What’s the best content creation software? This is a question that I get asked a lot. I know that questions about software is one of the most visited topics on my blog. If you have been searching around for some time for a great new piece of content creation software, then you have come to the right place.

Content Creation Software enables a small business to create marketing content without the need for a big marketing budget or a massive team of writers. Once the software is installed and configured, you simply sit back and it does all the work for you. In this post I will be showing you the best Content Creation Software which gives you a great return-on-investment.


Hands down the most useful SEO tool for performing keyword research, competitor analysis, and tracking search rankings is Ahrefs. It’s recommended that you check it almost every day to evaluate how your top articles are faring for their target keywords.

You can also use the Ahrefs SERP overview when creating outlines for your articles to:

  • get an idea of how the top-ranking content on the subject is structured, its comprehensiveness, and try to find a unique angle,
  • find related keywords and topics to include in my articles (taking cues from the articles currently ranking).

 Google Documents

I relied on Microsoft Word about six years ago, but now my go-to writing software is Google Documents. It’s intuitive, collaborative, and makes the process of creation a breeze. You can mark comments to leave instructions for publishing, editors can make suggestions, and the like.

Best Content Creation Software

The best thing about the tool is you can insert quick screenshots and paste photos from the web without downloading them.

Exploding Topics 

Trend finding can seem daunting, but if you don’t get a thrill from reactive work, fear not. Trends always have roots, and having a sense of what’s going to take off is just as important as reacting.

Exploding Topics is a new content curation tool that provides insights into rising and newly trending topics, using an algorithm to predict what will go viral

“Really loving @explodingtopics as a content inspo source for emerging trends across finance, e-commerce, gaming, media, and other industries.” Brad Michelson, eToro

Its findings are ideal for content creators to hijack and start writing stories about – before everyone else catches on 😏. It’s free, but the pro version starts at $47/mo.

SEMrush Topic Research Tool

Content ideas example

Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.

Just enter a subtopic and see related articles and questions being asked in real-time. 

Cost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools)

SEMrush Marketing Calendar

Marketing Calendar screenshot

Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it.

Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.

Cost: From $99.95 per month 



SparkToro positions itself as a way to “Instantly discover what your audience reads, watches, listens to, and follows.” When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are.

The more you can create your content around your target market’s needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.

Cost: From FREE for 10 searches per month to $225 per month for 500 searches


Also Asked example

Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.

And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is AlsoAsked.com, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.

Cost: FREE

Answer the Public

Answer The Public

As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked.

While AlsoAsked.com shows results from PAA, Answer the Public returns results from Suggest data, showing combinations of auto-complete searches. 

Use the two tools together to supercharge your insights and research.

Cost: FREE


11 Social Media Tools Every Content Creator Needs

A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.

The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.

How to Create Beautiful Graphics with Canva:

  • Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
  • Choose your unique elements to make the graphic your own.
  • Share your new visual on any social media platform!


11 Social Media Tools Every Content Creator Needs

Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.

Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.

How to Build Graphics Quickly with Crello:

  • Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
  • Simply click on a design template you love, and customize it using the Crello editor.
  • Save your finished product, and/or share it across your social media sites.


Content creation software is a great way to produce lots of content in an effective and efficient manner. Some content creation software is better than others when it comes to specific functions.

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