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Best Course For Email Marketing

If the extent of your knowledge about email marketing includes the spam folder, it’s time to take a new course. In this module, you’ll learn how email marketing can lead to increased sales, customer retention, and brand awareness. We’ll also discuss email design and best practices for sending emails so they get to the right audience at the right time.

Email Marketing Course Advance Your Skills Learn and Master Email Marketing with courses covering topics such as email copywriting and email marketing automation.

What Makes a Great Email Marketing Course?

There are all kinds of factors to take into account when looking for the best email marketing courses. If you’re investing your money, time, and energy into improving yourself, you’ll want to make sure that it’s worth it.

Instructor’s Reputation

Be wary of people who claim that they have the knowledge you need without the credentials to back it up. Therefore, you’ll want to make sure that the instructor has the necessary experience and knowledge and most importantly, the track record to prove that they know what they’re talking about.

If you can’t find any information on the instructor to that effect, you’ll want to look elsewhere.

Skills You’ll Acquire

There are various aspects of email marketing that you need to cover. Are you looking to learn how to create or source good content? Get more people on your mailing list? Automate the process?

Before you take a course, make sure to create a list of everything that you want to learn. You’ll then be able to match the list to various course syllabi.

Price

Make sure that the investment you’re making in the course is worth it in the end. Compare the institution, student reviews, and expectations to the price.

Email Marketing Course (Reliablesoft Academy)

Reliablesoft Academy Online Courses
Reliablesoft Academy Online Courses

We added the Reliablesoft email marketing course as the first program on the list because it is a course for beginners in email marketing.

The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel, and shows you how to get started with the most critical email marketing tasks.

By the end of this course, you’ll know:

Digital Marketing Training

  • How to create an email list
  • Proven techniques you can use to grow your email list fast
  • Tips to increase engagement with your emails
  • How to get started with email marketing automation
  • Cost-effective email marketing tools you can use
  • How to reduce your costs as your list gets bigger

Why enroll in this course?

You should enroll in this course if you know nothing about email marketing and want to learn what is it and it works.

You should also consider this course if you want actionable tips and advice on how to perform the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.

This course comes as part of the Digital Marketing Course Bundle which includes nine more courses that cover all areas of Digital Marketing. This will give you the opportunity to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.

Upon completion of the course bundle, you’ll also get a digital marketing certification to add your profile and CV.

You can register for this course risk-free as it comes with a 60-day unconditional money-back guarantee.

  • Course Name: Email Marketing Course
  • Vendor: Reliablesoft Digital Marketing Academy
  • Type: Online Training
  • Cost: $119 (Normal Price $600 – 80% Off)
  • Duration: Self-paced learning
  • Level: Beginner / Intermediate
  • Certification: Digital Marketing Certification

 Mailchimp Email Marketing Course (Udemy)

Udemy Online Courses
Udemy Online Courses

Mailchimp became a popular email marketing platform because it offers a free plan for up to 2,000 contacts and integrates with pretty much any other online business platform on the market. It’s easy to use and gets the job done if you are just getting started with building your email list.

What makes this email marketing course unique is that it focuses on the Mailchimp platform so that you can hit the ground running when using this platform.

Why enroll in this course?

If you’re just getting started with email marketing for your business and you’ve decided to use Mailchimp as your platform, this is the right course for you.

There are 4.5 hours of video content in this course and modules that include topics like:

  • Email Marketing Introduction & Basics
  • Mailchimp Set up, Management, & Audience Organization
  • Tutorials on Mailchimp Features
  • Mailchimp Integrations
  • Best Subject Lines
  • Email Marketing Analytics
  • Resources, Updates, FAQs, & Bonus Material

Because this course isn’t a general email marketing course but, rather, does a deep dive into a specific platform, the $49.99 price tag is justified.

One of the best features of Udemy is its 30-day money-back guarantee. So if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.

There is also a Certification of Completion PDF at the end of the resources section that can be downloaded with no exam required.

