Are you willing to consider some of the big challenges that are facing marketing today, such as integrating social media strategies with content marketing strategies? If you answered yes then you should look into getting a certification that could help you excel in your career. One possible pathway is to get a Content Marketing Certification which specializes in teaching you how to combine your efforts on different channels.
If you’re looking for information about content marketing certifications, then look no further. We provide all the necessary information about different types of content marketing courses or certifications and what each one entails. CMC is a good way to learn content marketing if you don’t want to go through paid tutorials.
Content Marketing Course by HubSpot
HubSpot has become one of the most well-known platforms for marketing, sales, and CRM software. It’s used by millions of people across thousands of organizations, giving the company a unique perspective on all things marketing. Using that expertise and experience, HubSpot launched the HubSpot Academy which hosts courses on a wide range of subjects.
One of their best courses on the HubSpot Academy is the Content Marketing Course. It’s a free certification course that focuses on the essentials of becoming an effective content marketer. Once you’re done, you get a completion certificate that’s valid for a year.
It’s a critical course for starters because it covers all the fundamentals of content marketing at its core. Therefore, in total, the course covers around 12 main topics, including the following.
- Generating Content Ideas
- How to Build a Content Creation Framework
- The Best Way to Create Quality Blog Content for Your Audience
- The Power of Storytelling
- Long-Term Content Strategy
- How to Create Pillar Pages and Topic Clusters
- How to Build an SEO-Powered Guest Blogging Strategy
- Effective Content Promotion
- How HubSpot Leverages Blogging to Rank #1 on Google
- Repurposing Content
- Creating a Successful Video Marketing Strategy
- Measuring and Analyzing All Your Content
The entire certification course is in video content and takes about 6 hours. However, you can watch it at faster speeds if you can keep up.
In the end, you’ll be taking an exam that will test everything you learned. However, upon passing the exam, you’ll receive the completion certificate that you can download, print, or put on your LinkedIn profile.
The Strategy of Content Marketing on Coursera
The Strategy of Content Marketing is a complete content marketing course on Coursera offered by the University of California (UC Davis). While Coursera is known to have some of the best courses on various subjects, this is the best content marketing certification you can opt for on the site.
The primary objective of the certification is to teach you how to create an ideal content marketing campaign. Therefore, using that, you can create a content strategy and train your customers according to your needs.
Furthermore, the course also delves into the right way to write engaging copy for your website, ads, and more. You learn to build your brand with and around creative content to continually engage customers and build a unique brand identity.
On average, the course takes around 20 hours, including the lectures, exams, and more. By the end of it, you will get a certification that you can share on your website, LinkedIn profile, or other platforms; you can also download the certificate if you want to add it to your portfolio or resume.
The best thing about the course is that it’s completely free. Being backed by UC Davis puts it under the Professional Education category. That’s why you can show its certification as an official document.
Furthermore, the course covers the following topics and knowledge areas throughout.
- The complete content marketing ecosystem
- All the strategic types of content, including blogs, videos, graphics, 2D animation, infographics, and more
- The concept of strategy in marketing
- Creating the ideal content marketing strategy
- Effectively managing your content, content plan, and overall strategy
Additionally, during the 5-week course, you’ll also be doing quizzes to test your knowledge.
Content Marketing Fundamentals by SEMrush
SEMrush has grown to be known as a go-to marketing brand for digital marketing tools and techniques. The software has helped thousands of companies manage their content marketing strategies, digital marketing efforts, and more.
Using the knowledge gained from selling the software, SEMrush started an online learning academy with certifications. The certification exams cover a wide range of topics, including content marketing, content strategy, on-page SEO, PPC, social media marketing, and various tutorials.
The Content Marketing Fundamentals course is a 2-hour course that delves into the importance of content for your brand. It details how you can leverage content and its promotion to improve audience engagement and the user experience.
Once you’ve completed the course, you will have to complete a certification exam. However, upon completion of the exam, you will receive a personalized certificate that you can print, download, put on your website, resume, or LinkedIn profile.
