A comprehensive list of content marketing ideas can help you tackle this important task. You can begin by creating effective content and then promote your content in various ways depending on what will work best for your industry, your target audience, and you. Be aware that there isn’t a one size fits all way to promote your content so it is important to make strategic decisions about how to promote your content if you are going to be successful. The goal of any great content marketing strategy is to get people talking about what you have created and generate interest in your product or service along with a desire to engage with it.
By using different approaches you will be able to reach the right set of people in the right way at the right time. Choose some of the most valuable ideas and implement them into your strategy. With patience and persistence, you can succeed with implementing a solid plan!
1. Turn Your Top Posts Into A Slideshare
Use your website’s analytics to find your most popular post. This will probably work best if it’s a list post, but it doesn’t have to be.
Turn that into a PowerPoint presentation and post it to Slideshare.
Here’s an example with some additional tips you can use right now.
2. Offer A List Of Benefits
Whether you’re in the legal industry or running a gym or yoga studio, you can create a list of the benefits of doing (or not doing) something related to your business.
Rather than highlight the direct benefits of using your product or service, e.g. your gym, focus on the benefits of healthy living and working out.
Writing about your own business or practice is often difficult and time-consuming. By writing about what you know, rather than who you are and what you do, you’ll spend less time and write better content.
3. Share A List Of Things To Avoid
Similar to the list of benefits create a list of what-not-to-do or what-not-to-buy. Tip: I wouldn’t recommend making this a list of your competitors!
“10 Things to Avoid If You Want to Avoid a Law Suit”
“Top 7 Foods You Should Never Eat if You Want to Look Great at the Beach”
Or how about, “Seven Drinks You Must Avoid To Save Your Health (#2 Will Shock You)”
4. Share a “Must-Do” List
What does it take to succeed in your industry or niche? If you want a blog post to rank in Google search, there is certainly a list of critical elements that must be there. There is a list of things you Must Do to even have the slightest chance of ranking.
What are the things that people must do to succeed in your arena?
5. Highlight A Question Of The Week
You may already have a Frequently Asked Questions section on your site, but why not expand it into several blog posts or pages.
Collect questions from your customers and highlight one of those each week.
These could be questions about your product or service, or they could be questions related to your industry.
Care.com posts a new question on their Facebook page each week.
6. A Weekly Links-Roundup
Chances are you pay attention to what’s going on in your industry or your community related to your business.
Why not bookmark relevant and useful articles, news stories, and blog posts throughout the week.
Take a few minutes on Friday and turn those into a short blog post with the headline, link, and a few sentences hitting the highlights in your own words.
In addition to teaching and coaching via SuperSimpl, I send a weekly email newsletter with the best digital marketing content I find each week from around the web.
I give a few thoughts, links to resources and tools, and the Top 10 list of great posts, emails, podcasts, downloads, and more.
7. Predict Future Trends
You’re the expert.
You may not be used to predicting trends in your industry, but you probably know a great deal more about what’s coming down the road than your clients do.
Take some time every month or every quarter to summarize what’s going on in your industry and what you think the near future will hold.
Jeff Bullas’ post below takes a look at five digital marketing trends he believes will disrupt your business.
8. Promote A Seasonal Sale
But don’t just announce the sale, put your customers in the right mood for the season.
Is Fall just around the corner? You can certainly tell it when you take a quick look at Starbucks’ annual promotion of Pumpkin-Spice-everything.
It’s hot. I just got this email from Starbucks.
9. Publicize An Upcoming Promotion
Do people love your product or service?
If you aren’t in the business of constant sales and promotions, why not take time to publicize a new promotion, product launch, or special.
You will often have stronger sales if you lead up to your promotion with an email series. Let people know in advance what you’ve got coming up. How it’s going to help them. And what they should be looking for.
Build up anticipation and educate at the same time. It’s a great way to keep people engaged and ready to buy when you finally open enrollment or launch.
10. Document A Buying Trip
Do you source local products? Do you go on scavenger hunts for rare finds? Do you look for unique deals and specials?
Why not take your phone and record some video footage of you on your “hunt” or buying trip?
This is especially a good idea if you’re in the food and beverage industry and source local products.
I bet your customers would love to see where and how you buy your ingredients.
11. Snap Your Next Conference
If you’re not on Snapchat, there’s a good chance you’re missing out on a huge opportunity. Snapchat is big. Real big. And growing.
