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Best Content Creation Ideas

So now you know a few tools that can help you create the most attractive content for your business. Still, the hardest part of the process is coming up with those ideas in the first place. Here are a few places that are bound to give you an idea for something great.

As you can see, there is more to content marketing than just writing blog posts. Try out new and exciting ways that you would not have otherwise known. It may be more time-consuming initially, but the effort will be worth it in the long run.

1. General Forums (Quora, Yahoo!, etc.)

One of the first places I go to find inspiration for titles is Quora. It’s a huge forum where people ask questions about everything under the sun. Simply type in the topic your readers are interested in or the name of your industry, and you will start finding questions that you can turn into content.

what are the best times

From this question, you could create something like 10 Invoicing Tools for Freelancers

2. Industry-Specific Forums (Your Readers’ Forums)

Forums are kind of old school in the world of the Internet, but they’re still popular. They are one of the simplest ways for people to converse with others online just as they do in real life. People share news, ask questions, answer questions, and more.

There are general forums like Quora, but there also are forums for just about every industry and niche.

Go to Google and search for [your industry] forum, and you’ll likely find at least one and probably a dozen.

Here’s a snapshot from </>:

dream in code

There are a few great questions on that one page.

3. Online Groups (Facebook, LinkedIn, etc.)

Social media groups are like niche forums. People discuss industries, interests, and topics. Look for the groups that don’t allow lots of article sharing. Those are mostly spam. Look for groups in your industry that have a lot of questions and answers.

4. Industry Publications: Popular Titles and Topics

Find the sites in your industry that publish all the latest news, trends, tips, and everything else your readers love. Look for the articles with the most engagement: comments, shares, views, etc.

You’ll get a feel for what’s popular and what the hot topics are. Create the content on those topics, and try to either bring a different viewpoint or expand on what’s already been discussed.

5. Industry Publications: Comment Sections

On industry publication sites, you’ll see comments. The people leaving the comments are your target readers, so notice what they’re saying. Since writers do not, and cannot, share everything on a topic in a single article, sometimes readers will ask questions. Look for those questions, and provide answers with your content.

6. Social Media: People You Follow

Create a list of your ideal readers. Usually, that’s a list of your best customers or ideal customers. Follow them, and take note of the content they engage with. See what they share, reply to, etc. Those are topics you can cover with your content.

7. Social Media: People Who Follow You

A basic social media strategy is to share the content you create (and the best content you can find) that your target audience will find interesting and useful. If you do a good job of this, you’ll attract a following.

Even with only a few followers, you can ask your followers questions like: What is your biggest challenge at work?

The replies can lead to great topics for content.

hiten shah tweet

8. Social Media: Hashtags

It took me a while to start using hashtags on the updates I share on social media, and it took me even longer to follow hashtags.

Your ideal followers won’t always follow you. It’s just the way it is. But you can still find them by following popular industry hashtags.

Follow the hashtags and look for popular articles, buzzwords, and questions. That can lead to potential topics for your content.

9. Social Media: Questions People Ask Industry Influencers

Identify the influencers in your industry. Put them on a Twitter list or follow them. Look at how people interact with those influencers. Often, people will ask influencers questions; but because influencers are busy, they won’t have time to respond to all the questions.

That’s where you can step in and provide the answers.

10. Social Media: Topics Industry Influencers Discuss

Look at the things influencers are sharing. Create similar content. If it’s good enough for the influencers in your industry, then it’s important.

11. SlideShare

SlideShare kind of falls into its category of online content. It’s a hugely popular site, and there are slide decks for just about every industry out there. Search for your industry, and find the most popular decks. From there, create content that builds on the popular topics or that presents your unique commentary.

slideshare snapshot

12. YouTube: Industry Videos

There are a few ways you could get inspiration from YouTube. The one that works the best is to find the most popular videos from your industry, which could be how-to videos, trend videos, news videos, or whatever. Then look for those with views, comments, and other engagement, and you’ll have the topics you should be focusing on with your content.

13. Instagram Feeds and Comments

I’ve followed influencers in the online industry, and the comments they get can lead to content gold. Again, influencers don’t have time to answer every question. That’s where you can come in. And for some reason, influencers on Instagram get a lot of comments.