However, if you’re familiar with content marketing, you can also take the exam directly.
The course covers a lot of topics, including the following.
- Content audits
- Content ideation
- Competitor research
- Audience/target market research
- Content calendars
- Content creation
- Business goals in content marketing
- Implementing content marketing
- Content distribution
- Content promotion
- Measuring content success
- Content tips, tricks, and techniques, including best practices
By the end, you’ll have a good idea of how to get started with content marketing. However, completing the course and getting the certification doesn’t make you an expert. It only helps you develop an idea of how you should move forward.
Content Marketing Specialist by Digital Marketer
The Content Marketing Specialist certification by Digital Marketer is complete with content marketing basics, content strategy tips, and information on leads and sales. All of it is designed to help you get more visitors and conversions.
According to the course description, its primary purpose is to help users convert their organic traffic and all their potential sales at each stage of the marketing funnel. That way, every potential lead can be sold directly.
However, it doesn’t matter whether you’re an expert content marketer or someone new. The certification course revises and emphasizes the creation and promotion of content to increase visitors, leads, and sales.
Furthermore, the entire course has five modules that have a total of 50 video lessons. That also includes handouts you can download and print, along with quizzes in each module to test your newfound knowledge.
When you complete the course, you will receive a digital certificate that you can download and print. Furthermore, you’ll also get a content marketing specialist badge that you can share on your website, LinkedIn profile, or at other places like your email signature. Therefore, it’s a great way to show people that you’re a certified content marketing specialist.
The following summarizes each of the five modules.
- Starting off, the first module focuses on the fundamentals of content marketing.
- Module 2 focuses on content that helps improve awareness.
- The third module delves into content that generates leads.
- After that, the fourth module goes into content that sells.
- The fifth and last module focuses on the content that helps improve retention and loyalty.
If you want to learn more about the Content Marketing Specialist certification by Digital Marketer, you can go here.
Content Marketing Certification by AMA (American Marketing Association)
Pricing: $249 for AMA members – $349 for non-AMA members
The American Marketing Association is one of the most well-known and renowned marketing associations in the US. Their certifications are recognized globally by most companies.
The AMA’s Content Marketing Certification is designed to bring all the relevant knowledge related to content strategy, planning, creation, and promotion, while also delving into the right measurement techniques.
However, this course is designed for marketing professionals and experts who have at least 4-7 years of experience. Therefore, there aren’t any outstanding eligibility requirements, but ideally, the individual should have a bachelor’s degree or a master’s degree.
The entire course covers the following topics in detail.
- Content strategy
- Content types, such as webinars, blogs, e-books, videos, podcasts, illustrations, infographics, and more
- SEO basics and fundamentals
- The entire content marketing foundation
- Developing visual content campaigns
- Google Analytics fundamentals
At the end of the course, you’ll have to give an online exam made up of multiple-choice questions (MCQs).
However, the 2-hour test is extremely hard to master and to pass; it requires a score of 80% or higher. You can try out the exam three times within one year of your registration.
You can find several exam preparation resources on the website. Therefore, it’s best to study and go through all the relevant course material before attempting your exam to maximize your chances of success.
The Copyblogger Content Marketer Certification Program
Copyblogger’s Content Marketing Certification program is designed for experienced content writers, professional content marketers, digital marketers, and marketing specialists who want to boost their content skills. That includes content writing, content creation, and content distribution skills.
However, the program isn’t available all year round; it’s available for a limited time during the year when Copyblogger starts to hand out certifications. That’s why you need to add your email on their website so that you can get a notification when the time comes.
After completing the course, you can apply for the Content Marketing Certification. At that point, the editorial team will review your application and decide whether you pass.
However, once you pass, you will get a printable and downloadable certificate. Moreover, you will also receive a badge you can show on your website, LinkedIn profile, or any social media page.
Most importantly, you’ll be listed in Copyblogger’s list of certified content marketers on their website.
