Best Digital Marketing Software 2022

There are a lot of marketing tools out on the market that can be beneficial for small businesses. Marketing tools, in general, have become streamlined and even automated so you don’t have to do a lot of manual work anymore. Tools can help with your customer relationship management, social media marketing, email marketing, and so much more.

What Is Digital Marketing Software

Now, the world has moved towards digitization and traditional marketing methods are becoming obsolete now.

That’s a fact as things are now changing dramatically and the businesses also have to think accordingly.

Nowadays everyone knows what digital marketing is and how it influences businesses to sell products conveniently compared to traditional marketing tactics. Digital Marketing means marketing goods and services via any digital or electronic media.

We can sell products and services through the digital medium but can it reduce the efforts we put into traditional marketing?

The answer is no. Both Traditional and Digital marketing are very different approaches. You need to be aware of both types of marketing and if you fail to do so then you will have a great downfall.

Digital Marketing

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That’s the reason why we need digital marketing software to simplify most of our work and focus more on what we like the most. A software that helps you to target an audience, generate reports and analytics, create landing pages, and perform all other types of promotion techniques can be considered as online marketing software.

Now, let’s have a quick check on why this digital marketing tool is so important to use.

Digital Marketing Solution Market Trend

As you can see in the below image there are some key highlights shown for the digital marketing software market.

Digital Marketing Software Market

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The Key Highlights Include:

  • Market Growth – The global market for this software is expected to grow at a CAGR of close to 17% from 2018-2022.
  • Market Driver – Increasing budget for digital marketing.
  • Market Trend – Acceptance of cross-platform and multi-channel marketing.
Stats on Market Size of Digital Marketing Software

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The above graph shows us the market size of the US online marketing software market size by type from 2014-2025. You can see tremendous growth in CRM and marketing automation software because these tools help companies to build and strengthen their customer relationships, analyze and identify customer behavior, and drive effective sales.

Other software like email marketing, search marketing, campaign management, etc. is also proving to be the factors responsible for such dramatic change. In today’s modern era, we need such tools and services to expand our market and get better results.

Given below are some great online marketing software that can help companies to stay at the top of the market by being relevant and digitized enough. Pro Tip: There are several different types of software available in the market. To select the best online marketing tool find out your requirement, analyze different tools matching your requirement as every tool provides a free trial, and then make your final decision.

Marketing Software To Boost Your Business In 2022

 3 weeks ago Guest Article House

best-marketing-software

To boost the activity of your business in 2022, here is a list of the best marketing software on the market:

  1. Hubspot
  2. Active Campaign
  3. Wishpond
  4. InfusionSoft
  5. Marketo
  6. Exponea
  7. Maarketer

Nowadays, a company needs to be present on the Web and it is essential to implement a successful digital strategy.

To do this, it is relevant to use marketing software since the latter, if used properly, should allow you to boost your turnover.

However, it is not always easy to choose the right tool as there are so many on the market today. Also, to help you, we have chosen to present to you which are, in our opinion, the 7 best marketing software.

Hubspot Marketing-

Launched in 2006 by Brian Halligan and Dharmesh Shah, Hubspot Marketing is a software suite adapted to digital marketing. Thus, this marketing software allows you to design a website and optimize its performance.

In this context, it supports you in creating relevant content and helps you distribute it through the right channels. In particular, it helps you to optimize your management of social networks.

Very complete, it allows you to implement various actions aimed at generating traffic to your site and provides you with digital marketing tools to generate leads and especially to convert them into customers of your site.

If a lite version of Hubspot is available for free, expect the prices to skyrocket if you desire the most exciting features. The subscription for the pros is effectively over $ 700 per month.

Active Campaign-

Widely geared towards small and medium-sized businesses, Active Campaign marketing software is an all-in-one package that comes with a large number of features.

Available in English and Portuguese, this platform aims to help professionals acquire, retain and engage customers. It must be said that Active Campaign is marketing automation software since the user can quite simply automate certain tasks, for example, email marketing, which will allow personalized emails to be sent to your prospects.

Another great thing about this marketing and communication software is that it can easily be integrated with third-party applications, be it CRM, accounting solutions, etc.

