Best Digital Marketing Tools

For digital marketing agencies, or individuals who need help keeping their brand ahead of the curve, we’ve compiled a list of the best digital marketing tools to choose from. With so many options out there, we’ve helped narrow down the choices to just the best-of-the-best.

This Best Digital Marketing Tools is a list of the most powerful software for online business, marketing, social media and blogging.

 Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

 Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

Mailchimp

A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.

Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers. 

Pros: 

  • Easy to use. 
  • Great email templates
  • The Freemium version is excellent. 

Cons:

  • Limited marketing automation features.

Campaign Monitor

As the name suggests, Campaign Monitor is more than an email marketing automation tool. 

It’s an email marketing campaign management hub. 

Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point. 

Pros: 

  • Advanced integrations and campaign management features. 

Cons:

  • Design flexibility. 

Convertkit

Email marketing software designed for professional bloggers and content creators. 

Price: $29/month for 1,000 subscribers.

Pros: 

  • Includes a landing page editor.

Cons:

  • Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
  • Limited design and templates.

 All-in-one marketing tool – SEMrush

Conduct all of your digital marketing strategies from one platform. SEMrush can help improve your online visibility with features such as a technical SEO audit, semantic core collection, position tracking, organic traffic suggestion, and social media management. Get access to over 20 billion keywords, 310 million ads, and 17 billion websites in order to stay ahead of the competition.

Google Trends

Google Trends is an analytical tool that Google offers for free. It equips businesses with the search and comparison of trends. It is a powerful tool that many businesses can utilize to discover the ins and outs of trends that matters to them for every unique situation. In 2022 it is perceived to be one of the best tools to discover trends much earlier when they swing up or know when to get out of business when the trends turn down.

Google Trends however only gives relative numbers and there is no way to get absolute numbers. Therefore, a compared search needs to be done to get results that can be compared. People who might be affected the most by some of the phenomena might not have internet access. The context of the search is not clear.

 AI-Powered Optimization

Artificial intelligence is the technology behind many services, including content creation, chatbots and search engines, which has particularly ramped up since the start of the COVID-19 pandemic.

According to a PwC survey from over 1,000 U.S.-based companies, 52% have accelerated their AI adoption plans. The main benefits include:

For content creation, Jarvis is an example of AI-powered software that is “trained to generate original, creative content.” Apparently, top SEO experts taught Jarvis to write blog posts and website copy. 

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services.

One such company that has made AI the center of its value proposition is Google. Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Google understands what people are looking for and what kind of content best serves their intent. For example, if you search for ‘fish oil’, Google knows that the dominant search intent is to learn about the health benefits and side effects:

Therefore it’s highly unlikely you could rank #1 for this keyword with an e-commerce product page. If you get this step wrong, all the time and effort you spend on content production, promotion and link building will go to waste.

This means that it’s become more crucial than ever to nail the search intent, and content optimization is an excellent way to do this.  The easiest way to implement content optimization into your SEO and content workflows is by using a tool like ClickFlow. 

ClickFlow‘s Content Editor feature pulls data from the top 20 current ranking pages, and helps your writing team put together a perfectly optimized piece of content.

Using Artificial Intelligence to serve up subtopics and related keywords will make any article ultra-comprehensive and give it the best possible chance to rank on page one. It gives you a recommended word count, feedback on readability, and an overall optimization grade based on keywords and subtopics covered:

This was one of the key strategies used in this case study, in which ElectricityRates.com was able to increase organic clicks by 327% in 30 days. Using the Content Editor helped them identify that their existing content was not nearly in-depth enough and the important keywords that were missing:

Businesses adopting AI now will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Conclusion

Once the basics of inbound marketing and inbound digital strategy are in place, marketers need to know what tools they can use to carry out specific tasks. This is when the question “what tools should I use?” comes up. We put together a list of what we think are some of the best digital marketing tools for small businesses.

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