14. Interviews

Talk to interesting people. I like to think that everyone has a unique perspective to offer on something. Even if they’re just telling their own stories about experiences they’ve had, it can lead to inspiration for a post. So interview someone. Talk to them in person, on the phone, or over email. Ask them a few questions.

Use the discussion as inspiration. You also could use the interview as a piece of content, but always get permission before you do that.

15. External Roundups

A roundup can make a great post on its own. Provide ten great pieces of content for your customers to consume. In addition, looking through the content itself can spark inspiration. You can see what people like and then form your content.

16. Internal Roundups

This is the same basic idea as the external roundups described above, except that here you’ll look back through your archives to see what you’ve done in certain categories or tags.

17. Surveys

Are you unsure about what your customers need to know? Ask them what they’re struggling with. Ask them for three challenges they’re facing in the industry. Ask them what topics they would like to know more about. Don’t overdo it with surveys. Directing even one question to a few customers can lead to great content inspiration and ideas.

18. Your Website: Comment Sections

In the same way, you can get ideas from the comment sections of other websites, you can get great ideas from your comment sections. If readers are asking questions or telling you what you should have included, you can use that to create new content.

your website as a source

19. Your Website: FAQ Sections

Many websites have frequently asked questions sections because they get repeat questions and want to provide the answers for visitors and new customers. Look at your FAQ section and determine if there are ways you can expand on the topics with another form of content, such as a video, a blog post, an e-book, or a guide.

20. Competitor Websites: FAQ Sections

Take a look at the FAQ sections on your competitors’ websites. See what questions they’re getting all the time, and make sure you’re answering those questions with some form of content.

21. Conference Q&A Sessions with Experts

Conferences are great if you can attend. Not only do you learn a lot, but you can use the sessions for content inspiration. You can pull inspiration from the topics the experts discuss. Also, pay close attention to the Q&A sessions and focus on what people ask. Can you provide answers to those questions?

22. Conference Agendas

Check out the agendas for conferences. See what the big topics are. You can create your content based on the hot topics at conferences.

23. Conference Roundtable Discussions

I think there is good value in the roundtable discussions at conferences. The best discussion often comes from the questions. If people ask questions about the same topic, it’s a good indication that content covering that topic would be popular.

24. Customer Service Representatives

Here is one of my favorites. I used to work for a large shoe catalog company, and I would get the occasional email from customer service saying they were getting questions about the shoes.

I would try to find the answer and report back. But then I realized that customer service representative speak with the customers all the time. They get a lot of business-specific questions, but they also get many general questions. Those general questions can lead to great ideas for content.

25. Salespeople

As customer service representatives, salespeople are in constant communication with customers. They are on the front lines. Even better, salespeople work with customers in the early stages of the sales process. So they answer common questions all the time. You can take that insight and turn it into great content that will attract other potential customers.

26. Product/Service Experts

When I worked for the shoe company, I learned that the merchandisers would attend shoe shows where they would get all the latest information on upcoming trends. This made for great blog posts. We could do content about Hot Trends for Next Summer, and people liked it. The experts at your company often have very interesting and useful knowledge.

27. Popular Posts on Your Site

Look at the popular posts on your site, even going back a few years. You can create new content on the same topics or repurpose content into other forms like videos, podcasts, and more.

28. Announcements

What does your company have coming up? Big announcements can make for content that your customers would find interesting.

29. Webinars

Webinars have become popular the last few years, but they’ve been around for a while. Check out the popular webinars in your industry. Look at the influencers. They usually hold webinars. Follow a few and see which ones are more popular. The topics discussed can make for great topics for all content.

webinar kissmetrics snap

30. An Industry Outsider

Discuss with someone who has little to no interest in your industry. They’ll likely have questions that would make for great content.

31. Webmaster Tools

All Google keyword search queries pass through Google’s Webmaster Tools now. It’s a good place to see what content is generating the most traffic from search. From there, you can look for other potential keywords that could be the focus of future content.

32. Website Analytics

The same tactic described in Webmaster Tools above works with analytics. You can see how visitors are finding your site. Then determine if there is more you can do in those channels to create content to attract more of the same type of visitors.