To benefit from this software made in the USA and take advantage of the interesting features, the subscription of a subscription at $ 49 per month or even at $ 129 per month is required.

Wishpond-

Here is a marketing software less complete than its predecessors but which is capable of good performance when used for its specialty: the creation of conversion funnels.

This digital marketing software thus embeds 12 tools that allow you to create rather effective marketing campaigns. Among other things, it is possible to design numerous landing pages and to “test” them, to create contests to generate engagement, and also to conduct email marketing campaigns.

Allowing a database of prospects to “work” well, Wishpond can also integrate with many third-party applications.

To be able to partially use this marketing software, a subscription of $ 49 per month must be taken out, but a subscription of $ 99 per month seems essential to use its functionalities properly.

InfusionSoft (Keap)-

Founded in 2001 by Scott Martineau, Éric Martineau, and Clate Mask, InfusionSoft offers particularly interesting marketing management software for small structures.

Indeed, the American company provides them with an all-in-one solution for sales but also for marketing. With it, they can manage all of their relationships with customers but also very simply set up marketing campaigns.

This marketing software will help you manage your social media accounts, conduct email marketing campaigns, or even create landing pages or forms. More generally, it will also allow you to automate certain tasks, which will allow your teams to gain productivity.

The only downside, since it came under the fold of Keep, the price of subscriptions has exploded since their price now starts at $ 199 per month.

Marketo-

Created by Phil Fernandez, Jon Miller, and David Morandi, Marketo is an inbound marketing software that is enjoying great success around the world.

It must be said that this software is ideal for attracting traffic to your website, generating leads thanks to call-to-action buttons and landing pages, converting your prospects but also retaining customers.

Better, it embeds features that will allow you to automate certain tasks such as the creation of dashboards, the management of social networks, etc.

However, Marketo intends to grow its reputation and good image, which is why the basic subscription is at $ 895. This is a big part of why this marketing software mainly attracts big companies.

Exponea-

Conceived by Jozo Kovac and Peter Irikovsky, Exponea is a cloud-based marketing software that is very comprehensive and which has the particularity of being mainly used in Europe. It must be said that unlike the solutions presented so far, it was developed in the United Kingdom and not in the United States.

But its differences with other software on the market do not stop there since Exponea is boosted with Artificial Intelligence, which makes it a marketing automation system anything but traditional.

Thanks to the features boosted by AI, your traffic acquisition and prospect conversion campaigns will improve in performance and your turnover will be able to soar.

A free demonstration of this marketing software is possible. As for the price, it is necessary to contact the publisher since no price is published on its site.

Maarketer-

If it does not have the notoriety of certain marketing software presented so far, Maarketer has many strengths to highlight when it comes to carrying out a digital strategy.

The result of the work of a Swiss development agency, this all-in-one software allows you to manage all of your marketing with a 360 ° vision.

Entirely in French – a rare thing – this marketing software will help you generate more traffic to your site, enhance your image, increase your conversion rate or even build customer loyalty.

All the features that a good marketer is entitled to expect from dedicated software are there and the prices offered are particularly attractive. It would therefore be a shame to miss out on this very complete and very powerful marketing software at the same time.

AI-Powered Optimization

Artificial intelligence is the technology behind many services, including content creation, chatbots, and search engines, which has particularly ramped up since the start of the COVID-19 pandemic.

According to a PwC survey from over 1,000 U.S.-based companies, 52% have accelerated their AI adoption plans. The main benefits include:

For content creation, Jarvis is an example of AI-powered software that is “trained to generate original, creative content.” Top SEO experts taught Jarvis to write blog posts and website copy. 

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services.

One such company that has made AI the center of its value proposition is Google. Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Google understands what people are looking for and what kind of content best serves their intent. For example, if you search for ‘fish oil’, Google knows that the dominant search intent is to learn about the health benefits and side effects:

Therefore it’s highly unlikely you could rank #1 for this keyword with an e-commerce product page. If you get this step wrong, all the time and effort you spend on content production, promotion, and link building will go to waste.