The number of engagement brands is getting on the platform is remarkable.
Got a conference coming up? Make sure you’re starting to build your audience and following on Snapchat ASAP.
Then, use Snapchat to document your trip. The places you go. The people you meet. The Speakers. The locations. The restaurants.
Even the mishaps and wrong turns.
12. Snap Your “Behind The Scenes” Moments
Whether your business is in the kitchen, in the factory, or the boardroom, there are behind-the-scenes moments that would be fascinating to your audience.
Use Snapchat to show us ‘Where It’s Made’ or ‘How it Happened’. Who you’re wheeling and dealing with. Or what it looks like behind the scenes.
Celebrities and musicians have been doing this forever. Now you can, too.
Gary Vaynerchuck is a master at Snapchat and it’s paying off big time.
13. Turn Your Pics and Videos Into Instagram Stories
Have you created a following on Instagram but not Snapchat? No worries. Just document your buying trips, conferences, or behind-the-scenes moments with pics and short videos right on your phone.
Then head over to Instagram and create a story using those same pics and videos.
You’re allowed to use anything you’ve taken in the past 24 hours. So just make sure you’re adding your content as you go. Especially if you’re covering a few days.
14. Turn Your Snapchats Into Instagram Stories
As I just mentioned, you can turn short videos or photos from the past 24-hours into Instagram Stories. What’s more, is that these get featured at the top of your follower’s Instagram, AND you get to see who watches each segment.
Want to save yourself time?
You can kill two birds with one stone by recording your videos and pics with Snapchat and then importing them via Instagram Stories.
15. Write A Post-Event Summary
Do you or your staff attend conferences, workshops, seminars, or other training events?
Take notes and combine those notes into a post-event summary and write-up.
Travis, from Extra Pack of Peanuts, posted a recap of his experience at the 2013 World Domination Summit.
He not only recapped the event but posted his thoughts in a way that his readers could learn and benefit from his experience.
16. Write About A Survey & The Results
Whether it’s formal or informal, you can conduct a survey of customers, clients, or vendors, compile the results and then write about them on your blog.
Social Media Examiner produces an amazing Social Media Marketing Industry Report each year. Check it out if you haven’t already.
17. Create a Top 10 List
Of course, it doesn’t have to be exactly ten, but you can probably brainstorm a dozen numbered lists related to your business.
Trends. Insights. Tips. To-do. To avoid. To visit. To eat. To see. To experience.
Here are my top 10 Ways to Earn $10,000/Month, using what you already know.
18. Use The Skyscraper Technique
Brian Dean, of Backlinko.com, is known for coming up with the idea for the Skyscraper Technique, a way to get your blog posts to rank well in Google.
The premise is to find the #1 ranking post for the keyword you want to rank for. Analyze it to determine why it’s #1. Then create something even better.
That’s exactly what I did to get this to the top of Google for the term “content marketing ideas”.
When I started, the top post for that phrase had 50 ideas and was pretty basic. I kicked things up a notch to 75. And now you’re reading the revised post, with 95 content marketing ideas.
Hopefully, you won’t have to come up with that many ideas for your post!
19. Prepare A Tip Of The Day
Need creative marketing ideas for Twitter?
Why not jot down a long list of quick tips and schedule them in advance to post each day throughout a month.
For example, @ittotd posts an IT tip of the day each day.
20. Interview Industry Experts
You can interview in person, over the phone, or even by email. Consider doing a few long interviews as well as a series of shorter interviews.
You can also send out a list of questions to several experts and compile all of their answers in one post or over some time.
Mary Fernandez executed this very well with her post, 13 Seasoned Entrepreneurs Give Their Best Beginner Advice.
21. Follow Up On Future Trend Prediction
Have you written a post on future trends?
If it’s been six months or a year, take time to revisit what you wrote and write a follow-up post.
What was accurate? Where were you wrong? Why?
Rand Fishkin, SEO expert and co-founder of Moz, started his 2016 SEO and marketing predictions by first looking back at his 2015 predictions. You could do these as two separate posts.
22. Get Guest Bloggers
Find other experts or business owners in tangential businesses or industries and invite them to write posts to publish on your blog.
They’ll appreciate the exposure to your audience and you’ll get exposure when they promote their post to their audience.
Once you achieve a certain amount of success, you’ll most likely end up with people requesting to guest post on your blog.