33. Ubersuggest

Once you have a basic idea of what you want to write about, you can use Ubersuggest to uncover content ideas. Here’s how to do it:

Step #1: Enter Your Keyword and Click “Search”

Step #2: Click “Content Ideas” in the Left Sidebar

Step #3: Analyze the Results

With this list, you now have the inspiration to guide your next article. For example, the third listing from the Huffington Post is titled “29 Essential Content Marketing Metrics.” You can play off of this with a title such as:

  • 59 Essential Content Marketing Metrics
  • 37 Content Marketing Metrics for Growing Your Following

You get the point. Your goal is to see what’s been published and then create an engaging headline followed by industry-leading content. It’s a simple formula that generates serious results.

When you’re done with this, click “Keyword Ideas”.

It’s here that you’ll find data related to your primary keyword, as well as a long list of keyword suggestions:

Once you find a keyword you want to target, click on it:

Here’s what you get:

  • Google SERP – the top 100 URLs that rank for the keyword in Google search
  • Estimated visits – the estimated traffic the page gets for the keyword
  • Links – the number of backlinks from other sites
  • DS – the domain score, ranging from 1 (low) to 100 (high), measuring the overall strength of the website
  • Social shares – the total number of times the URL was shared on social media

This provides you with a clear overview of what it takes to rank for your selected keyword. You can use the top-ranking sites as a jumping-off point, as these are the competitors standing between you and the #1 spot.

34. Product reviews

Think about recent products you’ve used related to your brand or industry.

You can review these topics in a blog post or video demonstration.

For example, let’s say you run a website related to camping and other outdoor adventures. If you go on a fishing trip and use a new pole, you could write about your experience with the new gear.

If your company is releasing a new product, use this method to build hype for a new product launch.

You could even write reviews for products you don’t own and never used. Just look up products online, and base your discussion around online customer reviews.

35. Topic generator platforms

If you’re still stuck and can’t think of anything to write about or research, use online sources to help you generate topics.

One of my favorites is the HubSpot blog ideas generator.


As you can see, it’s pretty simple.

Just add some keywords you want to include, and the tool will come up with a list of potential ideas.

In addition to the HubSpot tool, you can check out Portent’s content idea generator.

36. Personal stories

When in doubt, tell a story about something that happened to you.

It could be a success story. Or maybe tell your audience a story about a mistake you made.

How did you learn from it? How did you get to be where you are today?

It could be a recent story or one from the past. Master the art of storytelling.

Personal stories are great because they make your content unique. While people may have similar stories, the details of yours won’t be the same as anyone else’s.

37. Sign up for newsletters

Get content ideas delivered directly to your inbox.

Sign up for industry newsletters. They’ll keep you up to date with trending topics, news, and events.

You can even sign up for competitor newsletters. See what they are discussing with their customers.

Use the topics covered in these emails to generate new content ideas.

38. YouTube videos

All businesses should have a YouTube profile. Use it to upload videos, and then share those videos on all your marketing channels.

But YouTube can also be a resource for coming up with new ideas.

Treat it the same way as a Google search, which I previously discussed. As you start to type in a subject, you’ll see suggestions.

When you watch a video, there will be related videos on the sidebar for you to consider as well.

Let’s say your brand is in the automotive industry. Here’s an example from the ChrisFix YouTube channel:


This video is about how to change the oil in a car. But look at the videos on the sidebar I’ve highlighted.

These related topics are about how to replace brake pads and how to repair rust on a car. Both of these are suitable new content ideas related to this industry.

In addition to finding topics based on the titles of videos, you can also watch some of them to find some inspiration within their content.

Just as you did with your website and the websites of your competitors, you’ll also want to read through the comments section of YouTube videos. Check out the comments on your videos as well as the videos you’re watching to help generate new ideas.

39. New products and technology

If your company sells something, writing content about a new product release is a win-win scenario.

I briefly mentioned this earlier when I talked about product reviews.

First, you’ll be able to generate a buzz for the release, which will ultimately help you drive sales. But it also gives you something to write about.

Furthermore, staying up to date with the latest technology trends can help you come up with new topics to cover.

It doesn’t matter what industry you’re in or what type of business you have, new technology is evolving everywhere.

There could be new software directly related to your business or just a general advancement in your industry. These are all scenarios to consider sharing with your audience.


Content creation is one of the important tasks for virtually any kind of business out there, and the more ideas you have for how to create effective content, the better. The above article should provide you with a number of great content creation ideas to make your next project a success.

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