We created this Digital Marketing Platforms research report to guide our clients through the myriad options available. We evaluated the strengths and weaknesses of the top digital marketing platforms on three variables: system availability, performance, and service level agreements. After conducting our own analysis of these systems, we have included summaries from actual customer feedback.
Wondering how to know the best digital marketing platforms for your business? We compiled a list of top online advertising sources you can use depending on your specific business goals.
Get this: email marketing is used by eight out of ten marketers.
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This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing
- Self-service support options, ensuring that you can quickly find answers to all of your questions
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- social Media
- lead management
- landing pages
- marketing automation
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
Marketo offers a full-feature marketing automation SaaS product that covers any channel and every engagement across every stage of the customer acquisition funnel. You can use Marketo to engage with customers across every channel, including email, display, mobile, social, search, and offline.
The platform can handle everything from email campaigns, digital advertising, social media, account-based marketing, while also providing excellent tools for sales teams.
Marketers and Sales teams can leverage the system to orchestrate personalized experiences, optimize content, and measure business impact across every channel using a unified platform.
Ideal Use Case
Marketo is a good option for larger marketing operations, who intend to use most of the features available in the platform to create powerful campaigns that span across multiple channels.
Pricing is based on database size.
Many all-inclusive marketing automation tools claim to be all-in-one, but in reality, they end up with only one strong aspect. SharpSpring is an end-to-end marketing service that allows you to identify and expand your lead base to understand where that lead generation is coming from so that you can capitalise on those engagements. It has many features and functionality for marketing and sales automation.
More engagements mean more sales because your brand is always top of mind, and this is where SharpSpring shines. It offers behaviour-based email marketing and integrations with hundreds of applications, including Google Ads, Twitter, Salesforce, Weebly, WordPress, Zoho, Weebly, WordPress, and much more.
Ideal Use Case
The platform is for small and mid-sized companies that are looking for automatic ways to engage with prospects and clients. Automatic drip emails based on the prospect’s interests and alerts on engagements or lack thereof makes this tool stand out.
Starts from $550 – $1,250 per month, based on the number of contacts you have.
Now part of Salesforce, Exacttarget integrates many tools to manage digital marketing strategies. The aim of ExactTarget services is to improve and make relationships easier between brands and consumers. Emailing, mobile, social, web, marketing automation, data and analytics, platform; thanks to this multi-channel approach, ExactTarget is one of the favorite online marketing platform.
Google My Business
Step #1 is simple and free. Register an email with gmail and google the following “Google My Business”
Step #2 sign up for Google My Business and have Google send you a verification code.
Step #3 get verified and fill out each and every option Google My Business makes available for you to optimize your profile. link your website.
Step #4 send requests out to your clients to leave you a testimonial on your Google My Business profile.
Remember, Google loves Google so make sure to keep your Google My Business account active. Try and be more active than your competitors. Check and monitor how active your competitors are and make sure to one up them.
Facebook Business Page
Step #1 go to Facebook and “Create a Business Page”
Step #2 create a Facebook Business Manager
Step #3 fill out all the information on the Page and on the business manager in order to gain trust from Facebook. Link your website.
Step #4 verify your page
Step #5 link your business Instagram account. (If you don’t have one than refer to #3 on this article for how to set up Instagram and once you set it up don’t forget to link it to your Facebook Page.
Step #6 begin posting content to your Facebook Page and inviting people to your page.
Step #7 after you’ve invited your clients to your business Facebook page, ask them to leave you a review, recommendation and or testimonial. (Search engines like to see this sort of engagement from people)
With over 2 billion users to market to with tools that offer targeting precision, it’s no wonder businesses are capitalizing on this platform.
Instagram Business Account
Step #1 download the Instagram app to your wireless device. This app works best on mobile. Keep in mind you compliment the mobile aspect with other services like running Instagram ads from your Facebook Business Manager. Link your website.
Step #2 confirm that your page is linked to Facebook and if it’s not, get it linked to your Facebook Page.
Step #3 optimize your profile and create a bio. Try to be creative and aware of the limited space of 150 characters “emoticons included 😉”
Step #4 post your content on a consistent basis. Try and keep your content “good quality”
Step #5 post content to your stories on your Facebook page.
Step #6 aim to get to 10,000 followers so you can unlock more features like swipe up to visit websites. Allowing you to drive traffic to any website you choose.
Instagram is a great way to get your voice and visuals out there to targeted people interested in you!
Find the best marketing software platform for your digital presence. Our industry experts have reviewed the top platforms and compared their features, performance, and pricing.