Best Digital Marketing Resources contains everything you need to know for digital marketing. It includes not only the top 100 resources, but also the top 20 must read books for learning digital marketing, useful training course videos on Youtube, and useful tools.
“Best Digital Marketing Resources” is a one stop powerhouse for marketers online. Featuring a wide-array of resources from Digital Marketing experts, you will have the best chance of making your campaigns a success.
Zest is a content sharing platform that we think you’re going to love. The creators of the site know just how much information is out there for digital marketers. In order to “distill” that content, they created Zest, a community of marketers who publish actionable, relevant, long-form content. Before publication, a piece must be approved by the Zest tribe for usefulness and other qualities.
Anyone can use Zest. Simply enter a few keywords or browse the content. You’ll find resources related to email marketing, metrics, SEO and more. For an even easier way to use Zest, install the Zest New Tab to your Chrome browser.
They practically defined inbound, so it’s no surprise the company’s blog is one of the finest places on the web to hear the latest news and get up to date on what’s coming next in digital.
It should come as no surprise that Google Analytics is by far the most widely used web analytics tool on the digital market. After all, it’s Google, which means it’s trusted, robust, and super easy to integrate with other platforms. The platform keeps all website traffic data in one place, tracking everything from the number of page views and time spent on site per visit to important audience demographics, ad campaign performance, and much, much more.
Being able to understand this data is the key to formulating an effective digital marketing strategy, as the data essentially tells you what is working and what is not in your business.
To help you get the most out of Google Analytics, Google Analytics Academy offers online courses on everything from a beginner’s guide to using Google Analytics to advanced tips on how to track business performance and identify areas for improvement. The best part? It’s free.
As we all know, Google is the king of search engines – according to StatCounter, Google had an 88% share of the United State’s search market in 2019. That’s why, when it comes to search engine optimisation (SEO), it’s probably best to get your advice straight from the largest and most popular search engine in the world.
Ranging from clips of past Google Webmaster Conferences to in-depth, myth-busting discussions on SEO, Google Webmasters is a super engaging YouTube channel that provides its followers with all the information and tools they need to understand and improve their site on Google Search.
A wildly successful search marketing analytics company, Portland-based Moz provides you with everything you need to know about SEO, from advice on link building to tips and tricks for effective keyword research.
What’s great about Moz is that there’s something for everyone, regardless of what stage you’re at. For SEO beginners, we highly recommend checking out their extensive Beginner’s Guide to SEO and completing their SEO Essentials Certificate course. If you’re short on time or just need a refresher, be sure to check out their tremendously comprehensive video series that perfectly condenses everything you need to know about SEO into six hour-long videos.
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
Price: Starts free, paid plans start at $49.50/year
All in One SEO (AIOSEO) is a top-rated plugin for WordPress websites, with over 2 million installations. The tool includes a variety of features designed to help you optimize your site and your content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Additionally, with AIOSEO, you can complete a whole-site audit, optimize pages for WooCommerce, and even improve your local SEO.
Price: Free trial available | Pricing starts from $33 per month
If you’re looking for a powerful lead generation tool, Survey Anyplace is a software your marketing team should consider.
With their ReportR pack, respondents can walk away with a personalized PDF report based on their answers immediately after completion. They also integrate smoothly with your existing marketing stack either via webhooks, Zapier or Integromat. So you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns.
As Forbes Top 10 Marketer and a New York Times bestselling author, Neil Patel is the authority on digital marketing, not to mention the brains behind Crazy Egg, Hello Bar, and KISSmetrics.
From guides on building a successful website to advice on how to win the game of SEO, Neil Patel’s blog and his Marketing School podcast cover every single facet of information you need to know for success. Not sold yet? Well, consider this. When it comes to bridging the gap in marketing knowledge, this guy’s been recognised as being Barack Obama AND the United Nations’ pick. Pretty neat, eh?
Aimed at beginners, small businesses, and entrepreneurs, Google Digital Garage offers free online introductory courses for everyone and anyone to learn about the fundamentals of online marketing.
Our top pick? Their Fundamentals of Digital Marketing course. With 26 modules covering everything from social media and local advertising to display ads and email marketing, this easy-to-follow course is packed full of practical exercises and real-world examples to help you turn your knowledge into action.
Buyers are provided with a complete listing of the best of the best resources of digital marketing products. The seller has also included images and descriptions of each resource so you can learn more about what you will receive when you purchase the kit.