Best Digital Marketing Tools Free

Best Digital Marketing Tools. Ready to use tools and banners for your online advertising and marketing campaigns. These free tools and banners will help you create a strong social media presence and boost your visitor traffic.

Best Digital Marketing Tools. Ready to use tools and banners for your online advertising and marketing campaigns. These free tools and banners will help you create a strong social media presence and boost your visitor traffic.

Buffer

buffer

Great, paid options if you can swing it: Sprout SocialMeetEdgar

Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.

How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.

We’ve found a lot of value in the hand-picked content suggestions (thanks to Courtney who finds all that great content!), which are easy to read then add.

 Canva

Canva

Great, paid options if you can swing it: PhotoshopInDesign

Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.

 Google Analytics

Google Analytics real time stats

Great, paid option if you can swing it: Chartbeat

Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.

How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

Trello

Communicating and setting expectations for deliverables, achievable milestones, and meeting deadlines for yourself, your team, or your stakeholders is essential to your success, on or offline.

In the past, project management efforts happened mostly through email. Email platforms are very limited, however, and simply were not built to accomplish the dynamic and fast-paced tasks digital marketing activities demand.

Trello is one of many free digital marketing tools for easy project management. Displaying each project like a “board” containing “cards” with checklists, the user interface is easy to navigate and understand.

Like most collaboration software platforms, there are upgradeable, paid features, but their free basic service includes the important and most essential core features:

  • Easy organization of project tasks, milestones and deadlines
  • One third party app integration per “card”
  • Customizable task categorization or status tags and labels
  • Drag and drop functionality
  • Checklists with progress charts
  • Data filtering
  • Deadline reminders
  • Easy file/attachment uploads
  • Email notifications
  • Activity log
  • SSL data encryption (security)

For most startups, Trello is a simple and powerful way to organize and plan digital marketing projects.

Smylelytics

Unless you’re a statistician, gauging your website traffic can be exhausting. It involves analyzing multiple key performance indicators in to order to reveal insights into how your visitors interact with your website. With this gold mine of performance data, you can better optimize the content on your website to achieve your online goals.

An extremely user-friendly tool, Smylelytics sends you a bi-monthly report of your website’s traffic data, making the process a breeze. By translating your website’s numerical data into fun, personalized photos, you can see at a glance if your site is improving, holding steady or requires your attention.

Smylelytics

No more logging into Google Analytics and digging through confusing charts and graphs of statistical data. Smylelytics includes:

  • Google Analytics data translation for key performance indicators including: bounce rate, new visits, visits, pages per session, goal conversion rate and time on site
  • At-a-glance images depicting good, neutral and poor website performance for each indicator
  • Enjoyable, easy-to-read email reports twice a month
  • Eight fun, free themes you can choose from for email personalization

All you need to get started is your website’s URL, the email address that is tied to your Google Analytics account (you’ll need to have Google Analytics installed), and an email address for your reports to go to. That’s it!

HubSpot CRM

Customer relationship management (CRM) software helps you manage your relationship with your customers. From sales process tracking to searchable data storage and information organization, keeping track of your customers and prospects is much easier with a CRM tool that does all the heavy lifting for you.

Mainly used to manage a business-customer relationship, some CRM free digital marketing tools also help you manage business contacts, employees, clients, prospects, contract wins, sales leads and more.

With HubSpot’s CRM tool, you get access to all the core features for free:

  • Customizable views
  • Deal boards
  • Task boards
  • Drag and drop communicator
  • Extensive integration capabilities
  • Prospect and customer database
  • Email connections
  • Templates, tracking and scheduling

The tool’s interface is easy to use and offers a guided walk through to familiarize you with the layout. You can also import and export contacts into your custom databases for prospects or current customers, minimizing busy work and time spent keeping your lists updated.

 Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

Conclusion

The best way to see whether a digital marketing tool will help you is to try it. That’s why we’re giving you access to all these features for free, with no credit card required—only a valid email address. It’s time to give your business the full potential of digital marketing with no risk.

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