Best Content Strategy Courses

Content strategy courses from reputable universities and institutions will be able to offer you a holistic approach to this important discipline and prepare you for a successful career in the field. If you are looking to get started in content strategy, it might be helpful to take our course recommendations and find the best course that suits your needs. Remember that professional courses will typically aim for well-rounded knowledge, so you can use them as a springboard for further specialization if needed.

Content strategy is a big discipline and there are so many avenues you can go into this. We have focused our ranking on schools that are well known for content strategy courses. The approach may be from an academic, agency, or even freelance angle.

Business Storytelling with C.C. Chapman

  • Beginner
  • 16m 9s

WHAT’S INCLUDED

  • 1 project file
  • Access on tablet and phone
  • Certificate of completionShow all

Course description

Storytelling isn’t just for fiction; it’s vital to your business, too. Storytelling can help you communicate with customers and clients, market your ideas, and solve problems. It’s also a great way to take projects from concept to launch. In this course, author and story consultant C.C. Chapman walks you through his storytelling strategies, including identifying your audience, brainstorming, nailing down details, and turning your story into a reality.

Skills covered in this course

  • Business Storytelling

Shareable certificate

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Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill.

Learning to Write Marketing Copy

  • Beginner
  • 1h 27m

WHAT’S INCLUDED

  • 1 project file
  • 3 chapter quizzes
  • Access on tablet and phone
  • Certificate of completionShow all

Course description

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

Skills covered in this course

  • Copywriting
  • Marketing Copy

Shareable certificate

Sample certificateSample certificate  Show all LEARNING

Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

Content Strategy Course: Learn How to Create a Successful Content Strategy

FREE Course

A successful content strategy is telling your business’s story in a way that attracts, engages, and delights your audience through each stage of the buyer’s journey. All of which you’ll learn how to do in this course.

Who is this for?

  • Marketing Professionals
  • Inbound Professionals
  • Content Producers

Course Details:

6 lessons

24 videos

6 quizzes

3:03 hours

About this Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your brand through content marketing.

SKILLS YOU WILL GAIN

  • Management
  • Content Marketing
  • Copywriting
  • Writing

Content Marketing Lesson: How to Generate Content Ideas

FREE Lesson

A content marketer—or any creative for that matter—doesn’t have the leisure to have an “off day.” Your content ideas fuel your work. Run out of gas and your content initiatives will stall. A process also allows you to think of ideas that may not be easily apparent. Some ideas seem to drop from the heavens right into our minds, while others must be wrestled into submission. Those ideas are hard-earned and not easily captured. You have to fight for them. The benefit is that it feels so much better when you finally unleash them into the world. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team.

Lesson Details:

3 videos

15 minutes

  • Content Marketing

Lesson Description:

One of the differences between good and great content marketers is that the latter has a process that they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.

UX Foundations: Content Strategy

  • Beginner + Intermediate
  • 1h 24m

WHAT’S INCLUDED

  • 1 project file
  • 6 chapter quizzes
  • Access on tablet and phone
  • Certificate of completionShow all

Course description

View Morten’s LinkedIn Newsletter
What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it’s a small business website or an app with a global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.

Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.e

Skills covered in this course

  • User Experience Design (UED)
  • Content Strategy

Shareable certificate

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Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

Online Video Content Strategy

  • Beginner
  • 2h 8m

WHAT’S INCLUDED

  • Access on tablet and phone
  • Certificate of completionShow all

Course description

To create and manage a regular stream of video content takes planning and hard work. Video is a big investment, and Facebook and YouTube are crowded with competitors. You need to do it right. In this course, marketing and media strategist Roberto Blake provides a formula for creating a winning online video content strategy: from planning, production, and post, all the way to delivery and search optimization. Get an overview of the online video landscape, learn how to nail down exactly who you’re making content for, discover best practices for production and post, and find out what kinds of content works best on what platforms. High-quality content and attention to detail are the keys to building a large audience-learn the techniques the professionals use to do online video right.

Skills covered in this course

  • Video Production
  • Film Production
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing

Shareable certificate

Sample certificateSample certificate  Show all LEARNING

Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

The Most Important Content KPIs for Creators

  • Beginner
  • 34m 47s

WHAT’S INCLUDED

  • Access on tablet and phone
  • Certificate of completionShow all

Course description

Creatives need to know how to use data to their advantage. Whether you’re a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.

Conclusion

Skills covered in this course

  • Key Performance Indicators
  • Content Strategy

Shareable certificate

Sample certificateSample certificate  Show all LEARNING

Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

Learning Integrated Content Marketing

  • Intermediate
  • 46m 51s

WHAT’S INCLUDED

  • 1 project file
  • Access on tablet and phone
  • Certificate of completionShow all

Course description

Content marketing can benefit an entire organization. To maximize its impact, it should be integrated across the company: from customer service to the C-suite. Learn what it takes to get other teams to embrace content marketing and use it to achieve shared goals: better employee engagement, increased sales, and a seamless customer experience. Consultant Brian Honigman—a marketing advisor to organizations such as NATO and Samsung—helps you optimize your content for search, adapt it for sharing on social media, and use content to support your efforts across paid advertising, mobile app development, SMS, and email campaigns, and more. Then he helps you integrate with public relations, internal communications, leadership, sales, customer services, and human resources to create a cohesive content marketing strategy that breaks down the silos of traditional marketing for true cross-functional success. Show more

Skills covered in this course

  • Brand Management
  • Enterprise Marketing
  • Digital Marketing
  • Content Planning
  • Content Marketing

Shareable certificate

Sample certificateSample certificate  Show all LEARNING

Certificate of Completion

  • Showcase on your LinkedIn profile under the “Licenses and Certificates” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

Conclusion

There are a few places where you’ll find great, free content strategizing courses. Two of our favorites are Google and HubSpot. What we love about these two is they’re not your run-of-the-mill cookie-cutter Content Strategy courses. The main reason we like them so much is that they’re easily consumable by someone with little experience trying to become a Content Strategist.

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