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Best Commercial Email Marketing Software

What is the best commercial-based email marketing software for you? Take a few seconds and easily compare several top rated services with a side-by-side feature comparison chart and see how each stacks up.

Although all emailing software are helpful, only a few are excellent. You should carefully choose a software for your business communication. Some of the best email marketing platforms include Constant Contact, SendinBlue and MailChimp.

ActiveCampaign


ActiveCampaign

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ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus ActiveCampaign’s customer support is fast and friendly.Pros

  • Great automation features that simplify customer interactions
  • Helpful, friendly, and fast customer support
  • All plan levels include data migration and implementation services
  • CRM with sales automation included for free (For a limited time)
  • Has 850+ integrations with the most popular software

Cons

  • Learning curve can be a challenge
  • Lite plan is very limited (and includes ActiveCampaign branding)
  • Plans quickly jump in price with the number of contacts

ActiveCampaign is a customer experience automation (CXA) software with email capabilities. Because it is designed to manage contacts and the sales process, it offers more than 850 integrations.

There’s a 14-day free trial to test the software. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. The discount for paying annually ranges from 15% to 40% depending on the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off). 

  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month

You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. For example, you can get the Lite plan with 500 contacts but can incrementally increase it to 100,000 contacts for $405 annually. The Plus, Professional, and Enterprise plans increase the customer relationship management (CRM) capabilities of your platform.

ActiveCampaign helps businesses build automations that are customized to increase engagement with subscribers, giving it the edge in this category. The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so your marketing and sales processes can work together to earn more revenue.

SendinBlue

Sendinblue Email Marketing Software

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

HubSpot – Best for Automated Email Marketing

HubSpot

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  • PRICE STARTS AT $0
  • POWERFUL EMAIL AUTOMATION
  • STUNNING EMAIL TEMPLATES
  • TRAFFIC AND CONVERSION ANALYTICS

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HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports

Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

Moosend – Best for AI-Powered Ecommerce Sales

Moosend logo

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  • STARTS AT $0
  • AI-POWERED ECOMMERCE
  • UNLIMITED EMAILS
  • REPORTING & ANALYTICS

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Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.

You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.

Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro — $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Try Moosend for free today.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

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  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

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Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need to for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Their annual plans and prices are based on how many contacts you have. Below are what it’ll look like based on 500 contacts:

Free — $0

  • Up to 15,000 emails / month
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop ups
  • Reports

Standard — $16 per month

  • Up to 15,000 emails / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Up to 15,000 emails / month
  • $80 in free SMS credits / month
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Enterprise — Custom pricing

  • Unlimited emails
  • Free SMS credits
  • Email campaigns
  • Signup forms, boxes, and pop ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting
  • Email migration
  • Dedicated account manager
  • Deliverability support
  • Custom IP address

Remember: This is based on a contact list of 500. If you have more, the prices will go up.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support is a must-have too.

HubSpot

A good option for B2B service businesses

HubSpot is world-class in offering businesses an all-in-one sales and marketing platform that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between. 

While some argue that trying to do everything is HubSpot’s downfall, it does enable them to do one thing exceptionally well; Reporting.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

By using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue back to the marketing campaign, newsletter, or blog post that influenced each sale. In this sense, HubSpot is more of a CRM that offers email marketing and automation, rather than vice versa.

And if your website is built on WordPress, then you get an extra advantage to using HubSpot as your email marketing tool. HubSpot has a WordPress plugin that gives you the ability to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM, all without leaving WordPress.

Hubspot can come at a cost 

While much-loved, HubSpot is the second most likely response (behind Mailchimp) to “Which email marketing software are you leaving?” in our survey of 1,700+ email marketers. The reason is almost always the same; Price.

HubSpot position themselves as an affordable option for small businesses by offering free versions of their products – but don’t be fooled by the HubSpot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.

One business owner I spoke with started on a $50/month plan, and within a year needed a $2,000/month plan that had to be paid annually. The only difference was an extra 15,000 contacts and adding marketing automation, yet they jumped from seeing $50 leave the bank to $24,000. 

This is where I feel conflicted about HubSpot.

On the one hand, you could get the same functionality for one-tenth of the price using ActiveCampaignBenchmark, or half of the tools in this guide. On the other hand, if the value of knowing what influenced each sale is a problem worth paying a five-figure sum to solve, then HubSpot is a strong contender. 

This is why we suggest that HubSpot is an ideal choice for B2B service companies, where the value of winning a handful of extra clients a year would easily cover the cost of HubSpot. This extends to larger, or more sophisticated, agencies that must provide clients with in-depth reports on their marketing funnel.

If you just need email marketing software, HubSpot is possibly overkill. But if your search for email marketing software is part of a wider plan to raise to your marketing game and improve performance across your entire sales and marketing funnel, HubSpot is a strong contender – but don’t expect it to come cheap.

Conclusion

Send your emails with one of the providers below, our experts have reviewed the best email marketing services available.

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