If you’re speaking about the most popular content creation apps for Instagram, you probably have to mention Boomerang, Layout, or Poster. But if you’re looking for the best video content creation apps for Instagram, you should start this journey by exploring some lesser-known apps. Let’s check them out!

With content creation and curation, finding and delivering amazing visual content is becoming more and more important. For Instagram, we wanted to find out which apps made it easy to create and deliver outstanding content. We discovered six must-have photo and video creation apps for Instagram.


Best Content Creation Apps for Instagram

Snapseed is a complete and professional photo editor app developed by Google. I use it to edit almost all my photos. Tune and edit colors, effects, white balance, and more with granular control over almost everything.

Pro tip: I’m a big fan of the “Brush” tool for bumping up saturation on specific spots on my photos because I (obviously) love color! Also, the Ambience setting under “Tune Image” adds a nice depth and warmth to image.

Price: 100% free in the App Store or Google Play.


Best Content Creation Apps for Instagram

A Color Story is a fun app with hundreds of filters and effects, and a great community too. Create photos and videos with colors that pop, save your own edits to use as custom presets, and toggle between 20+ tools to help you get that perfect edit.

Pro Tip: Follow #acolorstory on Instagram for a major dose of inspiration and a fun community vibe!

Price: Free with in-app purchases for extra filters and effect “Packs” that are mostly under $3. New all-access yearly “ACS+” membership is $24.99 a year. Download from the App Store or Google Play.


Best Content Creation Apps for Instagram

Transform your Instagram Stories with Unfold. Create streamlined stories that look like they took hours to craft, but took mere minutes. Turn plain Instagram Stories into storyboards with stylized videos, photos, and text.

Pro Tip: Explore the different packs you can buy because there may be a perfect style that matches your branding…and voila! You have easy-to-use story templates. I personally love “RP1” and the limited-edition rainbow “Pride” collection.

Price: Free with in-app purchases for extra layout packs around $0.99. Download from the App Store or Google Play.

VSCO (iOS and Android)

Why you should try it:

VSCO photo editing app

Source: VSCO on Apple Store

VSCO is one of the original and most popular photo-editing apps. In fact, it’s so popular that more than 200 million Instagram posts feature the #VSCO hashtag.

There are 10 free preset filters that make your phone-shot photos appear as though they were captured on film. There are also a range of photo-editing tools available to help elevate your photo quality, like contrast and saturation to enhance your photos, grain which adds texture to photos, and crop and skew tools which alter the perspective of your photos.

For more than 200 preset filters and advanced photo-editing tools, upgrade from the free version of this Instagram app to become a VSCO member.

 Avatan Photo Editor (iOS and Android)

Why you should try it:

Avatan Photo Editor

Source: Avatan Photo Editor on Apple Store

As well as offering effects and filters to lay over your original photo, Avatan Photo Editor makes it easy to retouch photos and create your own customized effects for photos. The basic version of this photo-editing app is free, although there’s the option for additional features or advanced tools by making in-app purchases.

Adobe Lightroom Photo Editor (iOS and Android)

Why you should try it:

Adobe Lightroom Photo Editor

Source: Adobe Lightroom on App Store

Adobe products are known for their powerful photo-editing capabilities, and the Adobe Lightroom Photo Editor app is no exception. Capture and edit raw images using the app’s editing tools and elevate photos to a professional quality by adjusting their hue, saturation, exposure, shadows and more.

Try out its preset filters, get inspired by edits other Lightroom users have made using its Discover section. And learn from the interactive tutorials to take your photo-editing skills up a notch


Best Content Creation Apps for Instagram

Genre: Content Creation

Website: canva.com

Canva is an excellent graphical tool, that makes design easy, even for the “graphically-challenged.” You can quickly make eye-catching graphics for your Instagram posts.

It features drag-and-drop design, multiple pre-configured layouts, fonts, and a plethora of sample photographs and illustrations. You gain access to many more copyrighted graphics for only a $1 fee.

You can efficiently use Canva to crop, enhance, straighten, and edit your images. It allows you to add text to photographs easily, and even create thought or speech bubbles.

It comes with thousands of templates for many uses, including templates to make social media posts at the optimal sizes.  \

CutStory for Instagram Stories

Best Content Creation Apps for Instagram

Genre: Instagram Stories Tool

App Store Page: Apple

Instagram Stories has revolutionized the ways that people tell their tales visually using Instagram. And of course one of the best features is that you can include 15-second video clips, as well as still images. But it can be difficult to cut a long video into the short sections that you want for an Instagram Story.

You do have to make a $0.99 in-app purchase to remove a watermark from your videos – an essential purchase for influencer marketing purposes.

It makes splitting a video straightforward – not just the 15-second chunks you need for Instagram apps, but into more extended sections, if you need them as well.

You can use even use CutStory to automatically split a longish video into 15-second chunks and then upload each piece in sequence to make an almost seamless flowing Instagram Story.

Gleam Competitions

Best Content Creation Apps for Instagram

Genre: Instagram Contests

Website: gleam.io

One way to gain your followers’ attention is to run some form of Instagram contest or giveaway. You can use Gleam Competitions to run a competition embedded in a web page. From here you can set up and operate giveaways, contests, and sweepstakes. These are all designed to help drive user engagement.

Gleam verifies the entries, reducing the number of steps required for people to enter your contests. You can also provide custom viral referral links to encourage people to share your competition.

You aren’t limited to your Instagram account either. You can use Gleam to set up landing pages on a website or your blog, and on Facebook, Twitter, and Pinterest as well as Instagram. As always, you cannot include a link directly in an Instagram post, but you get around this limitation by adding a call to action in your Instagram bio, asking users to visit the non-clickable link in your posts.


Have you ever wondered if there are cool apps you can use to make your Instagram feed more interesting? Someone who knows how to take their social media game to the next level doesn’t just post images or videos on Instagram. They will make sure that this is where they share their best pictures, paired with videos that are equally as engaging!

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