Above all, the certification course covers the following.
- The art of content writing and creation
- Developing content strategies as a content marketer
- Developing content marketing strategies
- Content success framework
- Strategic content types
Content Marketing: Grow Your Business with Content Marketing on Udemy
Udemy has become one of the most well-known learning platforms, along with Coursera. The site has thousands of online courses and certifications on countless subjects.
While Udemy has a lot of content-related courses, there’s one content marketing course and certification that stands out.
Therefore, this particular course is created by Phil Ebiner and the Video School, and it focuses on utilizing content marketing to grow your brand and business.
There are no prerequisites or prior knowledge requirements; since you’ll be learning content marketing basics too, it’s a great course for beginners.
During the course, you’ll be learning the following.
- Understand the fundamentals and basics of content marketing.
- Learn about different ways to utilize content marketing to grow your business.
- Develop an understanding of target audiences and how you can create audience-specific content.
- Increasing your subscribers, followers, and customers.
- The right way to create a social media strategy to use sites like Instagram, Facebook, Twitter, and Pinterest to promote your content.
- Create a content ideation and creation system that helps you put out new ideas.
- Set up working marketing funnels.
- Correct way of publishing content with the proper format.
- The best way to measure and analyze the results of your content marketing efforts to maximize success.
In total, the course content has 13 different sections with 61 lectures. The total length of the course is around 5.5 hours. However, in addition, you get various downloadable resources, ultimate guides, and e-books for further reading.
Furthermore, you can complete the course content at your own pace, and by the end, you can get reviewed by the marketing professionals who’ve developed the course content. Upon completion, you get your certification badge.
To learn more about the Content Marketing for Beginners certification on Udemy, you can go here.
Content Marketing University on CMI
Price: $995 for Individuals, $695 for Non-Profits, and $595 for Alumni.
The Content Marketing Institute (CMI) is the ultimate content marketing organization that’s recognized throughout the globe. Furthermore, they’re known for setting the standard for content marketing, and they’re the oldest ones in the business.
CMI launched their Content Marketing University to help people learn about content marketing, content strategy, and more. It’s a massive academic wing that has tons of certifications, training courses, webinars, and much more.
However, this course is designed by Robert Rose, CMI’s Chief Strategy Officer; he has transformed his Content Marketing Master Class series into a complete content marketing certification.
Furthermore, you’ll also find high-quality content from various marketing experts, influencers, and industry leaders.
There are over 30 hours of content and learning material in the course. Therefore, you get several core modules, can choose from electives, and, after that, you also get tons of resources and second-hand information. The ten core modules are taught by Robert Rose; they’re the ones you need to complete to get your certificate.
Furthermore, you’ll also be doing a lot of quizzes. In addition, the course gets new content track additions annually.
To learn more about CMI’s Content Marketing University, you can go here.
Content Marketing 101 by Helena Pearce
Price: $44.90 (Currently $19.99)
Marketer and strategist Helena Pearce has worked as Head of Content for corporate giants like Amazon, Samsung, and currently, PlayStation. She has successfully been creating effective strategies for business growth.
Using that combined experience, she has developed an all-in-one content marketing course for CMs of all levels.
In the course, Helena takes you step-by-step through the creative process of building a dynamic content marketing strategy for a brand or business.
Furthermore, from developing a concept and publishing strategically to measuring metrics and driving growth, you’ll learn the secrets behind impactful online communication.
Once you buy the course you’ll have online access forever. Furthermore, you will be able to ask Helena any questions in the forum.
Digital Marketing Institute’s Digital Marketing Pro
This certification is a two-for-one. When you complete your Digital Marketing Pro course, you’ll walk away certified by both the Digital Marketing Institute and the American Marketing Association.
But the real question is: What lessons are you learning, and how can you apply them to your work?
Well, let’s go through the syllabus! The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class.
Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects:
- What are the building blocks of a successful content marketing strategy?
- How frequently should you be publishing content?
