Best Digital Marketing Tools 2022

Do you want to be up-to-date as a Digital Marketing & Online Business Manager? We provide the best Digital Marketing Tools 2022. Here we will show you the best tools for managing and optimizing your online marketing and ebusiness.

This report includes a combination of analyst research and expert insight from industry leaders, to help you learn about emerging digital marketing tools and choose the ones that will help your business. This report features a broad range of digital marketing tools, including web design tools, social media management platforms, landing page builders, analytics platforms, web traffic analyzers, keyword tracking tools and more.

Mailchimp

A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.

Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers. 

Pros: 

  • Easy to use. 
  • Great email templates
  • The Freemium version is excellent. 

Cons:

  • Limited marketing automation features.

Campaign Monitor

As the name suggests, Campaign Monitor is more than an email marketing automation tool. 

It’s an email marketing campaign management hub. 

Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point. 

Pros: 

  • Advanced integrations and campaign management features. 

Cons:

  • Design flexibility. 

Convertkit

Email marketing software designed for professional bloggers and content creators. 

Price: $29/month for 1,000 subscribers.

Pros: 

  • Includes a landing page editor.

Cons:

  • Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
  • Limited design and templates.

Google Analytics for Efficient Predictive Analysis

This is one of the most obvious options for anyone who belongs to the digital marketing world. Google Analytics, if used to its full capabilities, can do wonders for any campaign.

It offers tons of valuable insights into how your campaigns are performing, how users engage with your website, and what needs to be improved.

Since we all have learned this year, there can be an unexpected turn of events and unpredictable things. This is plausible to the digital marketing realm as well.

With the Google Analytics tool, you can gain insights into the future with predictive analysis. It shows the outcome of how well your campaigns are likely to perform.

All in all, Google Analytics is one of the best tools for those who need detailed insights about customer demographics, traffic volume, user engagement, and many more.

Buffer for Effective Social Media Management

This is another tool that has been on the list of digital marketers for years. As one of the best options for effective social media management, Buffer has so much to offer.

This can be your go-to tool for analysis, early planning and scheduling of social media posts, and management of multiple social media accounts from a single site. 

Buffer comes with a simple UX to provide a seamless experience to first-time users. It allows you to have comprehensive analytics reports for making intelligent decisions with content planning.

In addition to all this, it has the option to add several people from your team to manage your social networks with superior access levels.

Ahrefs

While old-school SEO was all about building backlinks, modern SEO practices are focused on understanding the search intent of keywords brands can actually rank for, and building relevant and organic backlinks from authority sites.

Ahrefs is the gold standard when it comes to search engine optimization in 2022. When it is brainstorming keyword ideas and opportunities to rank the tool comes top of the chart for businesses. The platform provides a unique site explorer that lets marketers check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. Marketers can easily identify their site’s top-performing content and sources of backlinks.

Precisely, Ahrefs is a fantastic SEO tool for brands not only for competitive analysis but it also ensures that the brands’ existing content is up to snuff for search. However, there is a downside to the usability of the tools. The tool comes at huge investments in comparison with its counterparts making it unaffordable for small businesses.

Google Trends

Google Trends is an analytical tool that Google offers for free. It equips businesses with the search and comparison of trends. It is a powerful tool that many businesses can utilize to discover the ins and outs of trends that matters to them for every unique situation. In 2022 it is perceived to be one of the best tools to discover trends much earlier when they swing up or know when to get out of business when the trends turn down.

Google Trends however only gives relative numbers and there is no way to get absolute numbers. Therefore, a compared search needs to be done to get results that can be compared. People who might be affected the most by some of the phenomena might not have internet access. The context of the search is not clear.

 AI-Powered Optimization

Artificial intelligence is the technology behind many services, including content creation, chatbots and search engines, which has particularly ramped up since the start of the COVID-19 pandemic.

According to a PwC survey from over 1,000 U.S.-based companies, 52% have accelerated their AI adoption plans. The main benefits include:

For content creation, Jarvis is an example of AI-powered software that is “trained to generate original, creative content.” Apparently, top SEO experts taught Jarvis to write blog posts and website copy. 

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services.

One such company that has made AI the center of its value proposition is Google. Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Google understands what people are looking for and what kind of content best serves their intent. For example, if you search for ‘fish oil’, Google knows that the dominant search intent is to learn about the health benefits and side effects:

Therefore it’s highly unlikely you could rank #1 for this keyword with an e-commerce product page. If you get this step wrong, all the time and effort you spend on content production, promotion and link building will go to waste.

This means that it’s become more crucial than ever to nail the search intent, and content optimization is an excellent way to do this.  The easiest way to implement content optimization into your SEO and content workflows is by using a tool like ClickFlow. 

ClickFlow‘s Content Editor feature pulls data from the top 20 current ranking pages, and helps your writing team put together a perfectly optimized piece of content.

Using Artificial Intelligence to serve up subtopics and related keywords will make any article ultra-comprehensive and give it the best possible chance to rank on page one. It gives you a recommended word count, feedback on readability, and an overall optimization grade based on keywords and subtopics covered:

This was one of the key strategies used in this case study, in which ElectricityRates.com was able to increase organic clicks by 327% in 30 days. Using the Content Editor helped them identify that their existing content was not nearly in-depth enough and the important keywords that were missing:

Businesses adopting AI now will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Conclusion

If you’re in search of easy-to-use, affordable digital marketing tools that help you in a variety of areas, this story is for you. WebpageFX has been recognized in leading publications for its innovative solutions and quality service offerings. In addition to digital marketing services , the company offers cutting-edge internet marketing solutions that allow businesses to launch an online presence from scratch .

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