  • Course Name: Mailchimp Email Marketing Course
  • Vendor: Udemy by Course Envy
  • Type: Online
  • Cost: $49.99
  • Duration: 4.5 hours
  • Level: Beginner
  • Certification: Yes

Wishpond Email Marketing Master Class for Beginners

Wishpond_Email_Course

If you’re completely new to email marketing, or you’re looking for something to bring you up to speed, this course is an excellent place to start.

This email marketing course covers; how to meet your email marketing goals, types of emails to use, how to create an email marketing strategy customized to grow your business and your career.

In under an hour or at your own pace, learn the basic in’s and outs of email marketing: from personalization and segmentation to ways to measure your email marketing strategies success.

Not to mention free workbooks and an exclusive Wishpond students mastermind group.

At the end of this course, you’ll be able to apply what you’ve learned with ease. If you choose to further your education, you’ll be starting with a solid email knowledge base.

  • Duration: 40 minutes
  • Price: Free
  • Sign Up: Click here

Email Marketing Essentials: Designing Effective Emails

If you’re more interested in mastering your email designs than email marketing campaigns, I found Fabio Carneiro’s Skillshare class on designing effective emails to be the perfect fit.

The course is focused on crafting, coding, and developing various email designs, not to be confused with doing graphics and design.

Skillshare is another online learning community that offers thousands of classes in design, business, tech, coaching, and more. It’s recommended by marketing experts and influencers alike as one of the best platforms to host and take classes.

In this course, Fabio gives a step by step overview of email design, covering:

  • The difference between web design and email design
  • Key considerations for designing and developing emails
  • Best design practices

Feel free to take a look at the work that some students have done during and after they’ve taken the course.

  • Duration: 36 minutes
  • Price: Get the first month FREE when you sign up
  • Sign Up:Click here

Email Marketing Certification Course (Hubspot)

Hubspot Academy Courses
Hubspot Academy Courses

As a company that exists to help businesses grow using their CRM, marketing, and customer service tools, the Hubspot Academy is a trusted learning platform for online businesses.

There are a total of 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content in this course. It’s a great way to get a free email marketing certification from a reliable source.

Why enroll in this course?

In this course, you will learn email marketing strategies that will help you grow your business. It teaches the fundamentals of email marketing which makes it a good fit for you if you’re a beginner.

The lessons in this online course are:

  • Understanding Email Marketing
  • Creating a Contact Management and Segmentation Strategy
  • Sending the Right Email
  • Creating a High-Performing Email
  • Understanding Email Deliverability
  • Outlining the Design of Your Marketing Emails
  • Analyzing Your Marketing Emails
  • Testing Your Marketing Emails
  • Developing Relationships With Lead Nurturing

When you’ve completed the course and passed the exam, you can view your free certification, download a printable copy, embed the certification badge onto your website, or add it to your LinkedIn or Upwork profile.

This makes it a great course for those who are digital marketing professionals.

  • Course Name: Email Marketing Course
  • Vendor: Hubspot Academy
  • Type: Online
  • Cost: Free
  • Duration: 3 hours
  • Level: Beginner
  • Certification: Yes, with Exam

OMI: Email Campaign Fundamentals

The Online Marketing Institute online class on email campaign fundamentals can help to teach you the fundamentals of creating your email marketing campaign.

The course aims to teach basic traditional and modern marketing practices you can use in your content mix. From the buying process, customer journey and customer lifecycle, and how each impacts your campaign messaging and timing.

The course is taught by marketing veteran Darcy Grabenstein, who covers:

  • The four P’s of marketing
  • How email marketing is direct marketing
  • Types of tactics used for retention
  • How to measure acquisition and retention objectives

You can also take a look at their Dissecting Email Copy course if you’re also struggling with creating good copy for your emails.

  • Duration: 30 minutes
  • Price: Free 10 day trial then pick a payment plan.
  • Sign Up:Click here

Conclusion

email marketing is an incredibly important component of your overall marketing strategy in 2021. Learn how to create and launch email marketing campaigns with our Advanced Email Marketing course — one of the most popular bundles on the Thinkific platform!

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