Michael Hyatt features guest bloggers quite a bit.
23. Show A Step-By-Step Demonstration
Whether you’re a baker icing a cake, or a bookkeeper organizing receipts, think about areas of your business that your customers could learn from.
Could they benefit from seeing you show a step-by-step demo in a short video?
Gretchen Price, of Gretchen’s Bakery, has a ton of great How To baking videos.
24. Detail The Life Cycle Of A Product
Are you in the business of creating products?
Take time either in video or written form to show the development process from start to finish.
How It’s Made is built on this type of content.
25. Record A Guided Tour Of Your Business
People love seeing behind the scenes and going places where they aren’t typically allowed to go. If you can’t open your doors for tours (think brewery), why not take time to create a video tour to post on your site.
Victory Brewing Company put together a virtual tour of their brewery.
26. Write A Product Review
If you own a restaurant, why not review beer and wine.
A bakery? You can review cheese and chocolate. A fitness center? Fitness equipment. A CPA? Expense tracking mobile apps.
The possibilities are endless. And profitable.
FYI A young kid named Evan earns over $1 million per year reviewing toys on YouTube.
27. Combine Old, Outdated Posts
Check out your Google Analytics and find a handful of related posts that aren’t getting any traffic and that are old, outdated, or irrelevant.
Combine them into a new post with more details or helpful info, add a few updated examples, and repost.
Redirect the old URLs to the new one, so Google knows what’s going on, and you’re golden.
28. Publish a 10X guest post
Guest posting is when you write a post for another blog.
You’ve probably heard of this tactic already, as it’s far from new. But with so many people doing it these days, it’s kind of lost its effectiveness—unless you make an effort.
That’s where 10X guest blogging comes in.
10X guest blogging is where you write a guest post that’s at least 10 times better than the current top-ranking post about the topic.
Here’s an example of what we’d consider being a 10X guest post by Ryan Stewart:
In this post, rather than rehashing general information about selling SEO services like most other posts on the topic, Ryan offers a contrarian viewpoint based on personal experience.
Common benefits of writing a 10X guest post include:
- Exposure – People are unlikely to share a post with the same information they’ve read a thousand times, but they are likely to share something “10X” that offers new ideas.
- Links – People rarely link to mediocre content, so your 10X guest post will likely attract more links than a “normal” guest post. That’s good for your SEO and the site where it’s published.
- Rankings – Your guest post may end up ranking for its target keyword and send a constant stream of leads or customers your way.
Ryan’s post achieved all of these benefits.
It got tons of shares:
Tons of backlinks:
And until recently, it ranked high on the first page of Google for “SEO services”:
If you fancy giving 10X guest blogging a shot, here’s a simple way to find sites to write for:
- Go to Content Explorer
- Enter a similar topic to the one you want to write about
- Switch the search mode to In title
- Hit search
- Filter for results from websites with 10K+ organic visits per month
- Check the Websites tab
For example, if you wanted to write a 10X guest post about keyword research, you could search for a similar topic like “link building.” The idea is that these websites will probably be interested in a guest post about a similar topic to one they’ve already covered.
Recommended reading: Guest Blogging for SEO: How to Build High-quality Links at Scale
29. Do a tweetstorm
A tweetstorm is a rapid succession of tweets about a topic that’s usually written as a thread.
So why should you include tweetstorms in your content marketing?
First, they’re insanely easy to create. Draft your thoughts, break them down into chunks, and tweet away.
Secondly, and perhaps more importantly, popular tweetstorms can lead to serious exposure and generate a lot of buzzes. This can lead to more followers, customers—all that good stuff.
Here’s a simple way to create a tweetstorm that’s likely to resonate with your audience:
- Go to Content Explorer
- Enter site:yourwebsite.com
- Sort the results by Twitter shares
You’ll now see which of your content already has the most shares on Twitter:
All you need to do is distill the key takeaways from these pieces and repurpose them as a tweetstorm.
The content marketing industry is so hot right now, and it will likely remain that way for quite some time. Because of this, your business or brand will always benefit from fresh, innovative content marketing ideas. You don’t want to become stagnant or predictable with your content. Instead, you should constantly be thinking about how you can shake things up a bit and deliver great content to your audience.
How can you be more creative? How can you incorporate new elements into your existing content template? These are just a few things that you need to consider as you look for new ways to do better in the world of content marketing.