
  • Advanced – €129/mo
    • Email Automation
    • Unlimited Pipelines
    • Email Tracking (Opens, Clicks, Replies)
    • Reporting and Insights
    • Email Finder (250 credits/month)


With an easy-to-use interface and powerful features, Snov is another popular software designed for cold emailing. Snov allows you to automate your email campaigns and save time. You can also download the Snov extension for Google Chrome that lets you find someone’s email address on a website.

Snov- cold email tool

You can set triggers that will notify you when a person opens your email. Another automated action that you can set is a follow-up email if a user opens your email, but does not reply.

Snov- cold email tool- dashboard

Finally, with the Domain Search Tool, you can find an email address that is attached to a certain domain name.


– Email Finder

– Easy-to-Use Interface

– Drip Campaigns

– Email Verifier that Validates all Email Addresses


– Does not Feature an “Unsubscribe” Link

– Does not Show the Most Used Email from Each Contact When Given Multiple Email Accounts


– Small Plan: $29 month/user

– Medium Plan: $49 month/user

– Large Plan: $79 month/user

– Extra-Large Plan: $139 month/user



Rebump is a fantastic app that helps you manage your follow-ups. It will automate your follow ups entirely and ensure an average of 30% response rate for its customers.

It is one of the most prominently used as an auto follow-up tool in the marketplace.

Pricing Plans:

  • Unlimited- $5/monthly (billed annually)
    • Automatic Follow-up Emails
    • Customizable bump messages
    • Customizable bump intervals
    • Specify bump days and times
    • Works with most email clients
  • Unlimited plus- $12/ month (billed annually)
    • Up to 10 bumps per message
    • Track if email was opened/read
    • Personalized Bumps
    • Multiple Bump Sequences
    • Pause Messages
    • Email Throttling
  • Unlimited premium- $19/ month (billed annually)
    • Up to 10 bumps per message
    • Track if email was opened/read
    • Personalized Bumps
    • Gmail signatures
    • Multiple response types
    • Zapier integration


SmartReach is a user-friendly email marketing software that allows you to build strong customer relationships, generate qualified leads, and increase your sales. ✔ Affordable for small businesses ✔ Save time – increase productivity ✔ Schedule & automate your emails ✔ Create the best cold email campaigns ✔ No hidden fees on pricing

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