A content marketing course is a great way to get a strategic and organized plan in place for your marketing. With any organization, it is key to have a solid marketing plan so that you can run successful campaigns. Content marketing is all about creating content around your products or services and distributing the content across different platforms to spread awareness. With these courses, you will be able to know how to create content for the web, print, video, audio, email, and mobile effectively to accomplish your marketing goals. The courses will also make you self-reliant to grow your business without spending too much on consultants or agencies.
Whether you are a content marketer who is looking for a course, or a potential learner if you have already been exposed to the training already, this guide will help you access a good quality learning platform for content marketing and make the most out of it.
Content Marketing Strategy Course by Omniscient Digital
Obviously, I’m biased here. If you buy this course, I’ll make money. But you’ll make money, too.
But I really believe it’s the best content marketing course out there because it’s focused on one thing, often overlooked: content marketing strategy.
It deliberately doesn’t cover many things: social media marketing, building buyer personas or customer personas, content writing (how to create content, put it into WordPress, etc.)
It covers, in-depth, how to build a complete content strategy. It starts with content audits and research: where do we stand today and where do we want to go?
You map that into a SWOT analysis that aligns with your target audience, which helps you decide on a strategy that you uniquely can win. This isn’t the plug-and-play copy HubSpot strategy that many companies employ. It introduces you to frameworks I’ve written about here, like Product Led Content, the Barbell Strategy, and Content Economics. We even cover a bit of content marketing analytics.
The goal is that by the end of this course, you can build a revenue-generating content program, whether you’re a solo blogger or running seven blogs with thirty employees at a multinational enterprise.
We actually initially made the materials as a training course for our new employees and repurposed it as a course you can buy. I’m proud of the content quality. You can take it at your own pace and also ask us questions that help us improve the next version of it.
CXL Institute’s Link Building Course
Irina Nica is the best link builder I know. I worked with her at HubSpot and she helped us build our agency’s link-building program as well in the beginning.
Her CXL course is incredible. It covers how to:
- Set campaign goals, so you can track and prove your success
- Plan an effective content and outreach strategy that gets attention from the right people
- Use advanced tactics to improve your backlinks profile, which means more high-quality traffic
No matter what any thought leader says, backlinks still matter for organic traffic (and the vast majority of content marketing programs benefit from organic distribution).
Link building is easily one of the hardest, most underrated, and most important aspects of content. It’s something not many people can do well, so if you can do it well, you’ll stand out. Your content program will speed up faster than the competition, and you yourself will be indispensable as an employee (if that’s your goal).
SEO That Works by Brian Dean
Brian Dean sits at the top of the SEO and content marketing mountain.
His teachings — writing skyscraper technique content, focusing on building links, frequently updated and relaunching content — are now popular and commonly talked about.
He has also proved this through his own websites, both backlinko.com and explodingtopics.com. The proof is in the pudding: he’s not just a vapid thought leader; he knows his shit.
His course, SEO That Works, is awesome. I took it when I first started at HubSpot, and it really influences how I looked at organic growth.
I could be wrong, but I believe Brian also got his start in education, working with Neil Patel at Quicksprout University. So he’s also an incredible lecturer and speaker. Generally, he’s an all-around nice guy and clearly ahead of the pack when it comes to leverage (he’s only written a few dozen posts for his blog but gets millions of visitors from Google).
I’d say this course is best for beginners in the content marketing world, though even veterans will get a lot of value if they don’t know the arts of SEO-driven content marketing.
This one is cool, too, in that it covers content creation in-depth. Not only will you learn how to generate better content ideas, but he teaches you how to actually craft an article worth linking to, complete with SEO copywriting tips to drive better on-page engagement and rankings.
DGMG University isn’t just for content marketers, but it’s an invaluable resource for content marketers who work in B2B.
Dave Gerhardt, the founder, and creator of DGMG University is one of the biggest influencers in B2B marketing. He has built powerful brands for Drift and Privy, and his personal brand power is unmatched in this space (also one of the best copywriters that don’t call himself a copywriter).
The course itself isn’t linear; rather, it’s a collection of resources on topics ranging from building your personal brand to social media marketing to building content marketing programs. Not only are there videos, but also templates and case studies.