This means that it’s become more crucial than ever to nail the search intent, and content optimization is an excellent way to do this.  The easiest way to implement content optimization into your SEO and content workflows is by using a tool like ClickFlow. 

ClickFlow‘s Content Editor feature pulls data from the top 20 current ranking pages and helps your writing team put together a perfectly optimized piece of content.

Using Artificial Intelligence to serve up subtopics and related keywords will make any article ultra-comprehensive and give it the best possible chance to rank on page one. It gives you a recommended word count, feedback on readability, and an overall optimization grade based on keywords and subtopics covered:

This was one of the key strategies used in this case study, in which ElectricityRates.com was able to increase organic clicks by 327% in 30 days. Using the Content Editor helped them identify that their existing content was not nearly in-depth enough and the important keywords that were missing:

Businesses adopting AI now will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Programmatic Advertising

Programmatic advertising is the process of using AI to automate ad buying. By removing humans from ad buying, companies receive a more reliable and cost-effective solution to their needs.

Here’s a quick look at how programmatic advertising works:

Global programmatic advertising spending has reached almost $130 billion, 61% of which comes from U.S. companies. According to eMarketer, U.S. programmatic display ad spending will grow 18.4% next year, a number that’s close to the average of what was observed in recent years:

programmatic ad spend

According to SmartyAds, the power of programmatic advertising lies in its optimization scale capacity, which exceeds that of a human:

“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location.

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

If paid media buying is a crucial customer acquisition channel, you should start paying attention to programmatic advertising.

One popular application of programmatic ad buying you should consider adopting is real-time bidding (aka. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Conversational Marketing

With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational than ever. People want it that way, and so brands are reacting accordingly. When consumers have a question, 82% want an “immediate” response.

Conversational marketing facilitates a personal, instant connection between marketers and customers:

Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms, and time schedules that suit the customer best.

David Cancel, founder, and CEO of Drift explains: “Today’s buyers expect to find what they’re looking for now, not later….[And in] the way people prefer to communicate.”

The primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement, greater loyalty, and more sales.

Drift has found that 41.3% of consumers use conversational marketing tools for purchases.

Some methods companies use to execute a conversational marketing strategy include:

  • Chatbots
  • Personalized videos
  • Personalized emails
  • Virtual selling assistants

One example of a company that benefited from conversational marketing is ThoughtSpot, which, after its implementation, saw 10X more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked:

Chatbots

One implementation of conversational marketing is chatbots. Chatbots leverage AI technology to provide automated human-like messages to web visitors in real-time:

Surveys show that:

  • The greatest benefits of chatbots for companies are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%).
  • Uberall has found that 80% of consumers have positive experiences with chatbots.
  • Juniper Research predicts that eCommerce transactions via chatbots will reach $112 billion by 2023.
  • By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion — up from just $2.8 billion in 2019.

Many customers prefer interacting with chatbots because they are responsive 24/7, give answers promptly, and accurately recall their entire buying history. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks, freeing your resources for more important work.

As more consumers become accustomed to chatbots, they will become increasingly crucial for a positive customer experience.

Personalization

If you want to stand out in 2022, you need to personalize your marketing, which means personalizing content, products, emails, etc. It turns out that consumers like personalization:

  • SmarterHQ found that 72% of shoppers act on marketing messages only when they are customized to their interests.
  • A Salesforce survey found that marketers see the highest benefits of personalization on their customer experience (64%), a conversion rate increase (63%), and visitor engagement (55%):
Benefits from personalization

Similarly, Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3X better than batch-and-blast emails.”

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their incredibly successful tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today:

  • EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, suggesting where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.
  • Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
  • Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system—which skyrocketed their revenue to $2.56 billion:

Conclusion

A quick run-down of the best marketing tools for small businesses and how you can use them to improve and optimize your online and offline marketing strategies. We’ve been making marketing tools for a while. We created our solutions in a way that allowed anyone to find, connect and grow their network in a simple way. Back in the early 2000s, we only thought social networks would grow the way they have the last few years. So we have been smaller, nimbler, and able to react fast enough to new changes in technology. This is just one of the reasons why we have been chosen by over 1,100 businesses from all around the world to help them grow their digital presence.

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