- Should you focus on creating content or curating content?
This program covers everything from social media marketing to website optimization. It might not fit everyone’s budget, but it’s a certification that’s worth considering.
- DMI Expert (Postgraduate Diploma in Digital Marketing): $3,787
- Digital Marketing Pro (DMI x AMA Dual Certification): $1,368*
- DMI Master (Certified Digital Marketing Master): $11,515
Microsoft Advertising Certification
When it comes to marketing certifications, many tend to go with what’s well-known. But in reality, the best marketing advances often happen when you think outside the box.
That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. For starters, it’s completely free. The program helps you make the most of your advertising dollars and optimize your ad campaigns.
Plus, once you’ve completed certification, you’ll be placed in the member directory, so potential employers can quickly confirm your certification status. You may even catch a marketing director’s eye as they scan the directory!
This certification is a great stepping stone for anyone getting started in the marketing world.
Google Analytics Individual Qualification
The Google Analytics Individual Qualification is highly specialized.
Google Analytics should be in every marketer’s tool belt. A well-trained digital marketing expert can use Google Analytics to identify any given ad strategy’s strengths and weaknesses quickly.
Armed with a strong understanding of Google Analytics, you’ll be one step closer to building effective digital marketing campaigns.
What’s it going to take to get certified?
The exam is 90-minutes long and takes place in a single session. Like most certifications on this list, you need a minimum score of 80% to pass. If you fail, you need to wait a week before trying again.
Lucky for you, you’ll have access to plenty of study materials, courtesy of Google.
Their Google Analytics for Beginners and Advanced Google Analytics courses might seem simple at first glance, but they contain vital information that you’ll need daily as a marketer.
An absolute must, and all it’ll cost you is your time and attention.
OMCP Digital Marketing Certification
If you’ve never heard of the Online Marketing Certified Professional (OMCP) Certification, that’s not surprising. It’s a pretty advanced certification and not for anyone brand new to the digital marketing world.
If you want to earn an OMCP Digital Marketing certification, you need to fully demonstrate your digital marketing know-how.
While there are no official prerequisites to the OMCP exams, there are a few criteria you need to meet if you want to be certified. Right off the bat, you’re going to need lots of experience.
Not only do you need passing scores on your OMCP exams, but you’ll also need to meet at least one of these three requirements:
- 5000 hours of experience
- A post-secondary degree with 2000 hours of experience
- Completion of an approved digital marketing course with 1000 hours of experience
Once you pass your exam, you can request your certification and confirm your certification status.
So, what will you learn? You’ll start by learning the ins and outs of content marketing, how to optimize your conversion rate and all about email marketing strategies. Then, the courses cover mobile marketing and paid search.
The course wraps up with an in-depth look at SEO, social media marketing, and general digital analysis.
The course might be demanding, but with an increased earnings potential of up to 26%, it’s no wonder that this course is in high demand.
- OCMA: $225
- OCMP: $395*
*This is the exam we focused on in this section.
Hootsuite Academy Marketing Certification
The best part about this is you can use Hootsuite Academy as a tool to identify your digital marketing weaknesses—and strengthen them.
If you already know what you’re doing in the marketing world but you’re looking for more guidance on using Hootsuite’s program, there’s a course for that.
On the other hand, if you’re looking for a more in-depth program that tackles major social media marketing problems, they have a course for that too.
They even have highly specialized marketing courses for those who work in fields like healthcare or social advocacy.
My advice? Go through your resume and see what skills you need to develop. Take advantage of Hootsuite’s courses by spending some time and money to make yourself a stronger online marketer.
Cost: They have nine certifications available, ranging from $99 to $999.
The best way to learn content marketing is to learn from the experts, by reading various articles, watching videos and leading writers in the field, and taking action for yourself. If you can’t apply it yourself in your business or make it work in a real way, then you won’t truly understand it. So yes, taking one of the many content marketing certification courses out there helps, but only if lessons learned are put into practice by applying them to your own business.