It also includes access to the DGMG Facebook group, which is a super active forum with other power players in the space. Just for the networking alone, it’s worth the price of admission to this course.
Blogging for Business by Ahrefs
I’ve gushed about Ahrefs many times before. We even use it primarily in our course when illustrating keyword research and content planning.
I’ve always found that their blog is a true educational beacon. Sure, they hit some keywords and get organic traffic. But they’ve always led with customer pain points, so their articles are actually incredibly informative.
So of course, you’d expect the same from their course. It’s one of the best free online courses I know.
If you work in content marketing, especially SEO-focused content marketing (Google is still the best traffic driver), it’s likely you’ll use Ahrefs. It’s the go-to platform in the industry today.
This course is a masterclass on the product. Taking it will help you become a power user. It’s also just generally a great SEO primer, covering topics like search intent, content promotion, content gap analysis, and SEO audits.
By the way, check out this quick interview I did with their CMO, Tim Soulo. He talks about how he’d approach building a blog from scratch today:
Traffic Think Tank
Traffic Think Tank, like DGMG University, is more of a collection of resources as opposed to a specific linear course.
It’s first and foremost (in my mind at least) an SEO community. The best in the space are all in the Slack channel talking about the latest and greatest trends and tactics in SEO. This is the stuff you won’t read about on blog posts; it’s the closest you can get to secret insider knowledge.
The courses themselves are pretty good as well. Sometimes a bit high level, but they do cover a variety of topics within and around SEO, such as digital public relations, link building, the surround sound strategy, and keyword research.
I find, though, that after a certain level of education, the best value comes from direct conversations with other SEO and content experts. The founders, Ian Howells, Nick Eubanks, and Matthew Howells-Barby, are all SEO legends who are still practitioners. Good crowd.
HubSpot’s Inbound Certification
I’m going to give my honest thoughts here. HubSpot’s Inbound Certification is excellent for true beginners, but it’s not my favorite course.
It’s quite a high level and very broad, but if you’re just getting into content marketing (or marketing in general) it does give you a good understanding of what marketers talk about with buyer personas, social media, search engine optimization, the many types of content you can create and how they align with marketing campaigns and marketing channels and writing your first blog post.
If you’ve been in the space for longer than 2 years, you’re not going to get a ton of value from this. In that case, I’d recommend a course like mine or a community like Traffic Think Tank.
But if you or someone on your team is just starting out, this is a great resource and a very quick and easy place to learn the basics. After all, HubSpot sort of built and invented a large amount of content marketing best practices that we all follow today.
Tommy Walker’s Content Automation Course
Alright, now for some specialist education. Content operations and automation are so underrated. This is especially true at scale; Tommy, the creator of the course, ran content at Quickbooks for instance. They had like 10 blogs and dozens of writers across different regions. Takes a lot of overhead to run that sort of an operation.
So Tommy naturally gravitated towards business automation software to solve his time and resource problems. Doing so reduced the cost of the content program by improving efficiency (a good way to maximize ROI), and this also allowed him, the strategist, to lift his head above the weeds and craft the higher-level strategic narratives.
Anyway, I don’t think many content marketers do much automation. This, like link building or even content analytics, will make you stand out in a crowded market.
SEMrush: Content Marketing Toolkit Course
One last addition to this list: SEMRush runs a really great free content marketing training as well.
It’s short: just nine lessons and three hours of content. But it’s great at providing a high-level overview of building an effective content marketing program, especially if you’re on a budget.
It covers the foundations: content analysis and research, content distribution, content performance management, and content analytics.
Of course, you’ll learn a lot about the platform as well (it’s also one of my favorite SEO tools).
While this course won’t make you an advanced-level content marketing strategist, it will give you a good foundational basis from which to start (and it’s free!).
Reliablesoft: Content Marketing Full Course (Paid with Certification)
The first content marketing course that is worth considering is the Content Marketing Full Course by Reliablesoft (that’s us).
The course will teach you both basic and advanced content marketing techniques including:
- Introduction to content marketing
- How to design a winning content marketing strategy
- How to find content ideas for your content marketing campaigns
- How to create content that can get you links and social shares
- How to create pillar pages and rank higher in Google search results
- How to SEO optimize your content
- How to promote your content so that it gets the attention it deserves
- Which content marketing tools to use
- A content marketing checklist to follow
Why enroll in this course?
The course is suited for beginners in content marketing and for people who want to build the necessary skills to become professional content marketers.
It starts from the beginning and explains step-by-step how to use content marketing to constantly create high-quality content.
The course is part of the Digital Marketing Course Bundle so with your purchase you get access to 9 more courses that cover all areas of digital marketing.
Udemy: Content Marketing Masterclass (Paid with Certification)
One of the paid courses worth considering is the Content marketing masterclass: Create content that sells from Udemy.
It’s a popular course on content marketing with more than 7000 enrolled students and a 4.5/5 star rating.
It covers the following topics:
- Classic Marketing Fundamentals
- Content Marketing Essentials
- Web Design
- Generating Content Ideas
- Types of Content
- Content Formats & Repurposing
- SEO Content
- Content Promotion
- Email Marketing
- External Marketing Channels
- Measuring Your Results
The course creator is Brad Merrill who is a veteran content marketer and a highly rated instructor.
Why enroll in this course?
What makes this course better than other content marketing courses is that it is actionable.
It starts from the beginning and explains what content marketing is and why you need it and then it goes deeper to explain how to implement content marketing in practice.
So, if you are new to content marketing and want to get the full picture of how to write content that sells, this is the course to follow.
In addition, the course is updated frequently to take into account new content marketing techniques and strategies, and it comes with a 30-day money-back guarantee in case you are not happy with the material.
Coursera: The Strategy of Content Marketing (Paid with Certification)
One of the authority websites in content marketing is copyblogger and this course is a combined effort between copy blogger and UC Davis University.
It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy.
It’s the longest course on this list (in duration) and it takes approximately 17 hours to complete.
The course covers the following topics:
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- Managing Your Content
Why enroll in this course?
If you are working for a company and your goal is to learn how to use content marketing to build a professional brand and authority, then this is the course to follow.
I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take.
HubSpot: What Content Marketing is and How to Do It (Free with Certification)
For beginners in content marketing, this is a good course to follow. Hubspot is one of the leading companies when it comes to content marketing and inbound marketing.
Besides having a great blog that covers content marketing and content writing topics they also offer a range of free courses.
This course has 12 lessons that will teach you everything you need to know about content writing, copywriting, and content marketing.
The course covers the following topics:
- The Power of Storytelling
- Building a Content Creation Framework
- Planning a Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 on Google
- Extending the Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages
- How to Create a Successful Video Marketing Strategy
- Building a Guest Blogging Strategy Powered by SEO
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
The course format is video, and the duration is 6 hours.
Why enroll in this course?
There are many reasons why you should take this course. First, it’s free so you can test it without any risk. Second, you can achieve a content marketing certification from a trusted company. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters, and content promotion.
Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 that talk about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters.
Google: Promote a business with content (Free)
Promoting a business with content is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.
The course does not come with a certification but it’s part of Google’s Digital marketing certification course.
The course has 4 modules that cover the following topics:
- Get noticed with social media
- Deep dive into social media
- Make the most of video
- Get started with content marketing
The module that is specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences.
Each lesson has video content and a section with questions to test your knowledge. In the end, you can also take a quiz and get recommendations on areas that you need to work on more.
What is nice about Google Digital Garage courses is that you also get the transcript of the video so you can read the content and there is also a key learning section that gives you an overview of what you will learn in the video.
Why enroll in this course?
It’s always good to know how Google approaches content writing, content promotion, and online marketing in general.
Although these courses are not produced by Google engineers, they are aligned with Google practices.
You can sign-up for this course for free using your Google account and the overall duration is 3 hours.
This is a course for beginners so if you already know the fundaments of content marketing, you can only watch the lessons and topics you have more interest in and not necessarily the whole course.
Content marketing training is an essential component of a successful content campaign. A solid strategy that can’t be executed as planned is worthless – and people will pay thousands for valuable content marketing training. At the same time, finding training outside of your marketing team can sometimes prove challenging because you may not know where to look.